Place Branding: Tuscany and Made in Italy (Udemy.com)

Learn how to apply the principles of luxury marketing and place branding into any destination!

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Created by: Pina Russo

Produced in 2021

What you will learn

Place Branding, Country Branding, Luxury Consumer

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Course Description

In this course I describe the elements of place branding and the process to create distinctive offers to help communities, cities, countries, and destinations to articulate their unique value positioning and differentiating characteristics based on the Made in Italy Model.
Course content:
What is Luxury and how influences place brandingWho is the new consumer and how to attract itWhat has changed in the luxury travelling industryDeveloped compelling story, images and video that lead pace awareness, recognition and traffic to your digital propertiesDesign show-stopping value proposition to influence brand perceptionsWho this course is for:
Brand Managers, Marketing Consultants, Tourism Agencies, Travel Agents

Time: 1.5h

Instructor Details

Pina Russo

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Meet the designer...
Pina Russo is a fashion accessories designer, visual artist, and marketer. She commenced her career with a fashion company supplying high end boutiques in Latin America. Pina has a broad knowledge of production, from design through to all technical aspects of construction, gained from her experience of sourcing and manufacturing in Italy and Spain whilst working with designer labels and producing her own designs. She has created a new medium from vegan sources aimed at reducing the use of chemicals. Since then she has continued to research and offer advice to families on sustainable materials and practices and how they can use it at home with kids.
... and the Marketer:
Pina creates marketing and digital strategies to produce meaningful connections and experiences for consumers and drive growth across all consumer touch points for brands including Johnson & Johnson portfolio (Neutrogena, Johnsons Baby, Clean and Clear, Splenda, Tylenol), Marlboro, KPMG, Sprint, BOLD and entertainment / pop culture brands for Informa.
Books on Amazon: Hispanic Boom and Digital Mompreneur.