Branding: How to Brand Yourself and Your Business (Udemy.com)
Look More Professional, Eliminate Competition, Stand Out & Attract Attention, Opportunities & More of the Right Clients
Created by: Debbie LaChusa
Produced in 2015
What you will learn
- Identify the best brand positioning for you and your business, based on WHO you are and WHAT you bring to the business that's unique and compelling
- Develop a strategically sound brand that authentically represents you, your business, and what you do for your clients--a brand that only you can own
- Ensure the brand you choose is one that attracts your ideal clients
- Understand the difference between a brand and a brand name
- Develop a meaningful and memorable brand name to represent your chosen brand platform or positioning
- Ensure that no one else is using the brand name you want to use
- Know how to test out your brand name if you're not sure you're ready to commit to it
- Know how to implement your brand across your entire business so you become known for it
- Know exactly what steps to take to protect your brand name, so no one else can use it
Quality Score
Overall Score : 88 / 100
Course Description
Please note if you've already taken my course, How to Market Yourself as a Coach or Consultant, this course covers the same Branding process, however, it goes into more detail and includes additional exercises. Please be aware there is overlap between the two courses.
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Branding is NOT just for big corporations.
Branding is also not just for packaged products like toothpaste and laundry detergent. Or high-priced products like automobiles and electronics.
Branding is crucial for coaches and consultants, too.
It can mean the difference between your business succeeding or you continuing to struggle to get clients and stay afloat.
If you don't want to be fighting to stand out among a sea of other service professionals in your category, you need a unique and compelling brand to set you and your business apart.
I've been branding businesses of all shapes and sizes for nearly 30 years, including:
- Large Corporations
- Small Businesses
- Start-up's
- Non-profit organizations
- Independent service professionals (coaches, consultants, and other experts)
In this course I share that exact process with you.
Don't settle for being just another [fill in the blank] coach, consultant, or service professional.
I want you to think about something for a moment...
- What if you had a name that clearly communicated exactly what you do for people?
- A name no one else was using?
- A name that was interesting, intriguing, and really stood for something?
- A name that truly represented who you are and what you stand for?
- A name that you love and are excited to put on your business?
- Can you imagine what that might do for your business?
I encourage you to watch the Free Preview Videos so you can see all the benefits of branding yourself and your business, as well as my experience in branding. Branding is what I do. In fact, I was doing it long before it became trendy.
This course includes:
- Video lessons that explain every step of the process
- Handouts and worksheets to help you apply the process to your business
- Real-world examples of brands created by other service pro's just like you to inspire you and get you excited about creating your brand
- Interviews with service professionals who have successfully branded themselves so you won't feel like you're in this alone
- Free and low-cost resources so you can research, create, implement, and protect your brand without breaking the bank
If you see other coaches or consultants out there with great brand names and you've always wished you had one too, now is your chance.
If you've ever been confused by exactly what branding is, or how to brand yourself effectively, this course will answer all of your questions and walk you, step-by-step, through the very same process I take my private consulting clients through, for a fraction of the price.
Who this course is for:
- Independent Coaches, Consultants, and other Experts who make a living selling their expertise or serving clients with their expertise
Instructor Details
- 4.4 Rating
61 Reviews
Debbie LaChusa
Debbie LaChusa has 35 years of experience working in marketing, 22 of those years in her own businesses. In 1998, after spending 13 years working in advertising agencies, and as a vice president for an international non-profit, Debbie opened her first business, DLC Marketing, a virtual marketing communications agency. After taking that business to six figures, Debbie decided to take her experience and expertise online.
In 2004, she launched 10stepmarketing, an internet-based marketing training and coaching business. Despite being her first online venture, Debbie also took that business to six figures.
In 2012, she created her third six-figure business, The Business Stylist, an online coaching/consulting/training business focused on helping independent coaches and consultants successfully package, brand, market, and sell their services. In 2013, she launched her online course brand, The Business Stylist Marketing Academy. To date, more than 19,700 students in 164 countries have enrolled in Debbie's online courses.
In 2018, Debbie retired The Business Stylist, although her online courses remain available online, and followed inspiration to her next venture: moving to the mountains of Western North Carolina and writing her book, The Following Inspiration Experiment. After an 18-month sabbatical, Debbie re-opened her coaching services in 2019 and evolved her brand to what it is today, Follow Your Inspiration, with the intention of helping others navigate the pat
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