The Most Effective Way to Sell Coaching/Consulting Services (Udemy.com)

Stop Giving Away Your Time & Expertise Doing Free Coaching Sessions or Creating Spec Proposals: This Works Better

Created by: Debbie LaChusa

Produced in 2021

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What you will learn

  • Know a proven way to sell coaching or consulting services through Free Consultations
  • Understand exactly what to do (and the order to do it) on Free Consultations to ensure more prospective clients say Yes
  • Stop giving away valuable time and expertise to prospective clients
  • Know 25 different ways to attract prospects into free consultations
  • Stop cold-calling as a way to get clients
  • Stop waiting around for prospective clients to get back to you with an answer
  • Know how to fine-tune your sales process so your closing rate keeps improving

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Quality Score

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Overall Score : 94 / 100

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Course Description

Are you an independent coach or consultant?
Do you love working with clients but hate the process of selling your services in order to get those clients?
Maybe you've never been taught how to sell, so you're not even sure how.
Did you know that nearly all of the coaches and consultants I talk to and work with hate the idea of having to sell? And you know what, I hated it too when I started my own business back in 1998. But when I learned how to sell the way I'm going to teach you in this course, everything changed. I no longer hated selling and I started closing more sales.
If you're currently selling your services using free coaching sessions, or you're giving away valuable advice in spec proposals, I'd like to invite you to learn a more effective way to sell your services, that does not feel like selling AND does not require you to give away your valuable time and expertise for free.
This course is for you if you're an independent coach or consultant and...
You hate sales, or you've never been taught how to sellYou're currently selling your services using free coaching sessions, or you're giving away valuable advice in spec proposalsYou're tired of giving away your valuable time and expertise for freeYou're struggling to convert prospects into paying clientsYou're having a hard time finding potential clients to even make offers toYou dread the idea of cold-callingYou're tired of hearing prospects tell you, "let me think about it and get back to you" and then never hearing from them againWhat You'll Learn in this CourseIn this course you will learn a simple, conversational, comfortable, 10-step sales process you can use in 30- to 60-minute Free Consultations with your prospects, to turn more of them into paying clients.
Sell More, More Comfortably, and at Higher PricesAs an independent marketing consultant and coach since 1998, I've been selling my own services for more than 20 years. I tried a lot of different things when I first started out. And I admit, at the beginning I was just kind of winging it.
However, when I learned the how to sell the way I'm going to share with you in this course, selling not only became more comfortable, I sold a lot more coaching and consulting packages. And, I sold them at higher prices.
When I dialed in my process to include the specific 10 steps I'm going to teach you, and I went out and tested the this 10-step process for the very first time, I sold $12K worth of private coaching in a little over a week.
Even better, I knew exactly what I needed to do each month to keep generating that same income.
While I can't promise you'll have the same result, what I can promise is that if you are currently giving away free advice in free coaching sessions or spec proposals as a way to sell your services, or you too are just kind of "winging it" when it comes to selling your services, this 10-step sales process will truly transform the way you sell, and your results. I'm really excited to be sharing this process in such detail (I only top-lined it in my How to Market Yourself as a Coach or Consultant course) because I know how much it can change how coaches and consultants FEEL about selling, as well as their results.
In fact, here is what one student in my How to Market Yourself as a Coach or Consultant course had to say about the one lesson I teach on this sales process in that course: "Lesson 21 is Worth Five Digits To Me. This is an excellent course, easily worth the money and time. I have been an independent consultant for four years and I found two ideas particularly helpful. First, Debbie's view that my marketing approach should be consistent with who I am as a person. Second, Debbie's description of the consultative sales call (Lesson 21)." Michael de la MazaAnd that was based on ONE lesson.
This course includes 17 video lessons.
I've broken down each step into individual lessons so I can share in detail how this sales process works, and include stories from my own personal experience and my clients, so you really understand it and can apply it in your business.
So, if you find yourself wishing clients would just show up, so you don't have to pound the pavement or do cold-calling to find them (Neither is required with this process!)Or, you're struggling to get clients to say yesOr, you're tired of giving away free advice and sample coaching sessions and still not getting clientsI encourage you to enroll in this course.
Not only will you learn how to sell your services, you'll receive:
A step-by-step agenda and checklist you can use in every consultation you do, so you know exactly what to say and do to close more clients25 different ways you can get prospective clients to contact YOU and request a consultation (that means no cold-calling or pounding the pavement looking for clients!)A formula to help you determine exactly how many free consultations you need to do to generate the clients and income you want so you can get off the cash-flow roller-coaster and start earning reliable income month after monthFill-in-the-blank worksheets to help you fine-tune your sales process, so the more consultations you do, the more you improve your closing ratio (that means you get to spend less time selling and more time working with clients)Be sure to watch the Course Introduction Video to learn more about what you'll learn in this course (it's free!)Then enroll in the course and start learning an easier, more comfortable, more effective way to sell your services so you can attract and begin working with all those people you got into business to help.
See you inside!
Debbie LaChusaWho this course is for:
This course is perfect for independent coaches or consultants who are working with individuals or small businessesThis course is perfect for independent coaches or consultants who dislike selling and would like to learn a more comfortable and effective way to get new clientsThis course is perfect for independent coaches or consultants who know they're great at what they do but who are struggling to get clientsThis course is not designed for consultants who are targeting corporations or businesses that require detailed, customized spec proposalsThis course is not designed for coaches or consultants who are selling to group targets (i.
e. executive committees) - this is a one-on-one sales process

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Instructor Details

Debbie LaChusa

Debbie LaChusa is an online teacher, author, and blogger. After a 30-year career in marketing, including successfully building and running her own business for 20 years, Debbie retired from her business in 2017 to focus on writing and teaching. She's a bestselling online teacher with more than 24,000 students in 168 countries. She's also the author of four books, including her latest, The Following Inspiration Experiment: Learning to let go and live in the flow.
A pet therapy volunteer since 2014, Debbie has done more than 500 pet therapy visits with her golden retrievers, Hope and Faith. She's also the creator of the Pet Therapy Stories blog.
In 2018, Debbie and her husband relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where they currently live on a mountaintop in a home they've nicknamed The Treehouse. Debbie spends her time writing, creating online courses, enjoying the outdoors, and doing volunteer pet therapy.
Debbie teaches courses on a variety of topics, including Business, Marketing, Branding, Sales, Mindset, Life Design, and Therapy Dog Training & Certification. All of her courses are based on real world experience.

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Reviews

4.7

167 total reviews

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By Eleni Dimitriadou on 9/7/2020

This is the 2nd course I took with Debbie Lachusa and I can definitely say I enjoyed it. She explains the ideas so simple and clear that makes you feel that you can start practicing right away. Looking forward to the next ones. Thank you Debbie for the value you provide us with.

By Linda Gammon on 9/3/2020

Great info on how to get started and create a successful business!

By Marcus Davis on 9/1/2020

amazing it helped me so much

By Sim Guan Kong on 8/21/2020

Great course! Thanks for sharing from your own experience, lots of tips and practical pointers on communicating clearly to potential clients so that there is little or no understanding. Am learning .... Gratefully, Douglas

By Arindam Mullick on 8/19/2020

Amazing presentation style , directly from her heart and from her experience. Loved it.

By Abhay Mathur on 8/4/2020

I will be more satisfied if there some science (brain science, psychology ) involved in defining the steps. Experience is great teacher and thanks Debbie for sharing all the good work. I value your inputs and suggestions, it is of great help to me.

By Baudina Slikker on 7/18/2020

Extremely informative and I am going to use the 10 steps for sure. Thank you so much (and I love your doggy)

By Amr Gobashy on 7/17/2020

a solid skeleton that adds up to coaches in most industries at least in mine, thanks for sharing the valuable info

By David Lerner on 6/26/2020

I got some good pointers from this course, although it does not match my plans as a spiritual empowerment coach, where the client does not pay until they have experienced value from my sessions ($75 per hour). I expect that to produce a lot of referral business.

By Hermann Woithe on 6/20/2020

Good info. Thanks.

By Luke Statton on 6/14/2020

The instructor delivers the content in a confident and easy to understand manner. You can tell she has been doing this for a long time which reinforces the legitimacy of the content. This course has increased my knowledge and understanding of consulting so I consider it effective.

By Maika Endo on 6/11/2020

Great course, straight to the point