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How to Market Yourself as a Coach or Consultant (Udemy.com)

Learn a Proven, Step-by-Step Process You Can Use to Package, Brand, Market, & Sell Your Coaching or Consulting Services

4.5
1,208 reviews

Created by: Debbie LaChusa

Last updated April 2022

Our take

Based on the ratings of 1,208 students, a sample of their written reviews and the syllabus, as the course stood in April 2022. No course pays to be reviewed.

This is Debbie LaChusa's walkthrough of the four-step process she used to market her own coaching and consulting businesses: package your services, build a brand, craft your marketing message, and sell without it feeling like a hard pitch. It runs 4.8 hours over 48 lectures, backed by the same worksheets and handouts she used with private clients. It's built for people who already have the expertise to coach or consult but haven't figured out how to turn that into a real business.

Reviewers consistently point to the worksheets and handouts as the most useful part, calling the process practical and easy to follow, and several say Debbie's teaching style is clear and encouraging. A few flag the flip side: one 2021 reviewer thought the course could use an update, and a lone 2026 review complained the presentation wandered instead of getting to the point. With 790 five-star ratings against 1208 reviews total, gripes like these are the exception, not the pattern.

The course was last refreshed in 2022, so some of the online marketing tactics and website-building advice may feel a step behind current platforms. There are no quizzes, coding exercises, or graded projects, just video lessons and worksheets you fill out yourself, so it rewards people willing to do the work between lectures. For an independent coach or consultant who wants a structured way to package and sell what they already know, it's a solid, focused pick.

Best forIndependent coaches and consultants who know their expertise but not how to package or sell it.
Skip it ifComplete beginners with no coaching or consulting background yet, or anyone wanting current digital-ad tactics.

Pros

  • Worksheets and handouts reviewers call genuinely practical, not filler
  • 4-step process covers packaging, branding, marketing, and selling end to end
  • Instructor built three separate six-figure businesses using this exact process
  • 48 lectures in under 5 hours, easy to work through in a weekend

Cons

  • Last updated in 2022, so some online marketing tactics may lag current platforms
  • No quizzes, coding exercises, or graded projects, just video and worksheets
  • Requires existing coaching or consulting expertise, not a course for total beginners
The material is explained very clearly, the teacher is doing a great work by providing lots of helpful handouts and exercise sheets to fill in.
Oksana Domina, a student

Listed as All Levels, but it assumes you already have the expertise to coach or consult, not how to start from scratch.

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What you will learn

  • How to identify your Ideal Clients so you know exactly who to market and sell to
  • How to uncover your ideal Niche based on your experience, expertise, skills, and the clients you can best help
  • How to create a Signature Program so you can stop selling your time or creating spec proposals
  • How to develop a Core Marketing Message so you know exactly what to say in your marketing to attract your ideal clients
  • How to write Compelling Marketing Copy you can use to attract your ideal clients
  • How to create a Unique, Authentic, and Compelling Brand that will set you apart from everyone else who does what you do
  • How to create a Financially Viable Business and understand exactly what it will take to reach your financial goals
  • How to Generate Leads Online and Build an Email List of interested prospects
  • How to comfortably and confidently Sell your services using Free Consultations
  • How to Track and Fine-tune your marketing so it continues to work better and better the longer you're in business
  • How to easily create your own Wordpress Coaching or Consulting Website
  • When the best time is to Add Services or Diversify your business

Course content

13 sections · 48 lectures · 4.8 hours of video 4 articles

  1. 1Introduction 2 free previews2 lectures · 8 min
  2. 2Building Your Business & Marketing Foundation 1 free preview4 lectures · 35 min
  3. 3Packaging Your Services5 lectures · 47 min
  4. 4Branding Yourself & Your Business8 lectures · 1.1 hours
  5. 5Marketing Message Development 1 free preview6 lectures · 20 min
  6. 6Getting Clients: Objectives & Strategies4 lectures · 16 min
  7. 7Marketing Yourself Online: Website Development9 lectures · 45 min
  8. 8Marketing Implementation: Create a 90-Day Marketing Plan1 lecture · 8 min
  9. 9Selling Your Services5 lectures · 35 min
  10. 10Adding Services & Diversifying1 lecture · 5 min

Who it is for

The instructor says it suits

  • Independent coaches and consultants who are not reaching their business goals, or who do not know how to best market themselves.
  • Individuals who are considering starting an independent coaching or consulting business and are unsure how to set up the business or market themselves effectively.

What you need before you start

  • Experience, expertise, training and/or certification that qualifies you to be an independent coach or consultant.

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 59% of them
  • Reviews1,208#32 of 174 by number of reviews
  • Length4.8 hourslonger than 59% of them
  • Last updatedApril 2022earlier than 78% of them

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Course Description

Completely Updated and Re-Recorded in 2022!

The entire course has been completely updated and re-recorded to ensure it's current and covers everything I believe is important to successfully market an independent coaching or consulting business.

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Are you an independent Coach or Consultant who is just starting out in business?

Or perhaps you've been in business for awhile but you're not attracting enough clients or making enough money?

There's a lot that goes into building a successful Coaching or Consulting business.

In this course, I'll teach you exactly what you need to KNOW and DO to successfully market yourself as an independent coach or consultant.


Hi, I'm Debbie LaChusa, and I've been in business on my own as an independent coach, consultant, and online teacher since 1998 - that's 24 years!


When I started out I was probably a lot like you... I didn't have any experience running or marketing my own business. The one advantage I did have was that I had studied marketing in college and I'd spent 13 years working in the marketing industry. It was very different marketing my own business, but over time I figured out how to translate my corporate marketing experience into a process that worked for marketing my own business. 

It worked so well I started coaching other coaches and consultants, and ultimately began teaching online.


Since 1998, I've built and run a 6-figure consulting business, a 6-figure coaching business, and a 6-figure online course business.


This course is based on the same 4-step process I used to market my own businesses, and that I used for years with my one-on-one coaching clients.

It's a process that's been proven in the real world... has stood the test of time... and just plain works!


If you'd like to learn how to...


  1. Package Your Services... so you can stop selling your time or creating spec proposals

  2. Brand Yourself and Your Business... so you stand out from everyone else who does what you do

  3. Market Your Services... so you attract more of your ideal clients, more easily

  4. Sell Your Services... in a way that doesn't feel like selling and works better than free coaching sessions


Then this course is for you!


In this course I walk you through each of these 4 steps with...


  1. Extensive Virtual Coaching (including real world examples, stories, and instruction based on years of experience)

  2. Worksheets & Handouts (the same worksheets and handouts I used with my private clients)

  3. Demo Videos (to demonstrate how to do the technical work I teach in this course)

  4. Suggested Resources (to help you quickly implement what you're learning in this course)


All to help you apply my 4-step process to your coaching or consulting business.

I've been teaching this content online for 9 years and more than 12,000 coaches and consultants have learned how to Package, Brand, Market, and Sell their services using my proven, proprietary process.


Course Content Updated and Completely Re-Recorded in 2022 - Here's What's Changed

This re-recording of the original course I created in 2013 includes changes based on my additional 9 years of online business experience. I've streamlined my 4-Step Package-Brand-Market-Sell Process, updated my recommendations on Branding, and added all new sections on Website Development and Adding Services/Diversifying.


Here's what a few students in the original version of this course had to say...

"I took this course after her signature program course and it is already yielding gems. She is BRILLIANT, knows her stuff, actually understands the PSYCHOLOGY of her client and how important it is to create a business you like. As a serial entrepreneur, I can truly see her personal experience coming through in understanding that knowing her client is the way to craft a business they will be successful at because they love what they are doing...this is very different from many people selling marketing courses. Really happy I found her."


"After decades in the travel industry, the pandemic forced me to pivot and this course has been invaluable in realistically redefining my scope, branding, and marketing. If you are in the same boat or at the start of a new business, this course is a must! Simply follow the steps, complete them as you go along and you'll have an actionable business plan by the end of it. Good luck!"


Be sure to watch the Free Preview videos to get a better idea of my teaching style and what this course covers.

I look forward to seeing you in class and helping you market your coaching or consulting business!
Read More All Levels All Levels product length iconTime: 4.8h

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Instructor Details

Debbie LaChusa

Bestselling Online Teacher and Top Marketing Instructor, teaching Coaches and Consultants how to build a business and life they love

After a 30+ year career in marketing, including successfully building and running her own coaching and consulting business for 20+ years, Debbie retired from her business in 2017 to focus on online teaching and writing.

Debbie teaches courses for independent coaches and consultants on a variety of topics, including Business Design, Marketing, Branding, Sales, and Mindset. She also teaches a course on Therapy Dog Training & Certification. All of her courses are based on years of real-world experience.

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Reviews

4.5

1,208 ratings on Udemy

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By PS.Venkat on 3/16/2026

Not really. The presentation is not to the point, and I hope things will get better as I move on to the further chapters

By Heidi Bada on 10/19/2019

This was an excellent course, just what I needed for my main idea that is somewhat related to coaching. I took a chance, and I definitely got a solid plan together for marketing and selling, and having something to offer a specific target. I also have Debbie's course that goes into detail about developing a signature program, so I believe I have all I need. I'm delighted she went into adequate depth about building and maintaining a mailing list. I have other udemy courses in copywriting so I'll be able to maximize that as well. Thanks Debbie!!

By Antti-Pekka Marjamäki on 7/26/2019

I am not starting my own business, but I sell my coaching to people in my organization. The difficulties we are facing are a bit different than normal consulting or coaching problems. We need to be able to market ourselves to the people who sell through the organization from our own project managers to the end-client. This course has helped me formulate a more coherent message that is more easily understood by our potential customers.

By Kieran Foy on 7/15/2019

I think this course is absolutely fantastic for any service professional! Debbie breaks down marketing & branding into simple & effective steps and I can say that I now "get it" for the first time. The course took me abut 4-5 days to get through in total by following the prescribed exercises, and it was so worth it. I'm really excited to implement all I've learned in my business and I'd recommend this course to any freelance service pro!

By Sidney Johnson on 5/4/2019

I really like this course. Debbie delivers! Her style and approach to teaching is fluid, genuine, and easy to follow. She's sensible, down to Earth, and a well-spring of knowledge. Her guidance and resources helps you to focus on the reality of business - not the dream. I will review this course again as a go-to to help polish my rough edges to finding success - moving forward. Thanks Debbie!

By Rev. Yemaja Sekhmet-Maat on 4/25/2018

This course has revolutionised my approach to business! I have been struggling as a stay at home mother of four, self-published author & stress consultant for quite some time now. Now I know exactly what to do. Debbie, you have helped me create a business that totally suits my personality. I am forever grateful. Thank you

By Celia Delgado on 2/23/2018

Debbie really give you the tools to start a business, I had business in the past and I had to learn by making mistakes. This course really gives you a whole view of what it takes for a business to be successful. I wish I took this course before. I am excited about applying all I had learn and become a very unique business in my field. Thank you Debbie and God bless.

By Zulkefli Zakariah on 5/16/2017

This is really a great course and I highly recommend it to others. I really like the course contents, the resources given and the way they were being presented. Debbie is a good teacher and an experience business consultant. I am now in better understanding on how to design my signature program to help clients that fit my criteria and also understood how to launch my business in the right way.

By P. A. Mikel Sanders on 4/15/2017

Love Debbie LaChusa systematic approach to building a business. The course is well thought out and really shows you a great overview of how to build a coaching or consulting business from A-Z. You bring the coaching skills and Debbie will teach you through this course how to organize, package your expertise and then sell them primarily using a one to one strategy.

By Olu Robbin-Coker on 9/8/2016

This is a fantastic course that has helped and is helping me in marketing our consultancy services. My boss has been impressed with some of the ideas and tools I have come with. Even just yesterday we got a new assignment by showing the client clearly what their pain was and how are services would meet his needs and give him the results he desired. It took very little convincing to get him on board.

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Overall Score : 90 / 100

How to Market Yourself as a Coach or Consultant
Visit course on Udemy Write a review
  • Video Duration: icon 4.8h
  • Price: $94.99
  • Provider: icon Udemy
  • Updated: icon April 2022
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
  • Lectures:48 in 13 sections
  • Students:13,900
  • Subtitles:1 language
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