Google Analytics Mastery (Udemy.com)

Generate more revenue through a deeper understanding of web analytics data

( 130 Reviews )

Created by: Chris Boulas

Produced in 2015

What you will learn

Implement Google Analytics under beginner and advanced scenarios
Learn who their audience is and how they interact with your website
Understand where their traffic comes from and how those users navigate between pages of your site
Build, manage, and share custom reports with your colleagues
Answer specific questions you have about how your site is performing.
Have the skills they need to measure web traffic through to revenue and ROI.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 76 / 100

Course Description

The only end-to-end course for Google Analytics users of all skill levels. From initial setup and tracking code configuration scenarios to leveraging it's reporting capabilities to generate more revenue, this course is designed to rapidly expand your knowledge through the practical, real-world use of Google Analytics.
This course includes 12 hours of comprehensive video content and while a lot of beginner information is included, this course also covers advanced tracking and reporting scenarios to help you get more out of the platform than what initially meets the eye.
Everyone asks themselves questions about how their website is performing, but don't always know the best way of accessing the information they're tracking, and that assumes that their current configuration has been implemented correctly. Over 60% of all Google Analytics implementations are incorrectly suited for a business's needs.
This course helps you address those key questions and gives you the skills and confidence needed to correctly configure a new Google Analytics instance from scratch for your company or clients.
Enroll in this course today to master Google Analytics and become a better marketer.Who this course is for:

This course is designed for students of all skill levels to benefit. From the basics of setup and standard reporting to more advanced concepts around recommended filters, advanced segmentation, revenue reporting, etc.

Time: 11.5h

Instructor Details

Chris Boulas

3.8 Rating
130 Reviews

I've spent over 10 years in the digital marketing space and currently serve as Founder & President of Formulytic, a demand generation and marketing operations company designed to act as an extension of our client's teams to generate revenue through online marketing channels and build their marketing operations infrastructures.
Prior to Formulytic, I've successfully operated against progressive digital marketing strategies to grow 2 companies from roughly $5 million to over $30 million in annual revenue for tech startups after overseeing demand gen for a fortune 100 company that was later acquired by Dell.
Out of college, I worked at an SEM agency, overseeing a team of 12 in a Director role within 2 years. From there, I oversaw a 7 figure demand gen budget for 2 of Quest Software's business divisions until they were acquired by Dell. From there, I spent 2 years overseeing demand generation for SendGrid, growing one of Boulder's hottest tech startups to 8-figures in annual revenue. From SendGrid, I spent 2 years overseeing demand generation and marketing operations for one of the largest players in the content marketing space, Kapost, before leaving to pursue my company, Formulytic, full time while actively day-trading in the stock market.

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Reviews

3.8

130 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Ricardo Velasco on 11/15/2020

Although the content is good which is very important, the fact that the browser window is not full screen highly impacted my review. This course is unwatchable on my 13" laptop which would have been easily avoidable. Chris has a nice Lotus Background, but I paid for the course.

By Mohamed Yusuf Silarsha on 9/22/2020

The size of screen is small to view. would be better with full screen mode

By Joshua Farley on 8/21/2020

Very good!

By Maurice Simon on 5/3/2020

Excellent. Easy to understand quickly. Very knowledgeable.

By Millie de Villiers on 4/19/2020

Yes, it is just a bit outdated by now perhaps seeing that it was recorded in 2014/2015? But learned a lot, thanks

By Benjamin R Merton on 4/14/2020

The content is good, but it's a little out of date. There is no information on User ID tracking, for example. The subtitles haven't been checked, making them virtually useless. Also, you aren't using a full screen on many of the views, making it really hard to read what's on your screen on a 19" monitor...Also, the

By Omer on 2/26/2020

yep

By Parvathi on 1/6/2020

Explanation is good but Screen is very small and hard to see

By Marco Durazo on 11/3/2019

So indepth, best

By Myrsini Dictakis on 9/23/2019

Depois da primeira aula, o curso est cumprindo com as minhas expectativas

By Carlos Fabery on 6/26/2019

Had to speed up the play to 1.5x.."umm" was said too frequently...and speech was super slow...good content, especially as the course moves along. some terms may be a bit more technical, and googling may be needed to understand what is being said. also, interface looks outdated, but that's expected. Adding a goodbye or conclusion video would be a nice personal touch. Overall, glad I took. Good high view overview.

By Linda Ferguson on 6/11/2019

I've only gotten through 5 lessons and there is some basic information that the instructor covers on Google Analytics, although it is from 2014 and Google has updated the interface several times that's not the problem I'm having. The problem I have with this course is the instructor chose to screen capture his entire desktop with the video screen about 1/2 or a bit more of the screen. This makes viewing what he is talking about hard to follow and very tiny, especially on drop downs, etc. From a phone view it is impossible to follow what's happening, which is frustrating.
And that's a pity because I really want to master the subject.