Google Analytics Reports Deep Dive: Acquisition Reports (Udemy.com)
Understanding Your Website Traffic with Acquisition Reports
Created by: Janet Driscoll Miller
Produced in 2016
What you will learn
- Identify the channels that are driving traffic to your website
- Be able to compare traffic metrics in a visual way
- Know how to set up tagging for accurate reporting
- Learn the differences between source and medium reports
- Know how to avoid common referral reporting issues
- Gather more data in Google Analytics than provided in Google AdWords or Google Search
- Discover the benefits and challenges of Social reports and alternatives to using Google's Social Data Hub
- Be able to report on campaign data from various marketing channels
- Learn how to import cost data from other platforms into Google Analytics
Quality Score
Overall Score : 60 / 100
Course Description
In this Google Analytics Acquisition Reports deep-dive, we'll cover how to identify marketing channels that are driving traffic to your website, gather more data by combining Google tools and avoid common website reporting issues, among others.
This two-hour course is available on-demand for you to revisit or rewatch at your convenience. Along with unlimited access, you will have the opportunity to ask Google Analytics certified expert Janet Driscoll Miller any direct questions in the discussion area.Who this course is for:
- Beginners who want to improve their website
- Intermediate users who want to gather more insightful website and marketing data
- Experienced users who are ready to delve into Google Analytics Acquisition Reports
Instructor Details
- 3.0 Rating
3 Reviews
Janet Driscoll Miller
Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo's blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.
Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over ten years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation.
More courses by Janet Driscoll Miller
Setting Up Google Analytics the RIGHT Way for Beginners (2016)
4.8 (12 Reviews)
Provider: Udemy
Time: 1.5h
$11.99
Google Analytics Reports Deep Dive: Behavior Reports (2016)
2.5 (2 Reviews)
Provider: Udemy
Time: 1.5h
$11.99
Intro to Google Analytics Reports: Audience Reports (2016)
4.0 (1 Reviews)
Provider: Udemy
Time: 1.5h
$11.99
More google analytics courses
Practical Guide to Google Analytics Mastery (2018)
4.8 (28 Reviews)
Provider: Udemy
Time: 3.5h
$11.99
Google Analytics Made Easy - 2021 Success Guide (2021)
4.8 (25 Reviews)
Provider: Udemy
Time: 2h
$11.99
Google Tag Manager (GTM) Advanced Applications (2021)
4.7 (22 Reviews)
Provider: Udemy
Time: 2h
$11.99
Advanced Google Analytics course + 77 practical questions (2021)
4.6 (82 Reviews)
Provider: Udemy
Time: 4h
$11.99











