Google Analytics Reports Deep Dive: Acquisition Reports (Udemy.com)

Understanding Your Website Traffic with Acquisition Reports

Created by: Janet Driscoll Miller

Produced in 2016

icon
What you will learn

  • Identify the channels that are driving traffic to your website
  • Be able to compare traffic metrics in a visual way
  • Know how to set up tagging for accurate reporting
  • Learn the differences between source and medium reports
  • Know how to avoid common referral reporting issues
  • Gather more data in Google Analytics than provided in Google AdWords or Google Search
  • Discover the benefits and challenges of Social reports and alternatives to using Google's Social Data Hub
  • Be able to report on campaign data from various marketing channels
  • Learn how to import cost data from other platforms into Google Analytics

icon
Quality Score

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 60 / 100

icon
Course Description

Attracting visitors to your website is the first step in the conversion process, but you likely won't attract the right people to your website if you aren't focusing your efforts in the right place. Google Analytics Acquisition Reports can help you discover how people are coming to your website.
In this Google Analytics Acquisition Reports deep-dive, we'll cover how to identify marketing channels that are driving traffic to your website, gather more data by combining Google tools and avoid common website reporting issues, among others.
This two-hour course is available on-demand for you to revisit or rewatch at your convenience. Along with unlimited access, you will have the opportunity to ask Google Analytics certified expert Janet Driscoll Miller any direct questions in the discussion area.Who this course is for:
  • Beginners who want to improve their website
  • Intermediate users who want to gather more insightful website and marketing data
  • Experienced users who are ready to delve into Google Analytics Acquisition Reports

icon
Instructor Details

placeholder

Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo's blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.

Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over ten years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation.

icon
More courses by Janet Driscoll Miller

Setting Up Google Analytics the RIGHT Way for Beginners

$11.99

Google Analytics Reports Deep Dive: Behavior Reports

$11.99

Intro to Google Analytics Reports: Audience Reports

$11.99

icon
More google analytics courses

Practical Guide to Google Analytics Mastery

$11.99

Google Analytics Made Easy - 2021 Success Guide

$11.99

Foundations of Business Strategy

Free

Google Tag Manager (GTM) Advanced Applications

$11.99

Google Analytics - Fundamentals

$20

Advanced Google Analytics course + 77 practical questions

$11.99

icon
Reviews

3.0

3 total reviews

5 star 4 star 3 star 2 star 1 star
% Complete
% Complete
% Complete
% Complete
% Complete

By Nick Hughes

Too much about tagging when we are just beginning to dive in

By Yanai Ganis

detailed enough, but not too complicated. i unuderstood 95% so far which is good

By Esther

Outdated