How to Use Google Analytics for Financial Advisors (Udemy.com)

Understand Your Website Traffic in Under 60 Minutes!

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Created by: Claire Akin

Produced in 2017

What you will learn

Leverage the power of Google Analytics to understand how people are finding your website and what they're doing once they're there.

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Course Description

How much money have you spent on your website over the years? How is itperforming for you? If you're like most advisors, you have no idea!
That's because most advisors have not connected Google Analytics to their site so they can view their traffic. Without visibility into their site's traffic, they're flying blind.
In this exclusive course, you will learn how to connect Google Analytics to your websiteso you can find out:

How many people are coming to your website each month?

How are visitors finding your website?

Which devices are your site visitors using?

Which pages and blog posts get the most views?

How much traffic is coming from social media?

This quick one hour video course explains the step-by-step instructions for:

Setting up Google Analytics
Connecting it to your website
Understanding and analyzing your site's traffic

We'll review real life examples of websites to give you a live demo. Who this course is for:

Financial Advisors, Wealth Managers, Investment Advisor Representatives and Their Staff

Time: 1h

Instructor Details

Claire Akin

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Claire Akin runs Indigo Marketing Agency a full-service marketing firm serving top independent financial advisors. She works closely with several of Barron's Top 100 Financial Advisors. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis. It's her goal to help advisors grow their businesses with technology and marketing.