Kick Start Your Digital Strategy and Transformation Program (Udemy.com)

An Introduction to establishing a company wide vision and plan for successful digital strategy and transformation.

Created by: Mike Connor

Produced in 2015

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What you will learn

  • Students will be able to understand and communicate what an integrated digital business strategy and transformation plan is and why its critical to the companys future success. They will also receive the tools they need to facilitate a cross company dialog with key stakeholders that results in a common vision and an initial plan for developing and implementing a successful digital strategy and transformation program.
  • This course is focused on helping students define and manage a holistic digital business transformation effort.

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Quality Score

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Overall Score : 78 / 100

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Course Description

This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital strategy and transformation program. Establish And Lead A Successful Digital Strategy And Transformation Program. Learn how to define a successful and comprehensive digital strategy Establish a vision and plan and build company wide support Define and layout an integrated transformation roadmap This course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital strategy and transformation program. It is designed to provide you the insight and skills you you need to transform your company into a digital leader capable of thriving in a market driven by continual digital innovation. It includes 28 lectures, as well as discussion guides and work books that help you organize and execute quickly and effectively. Topics covered in this course include: Market drivers and digital disruption Transformational opportunities and threats Working with visionary customers and partners Development of transformational digital product, marketing, and operational systems strategies. Capabilities and competencies required to build and sustain your company's role as a digital leader including: Always-On" Customer and Technology Insight Leading Edge Data / Analytics Continual Innovation Development of a Digital Culture And, the key phases of digital transformation and the requirements for their success. This course is part of the Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". It passes on lessons to you based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentum It will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption. Who this course is for:
Senior leaders in marketing, product management, IT, and executives who are or will be responsible for developing and implementing their companys digital strategy and transformation effort.
This is a masters level program and course. It is designed for students with experience in business, technical, marketing, and product management, business strategy and program management with a passion for translating technology into business momentum.
This is not a course in digital marketing transformation.

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Instructor Details

Mike Connor

SVIA is the insurance industry's first open innovation outpost.As CEO, of SVIAand Chair of theirInsurance Disrupted Conference series, Mikefacilitates the development ofongoing dialog of innovation that is defining a digital generation of the industry. SVIAprovides executives insight and connections to emerging technology, companies, investors,and trends within silicon valley critical to the future of their organization and industry. Programs consist of industry-specific conferences, studies, analysis, blogs, innovation tours, executive briefings and meetings, and leadership development programs.
NewTech Match an Online Innovation Community & Platform
Mike is Co-Founder of NewTech Match. NewTech Match brings innovators together from across the globe. Subscribers can create individual, company, project, and capabilities profiles, as well as upload and share content. The site makes it easy for innovators to find solutions, companies, content, and people based on industry, technology, and innovation domains.
Innovation Trailblazers Webinar Series Host
Mike hosts an ongoing series of webinars. Each webinar brings leading innovators together. During the webinar, Mike and his guests discuss the challenges, opportunities & solutions forming a digital generation of the insurance industry. An industry that is digitally integrated with the ecosystems surrounding industries, homes, cities, and transportation systems.

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Reviews

3.9

156 total reviews

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By Tania on 12/20/2020

The background music is too much - when wanting to learn. The background music is just too loud , so much so it overpowers the content and the lecturer that often you find out yourself rewinding as a result of you being drawn to the tedious background music

By Donald Scrima on 10/25/2020

It was a good overview of Digital Transformation and the journey a company and the employes would undertake to be competitive in the new market place. The instructor was clear and you could understand him very well. The class was structured in a good way so that in short segments, you could comprehend the material and the quizzes helped to retain that information

By Sharon Maasdorp on 10/3/2020

Simple presentation and practical

By Jesus Romo on 9/21/2020

Great series. Very well organized and clear.

By Mangesh Patil on 9/19/2020

Very bad

By Jason Karew on 9/15/2020

I felt that this course was a good match for my current skillset and knowledge of the digital transformation journey. I went into it with an intermediate level of knowledge of the topic, and was able to take away several key topics such as the transformation roadmap which enhanced my knowledge base. There is a ton of relevant content in the course, and the learners would benefit if they were able to download the course material.

By Shuet Ying Ho on 8/15/2020

So far, the content is aligned with my learning objectives.

By Jos Luis Longoria on 8/7/2020

It is an eye opener to have all the context to lead my plant to a Strategy for Digital Transformation .

By Mwandha Alfred Obadiah Ayazika on 8/7/2020

I am new and still getting the grasp of all the new information I am receiving now

By Andrea Ottina on 7/27/2020

Good course content although only video based, some downloadable materials such as the slides used would be appreciated

By Meenakshi Sundaram on 7/27/2020

The course covered areas of the subject in a sequential manner with the drivers for digital strategy, transformative programs and then proceeding with the actual impacted areas wherein logical reasoning was provided for all the recommended steps. The questionnaire presented at the end of every topic/section was very useful in setting the context for further discussions and come up with a detail-oriented approach. The illustrations for Digital Core, Competencies and Innovation Zones in this course were simple and focussed on realtime requirements. The course was really informative and beneficial for me. Few examples of digital maturity assessments or case-studies can add more value and help in setting the right momentum for the initiatives adopted by businesses/enterprises. My suggestion is that the course reference material needs to be made available for download or shared through a web resource link, as it could not be found while taking this course.

By Camilla Glagau on 7/17/2020

Course content is good, background music disturbs