Setting up Google Tag Manager in WordPress and Unbounce (Udemy.com)

Learn how to impliment Google Tag Manager in WordPress or Unbounce landing pages

( 3 Reviews )

Created by: Paul Smith

Produced in 2017

What you will learn

How to create a Google tag manager account
How to setup a tag manager container
How to install the container
How to setup up and configure a tag for tracking

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 74 / 100

Course Description

Google Tag Manager is a very efficient way to manage a lot of different pixel codes all in one place.
Google is trying very hard and been very successful to simplify how tags work and now you can manage all of your pixels and track things that you never thought were possible
An example of this may be tracking a button click or a thank you page. eCommerce is also another important use for Google tag manager.

The top 5 benefits of implementing Google Tag Manager.

A very productive and safe and secure way of working with pixel tracking.
It minimizes a lot of mistakes and errors, and it also gives you great flexibility.
You can implement Google Tag manager yourself in a matter of minutes.
It's maintenance free, and it's very simple to understand.
There are very few limitations to what you can add into tag manager for tracking

Tag manager offers great security for your website or your landing pages.
Placing the container code on landing pages or websites eliminates the need for anyone to do anything else with code. This is a big benefit because it eliminates the need to give your site or application passwords to marketers or developers when tracking code needs changing.
Google Tag Manager also adds a layer of security.
Google is monitoring containers for malicious code, malware and any type of injections that hackers may be trying to inject through tag manager. Tags are also reusable, that'll save you time and development costs.
Testing and debugging
Debugging and testing features in Google tag manager are a great benefit as well. Testing tags before you deploy is a great feature for a live production site. You will never need to deploy to a live environment without testing first. Google Tag Manager gives you the ability to manage user permissions. An example might be the marketing department or a development team. With tag manager, you don't have to give them access to all of the code. You can even restrict access their access certain areas in tag manager.
With Google tag manager you can keep your site properties safe and secure. If you are not using Tag manager I would recommend you do.
In this course, you will Learn how to create and install Google Tag Manager in WordPress or Unbounce landing pages

Setting up a Google tag manager account
Creating a tag container
Installing a tag container in WordPress
Adding Tags: Facebook Pixel, Custom Facebook event, Google Analytics
Installing Google tag manager globally in Unbounce
Creating a custom Facebook event on button press
Installing and using testing tool

By the end of this course you will be able to setup and create a google tag, implement it onto your website or landing page confidently and quickly.Who this course is for:

Digital Marketers
WordPress Website Owners
Unbounce users

Time: 37m

Instructor Details

Paul Smith

3.7 Rating
3 Reviews

Paul has over 25 years experience covering all web technologies.
Email Delivery, Web Sites, Servers & Security, Hosting, Social Media & Marketing, Software & Apps, Hardware & Networks, Landing pages, video production and Professional speaker.
A certified Google Ad Words and Google Analytics consultant, Paul has a unique ability to simplify learning into an easy to understand format that's fast to implement.

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Reviews

3.7

3 total reviews

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By Wade Weston

You know this is a really good tutorial. Most of the question and issues that I had on Google tag manager have already been answered and I'm only on the fourth video. He did refer to a plug-in that he said he had spoken about earlier, but he hadn't and that confused me. He did describe it a bit more later. It would have been nice to go into the plug-in in a bit more detail because it is a very cool plug-in to get the tag manager code added to your WordPress site properly.

By Kelly Nelson