UX Strategy Fundamentals (Udemy.com)

Practical principles and simple methods to make sure your app, site or system delivers GREAT UX!

Created by: Joe Natoli

Produced in 2016

What you will learn

  • Develop a clear, solid strategy for UX that applies to any kind of product or project
  • Use a simple method to determine which features and functions are truly important (and possible)
  • Understand who your stakeholders really are and what you need to know from each of them
  • Get all players in a project to agree on what constitutes value both for users and for the business
  • Separate what people say they need from what they actually need
  • Uncover the things users don't know they need (but really do)
  • Connect user needs with product strategy and requirements
  • Determine and control the scope of any project
  • Set the proper expectations for everyone involved and ensure there are no big, expensive surprises later

Quality Score

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Video Quality
Qualified Instructor
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Course Depth & Coverage

Overall Score : 90 / 100

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Course Description

Building a site, app or system that's useful, usable and valuable is not easy. Why? Because you have to consider any number of user motivations, expectations, environments and possible actions. You have to figure out how to research, test and analyze to figure out what they want, what they need and what they'll be willing to use.
And it's likely you'll have to do it with half the time and budget you really need.
UX Strategy Fundamentals walks you through the process of doing just that, step-by-step. You'll learn how to make good UX decisions at every step of the design and development process, and you'll see how those choices impact product quality and scope.
Whether you're a designer, developer, UXer or are completely new to ALL of this, you'll leave this course with a practical understanding of what makes great products great. And you'll also understand the mechanics of making those products run smoothly, efficiently and with less stress. Taken from Joe Natoli's popular UX & Web Design Master Course taken by more than 7,000 students, this laser-focused course uses lectures and hands-on exercises, to teach you:
  • The Three Crucial Questions you must ask of every client, every project, every time
  • Simple methods for determining who your users really are
  • How to figure out which features and functions are truly important (and realistic)
  • Simple methods and tools for business stakeholder research
  • How to identify business goals and get everyone to agree on them
  • How to identify true user needs getting beyond what people say they need to what they actually need
  • How to connect user needs with product strategy
  • How to generate meaningful product requirements
  • How to determine and control the scope of any project
  • How to set the proper expectations for everyone involved and ensure there are no big, expensive surprises later
These are the same principles and methods I've used with the largest companies in the world for nearly three decades. I walk you through everything step-by-step and I only focus on what works. You'll find clear, straightforward advice, simple tools and real-world examples.
UX Strategy Fundamentals will prove to you that strategy work isn't just for experts, and it does not have to be complicated.Who this course is for:
  • New or experienced UXers, designers, developers, product managers and product owners

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Instructor Details

Joe Natoli

Joe Natoli has launched five successful online courses with Udemy on the topics of User Experience (UX) and User Interface (UI) Design, with more than 140,000+ students enrolled to date.
Joe has been preaching and practicing the gospel of User Experience (UX) to Fortune 100, 500 and Government organizations for nearly three decades. That work includes commercial industry leaders like Google Ventures, Kroll/Duff + Phelps, Broadridge, Conde Nast, Johns Hopkins, Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like the National Science Foundation, National Institutes of Health and the Dept. of Homeland Security.
Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of UX and design.
The remaining half of Joe's practice is dedicated to training Enterprise Design and Development teams, helping them integrate best practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help organizations identify and overcome UX-related obstacles to product adoption.
Joe has been speaking publicly on the topics of User Experience (UX) and Design across the globe for 24 years, from global conferences like HOW Design L



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Good experience from a really good teacher! Thanks much -

Its good mach to my expectation! Though I know some topics or sections but it was worth understanding the terminologies

Good enough for an introduction. A few things presented as facts, are in fact highly subjective.

I learned lots of great stuff! This is a great, short overview of the software engineering process, focusing on design, from requirements generation to testing. The "takeaways" are all brilliant.

I enjoyed this course and Joe's teaching style. Joe is straightforward and explains/describes everything clearly and in an understandable manner.

Concept explained clearly. Practical approach to any user problem or case study is explained in detail would be useful.

I liked the concepts, and the way they are presented, clear and concise steps. Good content. Thank you Joe.Cheers

Straight to the point with a pinch of really clean visuals. All this knowledge is in a tiny-pill, but a helpful one which really is something proper to start a deeper grind. Amazing!

Not too long but still highly focused on the most important topics to know

Good overview of basic principles , suggested for who need to start to approach on UX

Lots of the same content from the larger course, but for a shorter more specific topic this is good.

The course covers all that you need in the planning phase, which is very usefull. All the tips, and all the advise of the course has an special value.