UX & Web Design Master Course: Strategy, Design, Development (Udemy.com)
Learn how to apply User Experience (UX) principles to your website designs, code a variety of sites, and increase sales!
Created by: Joe Natoli
Last updated March 2020
Our take
Based on the ratings of 16,338 students, a sample of their written reviews and the syllabus, as the course stood in March 2020. No course pays to be reviewed.
Joe Natoli's course is two courses stitched together. The first half is a UX strategy class: who the users are, what the business needs, information architecture, and how those answers shape content and layout. The second half is a build class, where he codes a B2B site in HTML and CSS, then a blog and an online store in WordPress and WooCommerce. It runs about 23 hours across 186 lectures and is pitched at beginners, business owners with a site to fix, and print designers moving to the web. It is filed under UX design, and that is the half that holds up.
The split shows in the reviews. The strategy and information architecture sections get the praise: students call them dense, well explained, and full of examples, and some say it changed how they think about design. The complaints land on the development half. It was last updated in March 2020, and the WordPress themes he uses have since changed, so one reviewer couldn't follow along. Another mentions an old Photoshop version and assets that don't suit mobile. Front-end developers say they skipped or had no use for the coding sections, and one three-star review wished the second half had been more UX science and less coding.
It sits beside full-stack bootcamps in our web development list, but nobody comes out of it a JavaScript developer. What you get instead is the thinking those bootcamps skip: why a site is laid out the way it is, and what to ask a client before touching code. About 87 percent of its 16,000 reviews are four or five stars, so the age hasn't sunk it. Buy it for the first nine sections and treat the build sections as a demonstration, not a tutorial.
Pros
- The UX strategy and information architecture sections are the strongest part, praised as dense and full of examples
- Three complete builds, a B2B site, a WordPress blog, and a WooCommerce store, show the theory applied
- A 30-page downloadable UX Guidebook with exercises to work through alongside the lectures
- Nearly 111,000 students and 16,000 reviews, with about 87 percent rating it four or five stars
Cons
- Last updated March 2020; the WordPress themes and Photoshop version shown no longer match current tools
- Front-end developers say the coding half is skippable, and UX-only learners wanted less code and more UX
- Needs Photoshop and Axure trials plus a hosting plan for the WordPress sections
As someone who had a very minimal understanding of UX and how it maps onto designing website, I found the course to be very well delivered, clear, and gave me practical skills to start building on.
Labeled all levels and true to it for the strategy half; the build sections assume you can set up WordPress on a host.
What you will learn
- A clear understanding of the principles and benefits of good UX and how to apply it to your website
- A strategy for making sure you know what people need from your website, and what you or your client needs from it in order to succeed
- The confidence to know what information should be included in your website, and how to design it to increase conversions
- The ability to code a variety of websites with HTML, CSS, WordPress, and other tools
Course content
16 sections · 186 lectures · 23 hours of video
- 1Course Overview 3 free previews3 lectures · 7 min
- 2Definition: Planning for Success 1 free preview7 lectures · 34 min
- 3Definition: Planning for Success Part II15 lectures · 1.3 hours
- 4Definition: Planning for Success Part III10 lectures · 33 min
- 5Information Architecture: Creating a Solid Foundation11 lectures · 1.2 hours
- 6Information Architecture: Creating a Solid Foundation Part II11 lectures · 28 min
- 7Information Architecture: Creating a Solid Foundation Part III15 lectures · 2.2 hours
- 8Design: Information, Interaction and Interface8 lectures · 1.5 hours
- 9Design: Information, Interaction and Interface Part II14 lectures · 5.6 hours
- 10Development - Building a B2B Website with HTML & CSS35 lectures · 3.3 hours
- 11Exercises: Build A B2B Website with HTML & CSS5 lectures · 51 min
- 12Development – WordPress Content Management System (CMS)23 lectures · 2.3 hours
- 13Exercises: Build A Blog with WordPress4 lectures · 47 min
- 14Development - Ecommerce Website with WooCommerce18 lectures · 1.7 hours
- 15Exercises: Build An Ecommerce website with WooCommerce and WordPress5 lectures · 52 min
- 16Launch and Beyond2 lectures · 13 min
Who it is for
The instructor says it suits
- New or established business owners who want to gain more from their online presence
- Beginners who want to learn UX, web design and/or development
- Website designers who want to enhance their skills
- Print designers who want to move into web design
What you need before you start
- Need a willingness to learn!
- Adobe Photoshop Free Trial version
- Axure RP Free Trial version
- In order to install and configure WordPress for the last two sections, you will need a hosting plan, either paid or free (Google "free WordPress hosting" for options)
Quality Score
Overall Score : 90 / 100
Course Description
UX Design Awards Best Paid Course
This course will teach you everything you need to know about UX, including design, content, and coding. And you'll learn from the ground up, so it doesn't matter how much experience you have when you start.
You'll be exposed to principles and strategies, but, more importantly, you'll learn how to actually apply these abstract concepts by coding three different websites for three very different audiences.
Improve Your Website with UX Strategies
Apply UX strategies to a site's content & design
Understand Information Architecture to enhance the content on your website
Know what dictates how your website should look
Design and code a B2B website, a B2C blog, and an ecommerce site
Understand UX and Learn How to Develop Winning Websites
This course will help you stand out as a web designer, teaching you how to apply User Experience (UX) strategies that will make every site you build useful, usable, and valuable.
Reinforce what you're learning using the bonus 30-page downloadable UX Guidebook. Filled with exercises and activities, the UX Guidebook is a great tool to reference as you progress through the course, or while developing your own custom sites.
You'll also get hands-on experience designing and coding three different types of sites. This will give you the confidence to pursue similar projects if you're already a website designer, if you want to get into web design, or if you want to enhance your current business site.
Contents and Overview
Even if you're a complete beginner, this course will show you how to make a website functional, attractive and successful. It will walk you through all of the steps required to enhance the User Experience on any site, right down to the code, content, and design.
You'll begin by defining who your website users are and what they expect from the website. You'll also learn how business goals — yours or your client's — have to be uncovered and addressed for site success.
You'll learn what questions to ask both groups, and you'll use the answers to inform your content and design decisions.
Next, you'll dig into Information Architecture (IA), which looks at the content on your website, how you should categorize it, what you should call it, and more.
This will lay the foundation on which you can further build out your website to make users flock to it, stay on it, and hopefully make purchases.
Plus, you'll tackle how to design your website depending upon who your visitors are, whether your website is B2B (business-to-business), B2C (business-to-consumer), or an ecommerce site for selling products online.
Different audiences have different needs, so learning what your target user expects from your site means you'll be able to design and build a site that meets those expectations and leads to greater conversions.
In addition to knowing what you need to put into your website to make it stand out from the crowd, you'll also learn how to identify and remove UX- and UI-related obstacles.
The ability to see and solve these problems will ensure every website you build moving forward will be useful, usable and valuable to the people who use it.
Most importantly, you'll then learn how to actually build and code these types of sites using HTML, CSS, WordPress, and more.
You'll not only know how to effectively design B2B, B2C, and ecommerce sites, but you'll also know exactly how to develop these sites, from start to finish.
By the end of this course, you'll have an in-depth understanding of UX and web design, as well as the tools to develop a variety of sites with the right code.
You'll know why UX is so important to both users and businesses, what content is needed on a site, what UI design is appropriate, and how to transform your vision into a fully functional website using the most effective tools available.
Instructor Details
- 4.5 Rating
16,338 Reviews
Joe Natoli
For more than 30 years, I've helped organizations build better products and helped the people behind those products become more effective at what they do.
Over 400,000 students around the world have taken my courses across multiple learning platforms, but the number I'm proudest of isn't an enrollment statistic. It's the number of students who've told me they finally understand why things happen the way they do inside product teams, and how to navigate them with confidence.
My career has taken me from startups to Fortune 100 companies, healthcare organizations, financial institutions, and federal government agencies. I've worked with companies like Google, Meta, Broadridge, Kroll, Johns Hopkins and many others, as well as organizations including the U.S. Department of Defense, the Department of Homeland Security, the National Institutes of Health and the U.S. Department of Health and Human Services.
Those experiences shaped how I teach.
Most courses focus on process: the steps, the deliverables, the frameworks, the tools.
Those things do matter — but they're rarely what determines whether a product succeeds.
The biggest challenges I've seen over three decades aren't usually technical. They're misunderstandings. Misaligned priorities. Poor communication. Unclear goals. Decisions made without evidence. Teams working hard... but not together.
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Reviews
By Anders Engelbøl Leed on 4/16/2026
the course is hopelessly outdated and it shows. It needs a serious update to be relevant for future recommendations.
By Nadison Kannan on 2/26/2021
As someone who had a very minimal understanding of UX and how it maps onto designing website, I found the course to be very well delivered, clear, and gave me practical skills to start building on. The only thing that could be improved was the final couple development sections. It was a bit hard to practice and follow along because I think word press had updated its themes and I couldnt find the one's Joe was using. Nonetheless, watching Joe build the sites from start to finish was very valuable. I feel prepared to keep building on the skills that I gained in this course. Thanks, Joe!!!
By Johannes van Schalkwyk on 10/23/2020
This must be the most comprehensive course on Udemy. So much content. It takes you from defining a problem, the content, through the principles of design to developing the solution. It is taught by a skilled teacher who knows the content not just in theory but in practice. If I have to pick on something it is that the Wordpress is a bit dated, but not so that I could not apply it and learn from it. Thanks I've learned a lot and have already applied it in reviewing a chatbot application with a UI that bothered me, using what I've learned I could realize and articulate what was wrong with it.
By Douglas Johnson on 4/30/2020
Good - really well structured and presented. I would say probably the bit I learnt most was around development and being able to customise Wordpress themes is really handy. In terms of things to maybe add - feel like the Definition and IA phases could have been formatted a bit more like the development stage where you're given exercises to do and complete before going through them (e.g. we could have wireframed all 3 sites). Appreciate there were things like snack breaks but we could have been given something more substantial to work through. Otherwise, great course.
By Leonidas Lainis on 4/29/2020
I highly recommend this course and this is why: It is so complete that halfway through I managed to build two websites and sign a long-term contract, where part of my job is UX design. Of course, like every course you need to spend time on it; keep notes, read all the extra material that Joe recommends and practise a lot. I literally spent months for half of the course, studying and building the first website, but it paid out! Joe is really amazing in explaining the concepts and the course is engaging, but you need to put a lot of effort too. One of the best investments I have ever made.
By David Hayden on 1/28/2019
After 20 years of designing websites I already had tonnes of experience in UX but never really knew it. This course showed me how to think about what I am doing and confirmed alot of stuff I already thought. So happy I came a cross it. It took a long time to do but it was worth it. Some exercises in here that I already do on a daily basis but it was still nice to see other ways of doing it and learn something new. I feel like now I have a good understanding of UX and can move forward with confidence in my web designs. I think that is mainly down to the instructor who you can tell has incredible amount of knowledge and the presentation is the perfect balance of engagement and information.
By Liz Bouda on 7/1/2018
Excellent course, it is comprehensive but that comes with complete coverage of the topic. Joe the instructor is an engaging educator and it shows that he is an experienced industry professional with the valuable insights he offers throughout the course. The structure and content are well designed and delivered. Joe really breaks down the UX Web design, strategy and development process into it's essential components and takes you through them piece by piece with a well explained 'how" and "why". The course does really not cover responsive design in the html css site build part, although there are plenty of other learning avenues to school you on that. The other gems of content make up for it though! Definitely recommended and well worth the time.
By Eli Virlan on 1/29/2017
Amazing course! Very comprehensive lectures and an easy-to-follow delivery! By that I mean that Joe Natoli's style of teaching feels friendly, trustworthy, confident and makes you want to keep listening. And give nothing but good UX! :D The course presents a lot (LOT) of information, sometimes in a short time, so it's best to keep a notebook at hand. Nevertheless, it is priceless knowledge, and it is very well structured. The video is well made, and the audio quality is consistent. There are a couple of videos in which the audio volume is slightly lower, but that can easily be compensated from the laptop's settings. Thank you Joe Natoli and Udemy for this course!
By Zachary Stone on 6/23/2016
I personally believe that as good as any programmer/developer can be; planning is paramount. So far(early in the lecture) it seems that Joe is spot on with where we need to build the foundation of great UX Design Now, at half way through the course; I'd like to add that Joe's background in graphic design only adds to the courses value. It's nice to see that an instructor is also well rounded. My final thoughts are: its a large course, it has many elements. I have experience in website development so the three very detailed explanations of basic html on through to building an eCommerce site was not necessary for me but I could see it as an added value for someone that may be thinking about starting UX from scratch. I'll probably be purchasing more classes by Joe, I've used other online instruction courses and Joe's style doesn't put me to sleep.
By Ira Dhalawong on 1/30/2016
Joe is an excellent instructor! Entertaining, very thorough, consistent, and patient. He doesn't just assume you understand and just skip merrily onwards. He doesn't rush you through the lesson. He will take the time, and repetitions necessary to hammer home the points. Yet, he was able to keep you entertained throughout. He follows through on his promise and will take you from zero to building some pretty great looking sites. Overall, great course. Met all my expectations and then some. Will be keeping an eye out for more of Joe's courses in the future.












