How To Be A Data-Driven Digital Marketer (Google Analytics) (Udemy.com)

Use Web Analytics (Google Analytics) to Drive Marketing Strategy and Understand Real Campaign Results

( 9 Reviews )

Created by: Elizabeth Tran

Produced in 2018

What you will learn

Learn how to apply web data to all digital marketing strategies (Google Analytics)
Adapt storytelling with web analytics for digital marketing campaigns
Apply data analytics best practices to digital marketing
Understand the caveats and risks to web analytics (Google Analytics)

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 76 / 100

Course Description

For all digital marketers out there. You are the voice of the consumer, so let's be more efficient and do your own data analysis and understand your consumers on a deeper level. Apply your creativity to digital marketing with more accuracy and purposeful intent. There is a lot to review, but with this course, I give you enough resources and information to get you becoming more independent with web data. I'll show you how to look at web data for each of your digital marketing initiatives from the list below:

Email Marketing Strategy
Pay-Per-Click / Display Marketing (PPC) Strategy
SEO/SEM Analysis
Social Media + Content Analytics
Affiliate/Influencer Marketing Strategy

Then, I provide best analytics practices at a high-level on how to tie everything together into one story for powerful storytelling. It's all about how you approach the data - as long as you understand the risk and the application, you'll be successful in your marketing campaigns. Examples are given with real numbers in Google Analytics and other dashboards I've picked out to showcase the marketing analysis process.
BONUS FEATURE: Unlimited Q/A access for any specific needs and I can help walk you through your individual campaigns on how to improve your analysis and marketing strategy. By linking up with this course, I'll share updates of new content about all things analysis - and keep you in the know of tips + tricks to better your marketing performance.
See you in class!! - Elizabeth Who this course is for:

Any digital marketer with a desire to apply web data to optimize their strategies
Anyone who wants to understand web analytics for campaigns, ecommerce, and more
Anyone interested in learning how to differentiate all the digital marketing initiatives in the web data

Time: 1h

Instructor Details

Elizabeth Tran

3.8 Rating
9 Reviews

My passion in analytics is not the ordinary - I place myself into the consumer's shoes and follow data points to understand the entire journey. Integrating the "if it was me" element into the analysis, we can understand human behavior more on a deeper level to create a B2C connection. Creativity also comes into play as I make data consumable and relateable for my audience through storytelling and visualizations.
In the past, I've worked at Disney ABC and Verizon Wireless, so I've had a whirlwind of an experience in analytics. From playing with 30+ analytics tools, learning programming, and utilizing design + creativity, I've excelled in this space very early on. Now that I have my own consulting business, I can apply my logic to any type of data to give a different perspective to all kinds of businesses. Come and explore the world of analytics with me!

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Reviews

3.8

9 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Hossain Md Zakir

Good!

By Md Zafruddin

have a good experience to learn this

By David mabboux

Ce cours présente les définitions des termes très génériques du Web Marketing.

Pas / peu de concret dans les explications.

On survole beaucoup les sujets que l'on vient chercher.

Dommage :/

By Piers Mathieson

Helpful course for a digital marketer! I really enjoyed the graphics, it helped me understand the concepts well.

By Peter Beilard

Elizabeth is a delightful presenter, but don't be fooled by the light and super-friendly delivery, the solid information she is sending your way is coming from someone with deep knowledge of the subject.

By Jemma Fong

pretty straightforward. Sometimes goes a little fast, so have to back up. but that is ok.

By Sundar

Awesome Experience with indepth knowledge.

By ONEDOT GmbH Hammerweg 30, 64720 Michelst

Der Überblick war insgesamt gut und vollständig - man hätte die Zusammenfasusng der Key Learnings noch besser visuelldarstellen können. Außerdem ist die Sprache (vor allem die Untertitel) nicht immer klar verständlich.

Ansonsten ein guter Überblick über das Datenthema im Marketing - eventuell im Anschluss noch einen vertiefenden Kurs zur technischen Implementierung auf den verschiedenen Kanälen anbieten.

By Annalisa Modotto

"Use Web Analytics (Google Analytics) " L'aspettativa di questa affermazione nella presentazione del corso è stata totalmente delusa. Forse sommando tutto Google Analytics è stato mostrato 30 secondi... per nulla utile!