Ultimate Guide to Start Up Web Analytics (Google Analytics) (Udemy.com)

Learn how to add and apply web analytics (Google Analytics) to your ecommerce + campaign startup today!

( 9 Reviews )

Created by: Elizabeth Tran

Produced in 2018

What you will learn

Develop a web analytics measurement plan
Implement Google Analytics properly for your website
Use Google Tag Manager to track foundational elements
Understand the lifecycle of web analytics
See where web analytics fits within the data ecosystem
Know best practices for web analysis
Learn to maintain web data accuracy
Exercise application with real Google Analytics web data

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 96 / 100

Course Description

Many startups are still in the beginning stages of development and are hungry for web data. Though, finances get in the way of gathering resources to build a solid web analytics infrastructure beforehand. By the time startups are ready, it's harder to fit in web analytics into the ecosystem. This web analytics course for startups is meant to remove that barrier and get you prepared in tracking your online behavior ASAP. You'll also know how to interpret web analytics and figure out next steps based on actual web data you trust AND understand.

We'll cover the following topics:

Develop a web measurement plan how to apply analytics into your startup marketing strategy
Learn about what digital analytics can offer what types of analysis and how digital or web analytics fits into the rest of your data ecosystem
Integrate a foundational web analytics tool (Google Analytics)
Structure your web data with Google Analytics to get the essential elements for your day-to-day
Browse through the utility of web analytics reports and apply them to test practice
Explore other web analytics methods to complement your Google Analytics data
Dive into best practices for all online data concepts
Know how to make sure your web data is accurate with Google Analytics + Google Tag Manager

BONUS FEATURE: Unlimited Q&A for all types related to analytics! Not all startups are the same, so please reach out to me directly for additional follow-up questions in the Q&A section... I'll be more than happy to help with more specifics. THIS INCLUDES A FREE CONSULTATION OF YOUR CURRENT WEBSITE to see how you can optimize from a web user experience standpoint.
With this course, you'll really understand what web analytics can do for you and how you can apply it to your online business. I'll guide you through the thought process, but also leave room for you to brainstorm. If you're ready to take advantage of what analytics can offer, then this is the course for you...
30-Day Money Back GUARANTEE! Why worry about investing now? I promise you that you will get enough information to start your business with data. Always open to feedback as well as I can continue to improve this course and you'll have unlimited access to the new content that you've asked for!

Join me in the world of web analytics!

Who this course is for:

Startups wanting to get started with web analytics
Anyone interested in learning the basics of what web analytics offers
Web developers wanting to understand the analytical thinking process to improve Google Analytics implementation
Anyone with the desire of optimizing web analytics with a solid Google Analytics infrastructure
Anyone who wants to learn web analytics
Anyone looking to optimize their website, app, and campaigns

Time: 1h

Instructor Details

Elizabeth Tran

4.8 Rating
9 Reviews

My passion in analytics is not the ordinary - I place myself into the consumer's shoes and follow data points to understand the entire journey. Integrating the "if it was me" element into the analysis, we can understand human behavior more on a deeper level to create a B2C connection. Creativity also comes into play as I make data consumable and relateable for my audience through storytelling and visualizations.
In the past, I've worked at Disney ABC and Verizon Wireless, so I've had a whirlwind of an experience in analytics. From playing with 30+ analytics tools, learning programming, and utilizing design + creativity, I've excelled in this space very early on. Now that I have my own consulting business, I can apply my logic to any type of data to give a different perspective to all kinds of businesses. Come and explore the world of analytics with me!

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Reviews

4.8

9 total reviews

5 star 4 star 3 star 2 star 1 star

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By Patrick Ornelas

The experience was great I learned so much and will be so helpful!

By Karen

This course was beneficial because it helped me look at analytics in a way that I can apply to my work and quantify results. I would recommend this course to anyone who wants to expand their knowledge in this area.

By Crystal dinh

I loved this course! I am developing my startup now, and she guided me through the steps that I needed to know. Now I know the importance of analytics especially in the beginning stages and can actually trust myself to do it. This course is a must for startups and really... just anyone!

By Megan Lam

Knowing nothing about analytics, this was a great intro course. The teacher is well spoken and engaging - even when talking about topics that are difficult to understand. A great resource to use and go back to when I'm prepared to try and start my own business!

By Jason Watts

Elizabeth does a great job laying everything out. This is a very good primer on how to get started. I found the pace just perfect for me. Great course!

By Trang Nguyen

It is broken down into short easy to digest sections that are easy to follow and absorb.

By Hazel Mann

Really useful, hands-on guide to start using Google Analytics. You can take this course with absolutely no background and get started using these techniques right away. Would recommend to those who have been meaning to get into analytics and have never started, as well as those who have some background and want to add to their skillset.

By Stephanie Bowers

I really enjoyed everything Elizabeth had to say on the topic. She really knows what she is talking about! She broke it down easy enough for people to understand and having worked with her I can say I miss her expertise!

By Saumya Mathur

The course was fast paced and the content covered was good. This course is for you if you have a more than basic understanding of google Analytics. If you are a beginner then come back to this course later in your learning process.