How to Design Engaging User Experiences (UX) (Udemy.com)

How to make people take action, come back, stay and become loyal users.

( 10 Reviews )

Created by: Egle Karalyte

Produced in 2015

What you will learn

Understand what makes a web or mobile experience engaging and how to design for it in a systematic way.
Understand which factors govern the conversion, adoption and retention rates of a digital service. How to track these rates and identify where the improvements in the experience are needed.
Understand the various touch points people have with a digital service (web & mobile) and their expectations at each touch point.
Learn how to meet people's expectations at each of these touch points, which tools and techniques to use and how. We will explore such tools as content, branding, usability, visual design, layout, gamification, motivation, etc.
Gain more clarity on the purpose and role of these tools in order to use them even more strategically and thus achieve better results.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 88 / 100

Course Description

This course is for those who would like to understand what makes a web or mobile experience engaging and how to design for it in a systematic way. How to make people take action, come back and stick to your application?

This workshop has two parts:

1. During the first part, we explore the key principles of an engaging digital experience.
What do people expect at every touch point with a digital service? How can we meet these expectations in the most effective way? Which engagement and motivational techniques to use?
We will dive deeper into the elements of content, branding, usability best practises, visual design, layout, game mechanics and motivational techniques. Using real examples, we will analyse when and how to use them in the most appropriate way in order to make people to take action, come back, stay and become loyal users of a digital service.
2. The second part is more hands-on. Using a real-life case study, we'll go through the initial phases of the user experience design process. Through 5 hands-on exercises, we will crystallize the product's idea and turn it into a product sketch.

After taking this course, you will:

Understand which factors govern the conversion, adoption and retention rates of a digital service. How to identify where the improvements in the experience are needed.
Understand the various touch points people have with a digital service (web & mobile) and their expectations at each touch point.
Understand how to meet people's expectations at each of these touch points; which design strategies and techniques to use and how.

Know how to crystallize an idea and turn it into a product sketch.

What's the format?
The course consists of 19 video lectures.
I presented the design strategies and techniques in a structured framework. It will serve you like a system you can easily apply for making any web or mobile experience more engaging for the people.
You'll also find lots of examples from various contexts, which clearly illustrate what makes or breaks an engaging digital experience.
And you will practically experience how to crystallize an idea and turn it into a product sketch.

A few final notes
Together with my design team at InfinVision, we've been designing web and mobile experiences for diverse clients in New York, London, Paris, Dublin, Santiago de Chile over the last 10 years. We have also launched a design-briefing tool My Visual Brief, which helps graphic and web design teams to set the right direction for a design project.
The goal of this course is to share this experience with you in a systemized way while helping you to design better digital experiences for the people.
Let's get started!Who this course is for:

UX designers
UX managers
Digital product strategists
Product managers
Entrepreneurs
Digital marketing managers

Time: 1.5h

Instructor Details

Egle Karalyte

4.4 Rating
10 Reviews

Egle, together with her design team at InfinVision, has been helping clients over the last 10 years in New York, London, Paris and Santiago de Chile to create engaging digital experiences for their audiences.
She loves sharing her experience through workshops and trend briefings. At the moment, she is creating a design briefing tool My Visual Brief. Its mission is to help web and graphic design teams to set the right direction for their design project.

User Experience (UX): The Ultimate Guide to Usability and UX

User Experience (UX): The Ultimate Guide to Usability and UX (2021)
4.9 (50 Reviews)

- Provider: Udemy
- Time: 10.5h

$11.99

User Experience (UX) Design For Engagement

User Experience (UX) Design For Engagement (2017)
4.9 (50 Reviews)

- Provider: Udemy
- Time: 1h

$11.99

Brand & UX Design: Intro to User Experience for Brands (2018)
4.9 (23 Reviews)

- Provider: Udemy
- Time: 1h

$11.99

The Complete Sketch 5 Course - Design Apps & Websites 2021

The Complete Sketch 5 Course - Design Apps & Websites 2021 (2021)
4.8 (50 Reviews)

- Provider: Udemy
- Time: 15.5h

$11.99

Sketching for UX Designers - Boost UX work with pen & paper!

Sketching for UX Designers - Boost UX work with pen & paper! (2021)
4.8 (50 Reviews)

- Provider: Udemy
- Time: 4.5h

$11.99

UX Design Career Toolkit Pt 1: Is UX Right For You?

UX Design Career Toolkit Pt 1: Is UX Right For You? (2018)
4.8 (50 Reviews)

- Provider: Udemy
- Time: 1.5h

$11.99

All ux design courses

Reviews

4.4

10 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Emily

Very well structured. Good examples. Detailed and in-depth critique. Would recommend it.

By Andrew

I liked that this course focuses on the principles of UX rather than the process. I found it very useful that the course provides a framework on how to design digital experiences. It gives a structured system for how to approach the product design. All tips are proved with real examples. This makes it easy to understand and grasp the concepts. Loved it!

By Eva

Very comprehensive course into what motivates the users to sign up and come back; how to create stickiness with the digital product. Loved the examples and the fun vibe of the course! Good job!

By Niju

It's good for beginner level. And only touching the web element rather than application side.

By Nancy Murphy

Great information! I really liked how it was presented. It was also helpful to hear the steps the class went through for the final exercise. I was a little disappointed that there was no exercise to complete...or even a multiple choice 'test' to help solidify what was learned.

By Mandy Coddington

I really liked this course. It's short and sweet - the author gets to the point and provides real world guidance into UX.

By Alex Nogues

While the course is practical and easy to follow, I think it is pretty basic content and lacks downloadable materials.

By Denys Lopez

The topics are very clear, the dynamic of the course is easy of follow , the content is easy of understand , you feel yourself motivated from beginning to finish.

By Sharon K. Johnson

I felt this course was good for the fundamentals of UX design. I liked the hands-on approach of the students at the end. I haven't seen much examples of personas in other courses and it was good to know how to use that and what goes next. If the instructor did a follow-up course, it would be great to see the different teams' projects up close and have the teams tell what products they designed and how they came to their decisions.

By Belinda Leong