Brand & UX Design: Intro to User Experience for Brands (

Learn How User Experience Design and Branding Work Together

Created by: Jamal Nichols

Produced in 2018

What you will learn

  • By the end of this course, you will be able to explain what a brand is
  • You will understand what takes a brand from good to great
  • You will be able to articulate the differences between brand and UX, and understand how Brand influences the entire design process

Quality Score

Content Quality
Video Quality
Qualified Instructor
Course Pace
Course Depth & Coverage

Overall Score : 98 / 100

Live Chat with CourseDuck's Co-Founder for Help

Need help deciding on a ux design course? Or looking for more detail on Jamal Nichols's Brand & UX Design: Intro to User Experience for Brands? Feel free to chat below.
Join CourseDuck's Online Learning Discord Community

Course Description

If you ask 10 designers about the relationship between brand and UX, you'll get 10 different responses. There is a lot of confusion out there and you don't always know who to listen to. Well I've spent the last few weeks studying this subject and have prepared a definitive breakdown of the relationship between brand and UX.
By the end of this class, you will be able to explain what a brand is, what makes a good brand great, and how brand and user experience are related to each other.
In order to accomplish this objective, we're going to first establish the modern definition of brand. We're going to discuss the qualities of a great brand, how a brand has a personality, and throughout this course we'll also be doing some exercises to help reinforce what you're learning along the way.
There is no prior knowledge required for this class. Enjoy!Who this course is for:
  • Students who want to deepen their understanding of User Experience and Brand Design

*Some courses are excluded from this sale. Coupon not working? If the link above doesn't drop prices, clear the cookies in your browser and then click this link here.
Also, you may need to apply the coupon code directly on the cart page to get the discount.

Coupon Code

Instructor Details

Jamal Nichols

Formerly at Google, BMW, Wells Fargo, WalmartLabs. Run my own design consultancy in Silicon Valley now.
I got my start in teaching helping career changers make a transition into UX by way of a 10-week, full-time immersive program at General Assembly. I'm very passionate about teaching and mentoring-- I must be, because there's not a lot of money in this!
The unique perspective I bring to your design challenges is based on my unique background: because I'm a mix of very disparate cultures (American growing up in Germany), I connect subjects that other designers aren't able to connect as easily. This leads to seeing opportunities that would stay undiscovered if you worked with someone who does not have this perspective.I graduated with a Master's Degree in Media System Design from one of the top universities in Germany. Over the last decade, I've worked in all aspects of the design process at some point: frontend dev, engineering, visual design, prototyping/interaction/UX, product.



23 total reviews

5 star 4 star 3 star 2 star 1 star
% Complete
% Complete
% Complete
% Complete
% Complete

Great explanations and examples ! I understand clearly, thank you!

Really insightful and to the point - thank you!

1- The camera focus.2- He is a bit slow and the videos should be more than 10 it's not free!

This is the definitive introduction to brand design for user experience -- highly recommended

Great introduction. Clear explanations and the perfect dose of humor. I can recommend this class, you'll learn a lot.

I am following in total agreement with what is being presented in regards to the topic. Jamal was very clear in his explanations and made a lot of sense. I would recommend this short but very insightful course to lay a groundwork for really breaking down at the heart of it what Brand vs Branding vs UX vs Marketing really is. A very good hour spent to start thinking about it all regardless of your personal touchpoint in this arena.

Awesome class! Jamal really understands design, brand and UX at a depth that most people will never reach. The amount of content that he packed into such a short amount of time is just amazing. Love it! Can't wait for more!

I liked how he connected UX and brand together, and I liked the pace at which the class went. I wish it were longer and had more detail, but this is just an intro class.

I love how this course, in just under an hour, gives you so much information. Other classes don't give you this much information in 3-4 hours. It's very dense. I watched it multiple times. Great class.

I enjoyed listening to Jamal share real-world insights about Brand and UX. What i liked the most was his explanation of why branding matters and what makes a brand great. I would like to have him go into more detail about creating a personal brand.

The instructor has a nice, smooth cadence when he teaches. Sometimes it's a little "too smooth", I'd like some more energy. But the content was great and I learned a lot.

Super fun and engaging. That intro music was a little corny IMO but the actual lecture content was illuminating. I googled the instructor and he's very respected in the design field.