User Experience (UX) Design For Engagement (

Learn how to design a user experience (UX) that people want to use.

Created by: Susan Weinschenk

Produced in 2017

What you will learn

  • Learn the psychology that applies to behavior when people use websites, apps or other technology products
  • Learn how to create a more engaging design using these psychology principles
  • Learn what really motivates people to take action

Quality Score

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Overall Score : 98 / 100

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Course Description

In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.
This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.
About This Course:
Over 7,000 students.
Unconditional 30 day money back guarantee.
All future upgrades and lectures are included for FREE.
You will learn about:
  1. The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
  2. A special part of the brain that is sensitive to faces and how to use faces to grab attention
  3. How having a number in one place can affect how people respond later on
  4. How to use human factor loads to make a product more engaging
  5. Choice architecture
  6. Social validation
  7. How people process stories
  8. The impact of self-stories on behavior
  9. Which instincts grab attention
  10. What makes a product habit forming
  11. When to use rewards and when not to
  12. Why gamification often doesn't work
  13. How to stimulate the desire for mastery
  14. How to apply engagement principles to a re-design or to a new product
and more!
You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.
There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.
Click the button at the top right of this page now and get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action. Who this course is for:
  • User Experience Professionals, Product Managers, Product Designers, Web Designers

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Instructor Details

Susan Weinschenk

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and "launched". When not teaching, speaking, writing, or blogging, I perform



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Cours trs bien fait. Didactique , efficace et pertinent.

I was hoping for more in-depth discussions of the subject matter. This feels like a teaser for a Team W certification course.

A bit boring

This is a great course. Oh yes, we do rec.

No comment

It's really great course and learned too many new things about the UX. Each lectures are explained very well and easy to understand.I must say mine way of thinking on UX has been improved.Susan you did a great JOB! +++++

Good complementary course or even I'd rather say summarizing video of the book "100 things every designer should know"

The information is great, it just seems a little choppy in delivery. I learned a lot but much prefered the structure of the original course as you got a much broader outlook and it was very meaty in info so I'm just a little disappointed with this.

Susan did a great job! The course is understandable even for non-Ph.D.s and non-native speakers. It's clearly focused to the topic. No unnecessary delay, Susan leads you step-by-step and gives you enough of proof about her words by using modern researches, and showing practical examples. There is lots of concrete tips, how to think about a design in the course.Video quality is great, sound quality could be a little better. Sometimes there are different volume levels in different captures.I will definitely choose even some more Susan's course(s) to study.Thank you, Susan!Extended after another one course from Susan:- Lots of information are doubled in other Susan's course. As far as I know, the best explanation of the kernel is in this concrete course.- Some of questions in the Quizzes don't come from this concrete course, but from other Susan's courses. But even then it's possible to find the right answer.

Such a vast range of knowledge and well presented. This course has me reviewing every website I visit.

I truly enjoyed this coarse. I felt it was paced well and the information was well organized and presented with enthusiasm! So glad this was offered on Udemy. Good Job!! I learned so much!