User Experience (UX) Design For Engagement (Udemy.com)

Learn how to design a user experience (UX) that people want to use.

( 50 Reviews )

Created by: Susan Weinschenk

Produced in 2017

What you will learn

Learn the psychology that applies to behavior when people use websites, apps or other technology products
Learn how to create a more engaging design using these psychology principles
Learn what really motivates people to take action

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 98 / 100

Live Chat with CourseDuck's Co-Founder for Help

Need help deciding on a ux design course? Or looking for more detail on Susan Weinschenk's User Experience (UX) Design For Engagement? Feel free to chat below.

Join CourseDuck's Online Learning Discord Community

Course Description

OVER 7,000 SUCCESSFUL STUDENTS HAVE ALREADY TAKEN THIS COURSE
In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.
This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.
About This Course:
Over 7,000 students.
Unconditional 30 day money back guarantee.
All future upgrades and lectures are included for FREE.
You will learn about:

The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
A special part of the brain that is sensitive to faces and how to use faces to grab attention
How having a number in one place can affect how people respond later on
How to use human factor loads to make a product more engaging
Choice architecture
Social validation
How people process stories
The impact of self-stories on behavior
Which instincts grab attention
What makes a product habit forming
When to use rewards and when not to
Why gamification often doesn't work
How to stimulate the desire for mastery
How to apply engagement principles to a re-design or to a new product

and more!
You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.
There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.
Click the button at the top right of this page now and get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action. Who this course is for:

User Experience Professionals, Product Managers, Product Designers, Web Designers

Time: 1h

*Some courses are excluded from this sale. Coupon not working? If the link above doesn't drop prices, clear the cookies in your browser and then click this link here.
Also, you may need to apply the coupon code directly on the cart page to get the discount.

Coupon Code

Instructor Details

Susan Weinschenk

4.9 Rating
50 Reviews

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and "launched". When not teaching, speaking, writing, or blogging, I perform

Reviews

4.9

50 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Balu Kate on

thanks

By Eric Gouaze on

Cours trs bien fait. Didactique , efficace et pertinent.

By Jessica Nazz Fuller on

I was hoping for more in-depth discussions of the subject matter. This feels like a teaser for a Team W certification course.

By Rebecca Lai on

A bit boring

By Carlos Novela on

This is a great course. Oh yes, we do rec.

By Greg Miller on

No comment

By Kenil Bhavsar on

It's really great course and learned too many new things about the UX. Each lectures are explained very well and easy to understand.I must say mine way of thinking on UX has been improved.Susan you did a great JOB! +++++

By Olia Gozha on

Good complementary course or even I'd rather say summarizing video of the book "100 things every designer should know"

By Lorraine Phillips on

The information is great, it just seems a little choppy in delivery. I learned a lot but much prefered the structure of the original course as you got a much broader outlook and it was very meaty in info so I'm just a little disappointed with this.

By Martin Jirsk on

Susan did a great job! The course is understandable even for non-Ph.D.s and non-native speakers. It's clearly focused to the topic. No unnecessary delay, Susan leads you step-by-step and gives you enough of proof about her words by using modern researches, and showing practical examples. There is lots of concrete tips, how to think about a design in the course.Video quality is great, sound quality could be a little better. Sometimes there are different volume levels in different captures.I will definitely choose even some more Susan's course(s) to study.Thank you, Susan!Extended after another one course from Susan:- Lots of information are doubled in other Susan's course. As far as I know, the best explanation of the kernel is in this concrete course.- Some of questions in the Quizzes don't come from this concrete course, but from other Susan's courses. But even then it's possible to find the right answer.

By Liz LeCompte on

Such a vast range of knowledge and well presented. This course has me reviewing every website I visit.

By Meghan on

I truly enjoyed this coarse. I felt it was paced well and the information was well organized and presented with enthusiasm! So glad this was offered on Udemy. Good Job!! I learned so much!