User Experience (UX) Design For Engagement (Udemy.com)
Learn how to design a user experience (UX) that people want to use.
Created by: Susan Weinschenk, Ph.D.
Last updated October 2017
What you will learn
- Learn the psychology that applies to behavior when people use websites, apps or other technology products
- Learn how to create a more engaging design using these psychology principles
- Learn what really motivates people to take action
Course Description
In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.
This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.
About This Course:
Over 7,000 students.
Unconditional 30 day money back guarantee.
All future upgrades and lectures are included for FREE.
You will learn about:
- The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
- A special part of the brain that is sensitive to faces and how to use faces to grab attention
- How having a number in one place can affect how people respond later on
- How to use human factor loads to make a product more engaging
- Choice architecture
- Social validation
- How people process stories
- The impact of self-stories on behavior
- Which instincts grab attention
- What makes a product habit forming
- When to use rewards and when not to
- Why gamification often doesn't work
- How to stimulate the desire for mastery
- How to apply engagement principles to a re-design or to a new product
You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.
There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.
Click the button at the top right of this page now and get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action. Who this course is for:
- User Experience Professionals, Product Managers, Product Designers, Web Designers
Instructor Details
- 4.5 Rating
266 Reviews
Susan Weinschenk, Ph.D.
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and "launched". When not teaching, speaking, writing, or blogging, I perform
More courses by Susan Weinschenk, Ph.D.
Lean UX: Faster, Better UX (User Experience) Design (2020)
3.8 (49 Reviews)
Provider: Udemy
Time: 1.2h
$84.99
User Experience (UX) Conceptual Model Design (2020)
4.2 (46 Reviews)
Provider: Udemy
Time: 1.5h
$84.99
More UX Design courses
Learn Figma: User Interface Design Essentials - UI/UX Design (2022)
4.8 (1,791 Reviews)
Provider: Udemy
Time: 10.2h
$199.99
iOS 12 & Swift 5 - App Design, UI/UX plus Development (2022)
4.8 (955 Reviews)
Provider: Udemy
Time: 80.5h
$94.99
User Experience Design Essentials - Adobe XD UI UX Design (2025)
4.7 (46,830 Reviews)
Provider: Udemy
Time: 9.7h
$189.99
Learn Figma - UI/UX Design Essential Training (2023)
4.7 (18,337 Reviews)
Provider: Udemy
Time: 3.7h
$119.99
How To Design for Accessibility: for UX Designers (WCAG 2.2) (2026)
4.7 (7,863 Reviews)
Provider: Udemy
Time: 8.9h
$109.99
Reviews
By Tessa Skerbinek
Thank you Susan for presenting in your calm and unaffected way.
I enjoyed the course, it's structure and exercises - when you're absent from the screen it's less impactful or maybe that's just my crossmodal preference. Your sound is also really good, having taken some additional courses their poor sound quality is too distracting.
By Mandy Coddington
One of the best online courses I have ever done - amazing information validated with excellent examples (stories) and fantastic delivery. I want more of this course!
By Thomas
this course let me know some tricks to design and why.recommend it
By Alessandro Panichi
I work in a web design agency and the secrets that Susan unveils throughout the course have helped me a lot in my job. It is amazing to get to know so easily how the human mind work when it's about websites. The course is definitely a real helper if you have to deal with clients / stakeholders to motivate your design and layout decisions. Thanks Susan, it was a pleasure to listen to you!
By Paul P. Tomanpos Jr.
I liked her research-based approach to the subject. It gives me something solid to refer people to.
By Michelle Fennell
This course was so captivating and therefore kept me on my toes through each video. the fact that the videos were so short, it was easy to understand and follow.
Susan's face and voice was also incredibly welcoming that i found it difficult not to look and listen.
By Mohamed Abdo
Actually its very useful and to the point, Helped me a lot when am building a UX for a Products websites.
i recommend this course for UX Designers
By Andrea Marchetto
Ovviamente รจ un corso base per chi approccia il tema UX legato agli obiettivi di un sito/e-commerce per la prima volta. Le lezioni sono molto chiare e stimolanti (a me hanno dato diversi spunti di riflessione e azione).
By Eric Olive
Design for Engagement is excellent. For the uninitiated, the course provides a useful introduction to basic principles in psychology such as concession, reciprocity, and social validation and key human factors concepts such as affordance, progressive disclosure, and the limitations of human memory. With this information in hand, new designers will be well equipped to begin creating usable interfaces that real people will understand.
For the experienced designer and human factors professional, the sections on stories, habits, and tricks of the mind provide fresh insight into the mystery of the human brain and how to ethically nudge users and customers to your desired call to action.
By Brian Pitts
Thanks Susan for the excellent course. (I've also enjoyed your books as well). I found your approach to be engaging, practical and easily digestible. Encouraging application of concepts and providing feedback to the learner was especially helpful. The quizzes were useful to reinforce concepts.
By (KC) Kevin Porter
This course was very informative, and opened my eyes to a lot of little details that make a huge difference. Susan is easy to understand and makes the material very comprehendible.
By Alex Rammlmair
I have a whole library of books on motivation, persuasion, design thinking and gamification at home. In fact, it's my job.
So I did not expect to learn lots from this course - and was pleasantly surprised that there were quite a number of ideas, examples and analogies that I can make good use from.
The pacing of the course is well done and the mix of lessons, examples and quizzes is just right.
Beginners to the subject will learn a lot, while seasoned practitioners will still profit from this course.
Recommended!
Quality Score
Overall Score : 90 / 100









