Instructor Susan Weinschenk

Susan Weinschenk

Web Developer, Designer, and Teacher

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and "launched". When not teaching, speaking, writing, or blogging, I perform

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Most Recent Review

Creating a conceptual model of your users is a very important phase in user analysis. Though I had read about conceptual models earlier, the faculty's ability to explain the conceptual model in a simple way with practical examples made me understand it in a better way. Thanks, Susan!
- Review by Arun J M

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Susan Weinschenk's Courses on Udemy.com

  • User Experience (UX) Design For Engagement(2017)

  • 4.9 (50 Reviews)

    • icon Provider: Udemy
    • Time: 1h

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  • Lean UX: Faster, Better UX (User Experience) Design(2022)

  • 3.8 (12 Reviews)

    • icon Provider: Udemy
    • Time: 1h

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  • User Experience (UX) Detailed Interaction Design(2017)

  • 4.0 (7 Reviews)

    • icon Provider: Udemy
    • Time: 2.5h

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  • User Experience (UX) Conceptual Model Design(2015)

  • 4.3 (16 Reviews)

    • icon Provider: Udemy
    • Time: 1.5h

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