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Textual Elements of Design: Fonts, Typography, and Spacing

Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you'll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you'll develop a portfolio of work"including a memo, a slide deck, and a presentation"to showcase

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Created by: Lori Poole

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Course Description

Graphic design is telling a story by using both images and text. With that definition in mind, this course will focus on the textual elements of graphic design. From the history of typography, the difference between type, fonts and text as well as exposure to typography spacing, students will learn the value of selecting the best kind of type and combinations of fonts to get their message across in a visually pleasing manner.

Time: 7h

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Lori Poole

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Instructor Lori Poole earned a bachelor's degree in public relations and journalism from Auburn University where she also obtained a master's degree with a focus on organizational communication. While working full-time in the corporate arena, she earned another bachelor's degree in art studio with concentrations in graphic design and photography. In addition to the educational arena, Poole has experience with editorial, corporate, and non-profit communication. She started her career in the journalism field at Southern Living magazine, developing numerous monthly publications and other editorial assignments, in addition to website development. She has also worked as a writer and designer in the non-profit sector. Poole also worked as a creative manager, overseeing a team of writers and designers develop and complete company-wide projects and advertising campaigns for a large regional financial institution.