Basic Elements of Design: Design Principles and Design Software

In this hands-on specialization, you will explore basic graphic design elements, color theory, images, publication design and techniques for creating effective layouts. You will also learn about typography, the creative process, the importance of brainstorming, and how to discuss and critique design in a professional setting. Page layout software and online sites will be used to incorporate and manipulate text, color, photographs and images.If you are curious about the design process, work on a team with designers and need to speak some of their language, or want to empower the creatives on yo

( 10 Reviews )

Created by: Lori Poole

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Overall Score : 90 / 100

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Course Description

Designing for an organization, while requiring technical skill, is not just about knowing how to use a pagination program such as InDesign or manipulate photos using Photoshop. A designer is a visual storyteller, a person who pairs words with images and typography to best convey information to an audience. Good design evokes emotion and presents the news of the day with clarity and the proper tone. A business card, brochure, or website that has good design provides content that is more inviting, more easily comprehensible and is faster to process. Design isn't about "making it look pretty," it's also about content, layout and audience analysis.

Time: 6h

Instructor Details

Lori Poole

4.5 Rating
10 Reviews

Instructor Lori Poole earned a bachelor's degree in public relations and journalism from Auburn University where she also obtained a master's degree with a focus on organizational communication. While working full-time in the corporate arena, she earned another bachelor's degree in art studio with concentrations in graphic design and photography. In addition to the educational arena, Poole has experience with editorial, corporate, and non-profit communication. She started her career in the journalism field at Southern Living magazine, developing numerous monthly publications and other editorial assignments, in addition to website development. She has also worked as a writer and designer in the non-profit sector. Poole also worked as a creative manager, overseeing a team of writers and designers develop and complete company-wide projects and advertising campaigns for a large regional financial institution.