Brand New Brand

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.The goal of this specialization is to equip learners with a set o

( 159 Reviews )

Created by: Michael Worthington

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Overall Score : 98 / 100

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Course Description

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

Time: 13h

Instructor Details

Michael Worthington

4.9 Rating
159 Reviews

Michael Worthington is the founding partner of Counterspace (Los Angeles), a graphic design studio specializing in editorial and identity work for cultural clients. His recent book designs include A New Sculpturalism, Made in L.A. 2012, and More Real, as well as catalogues for Mark Bradford, William Leavitt, Amanda Ross-Ho, Meleko Mokgosi, Alice Konitz and Samara Golden. His work has been published widely and exhibited in Belgium, Italy, England, the Czech Republic, El Salvador, Japan, France, China and the US, and he has lectured in Korea, Belgium, Holland, Australia, England, France, Mexico and across America. He has been a judge for the California Design Biennial, Output, the AIGA and the ADC and curated the design show "Two Lines Align" at REDCAT. His writing has been published in Eye, Print, Slanted, and Threaded magazines, and various design books, most recently Earthquakes, Mudslides, Fires and Riots: California and Graphic Design 1936-86. He has taught at the California Institute of the Arts since 1995.

Reviews

4.9

159 total reviews

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By Ahmed M K A T on 15-Jan-19

By Ahmed M A on 30-Oct-18

hi guys , i recommend this course to everyone he want to discover his ability in graphic designthere is a lot of challenge,practice and more fun in this course, that help you to know more than your expect about visual thinking when you see your brand in finally, you will feel be more confidence about yourself

By Roberto M A on 11-Dec-18

This is an excellent course for those who want to understand the process of create a "Brand" from scratch. And the perfect practical application of all the elements learned from the previous courses of the Graphic Design Specialization. Very useful, very practical. I learned a lot! Thank you!

By Laura Z on 17-May-17

I like the way it is presented, videos and text that leads you to develop a comprehensive brand guide that we can have as an example for our future job. I like the fact that I can see the process of all the rest of the course members. I would like though a bit more feedback from a menthor.. I was stuck with one section and I could have used some help.

By Gunjan on 28-Sep-16

The course was well laid out, had us tread old ground in a great way (especially with those of us who are already int he field or took the earlier courses in the graphic design specialization) by forcing us to look at the basics as we solved design problems. While it's great that people review (and are even left tips and hints on how to leave a helpful review) I do wish there was some sort of word limit (even a minimal one) for them because oftentimes getting a review like 'Great', or 'Nice' while heartening don't actually help the student learn about what the person liked about their design or what failed.

By Afifa A on 2-Dec-18

Really enjoyed this course, and got to know many things about graphic designing.

By Jessica W on 10-Dec-18

Such a fun course! I really learned a lot , gained new skills and was able to adapt some older skills that I had forgotten I had! Simply brilliant course and offers such a range of opportunities! Amen!!

By MHD A R on 11-Dec-18