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Print and Digital Elements of Design: Branding and User Experience

In this hands-on specialization, you will explore basic graphic design elements, color theory, images, publication design and techniques for creating effective layouts. You will also learn about typography, the creative process, the importance of brainstorming, and how to discuss and critique design in a professional setting. Page layout software and online sites will be used to incorporate and manipulate text, color, photographs and images.If you are curious about the design process, work on a team with designers and need to speak some of their language, or want to empower the creatives on yo

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Created by: Lori Poole

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Course Description

Graphic design projects can be delivered in either a printed format or a digital format, or both. This course will look at how to work with creative professionals to get the ideal usage out of a design to use in print medium such as logos, brochures and larger printed projects that will also carry over as seamlessly as possible into the digital realm of websites and social media. We will also cover the user experience and how to keep the end result in mind when working on creative endeavors.

Time: 7h

Instructor Details

Lori Poole

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Instructor Lori Poole earned a bachelor's degree in public relations and journalism from Auburn University where she also obtained a master's degree with a focus on organizational communication. While working full-time in the corporate arena, she earned another bachelor's degree in art studio with concentrations in graphic design and photography. In addition to the educational arena, Poole has experience with editorial, corporate, and non-profit communication. She started her career in the journalism field at Southern Living magazine, developing numerous monthly publications and other editorial assignments, in addition to website development. She has also worked as a writer and designer in the non-profit sector. Poole also worked as a creative manager, overseeing a team of writers and designers develop and complete company-wide projects and advertising campaigns for a large regional financial institution.