A User Experience Approach to ROI + Brainstorming (Udemy.com)

Hands-on Techniques for brainstorming and collaboration to infuse your organization with design-thinking

( 3 Reviews )

Created by: Frank Garofalo

Produced in 2021

What you will learn

A numerical way to represent the value generated by a brainstorming session.
Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 80 / 100

Course Description

This course will explore hands-on techniques for quantifying time spent on brainstorming, and identifying a common baseline for a new project or product. Participant-focused, new approaches to brainstorming to increase return-on-investment (ROI). These methods work best in a group setting, for small teams.
The course will include:

A numerical way to represent the value generated by a brainstorming session.
Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.

I hope you take advantage of the activities provided in the course, as well as all the lecture videos. Each section of the course will start with a section introduction video and a section conclusion video. The first section of the course is offered, through Udemy, as a free preview of the course. Section two of the course will start to dive into the core content of the course.
Created by Frank Garofalo, Principal Consultant of Garofalo UX.Who this course is for:

An Entrepreneur working on creating a new product.
An Entrepreneur working on updating an existing product.
Any employee working on creating a new product.
Any employee working on updating an existing product.

Time: 43m

Instructor Details

Frank Garofalo

4.0 Rating
3 Reviews

My name is Frank, and I'm a San Diego-based User Experience Strategist, Creative Problem-Solver, and owner of Garofalo UX, helping Enterprise & StartUp Tech companies to create engaging and innovative experiences.
I have worked in the web and interactive industry since 1999, and I have a Masters of Science degree from Purdue University in Computer Graphics Technology, for conducting an ethnographic (usability) research study for multi-user collaboration multi-touch devices.
Key UX consulting clients have included: Microsoft, Indeed, Esri, several small businesses, and many tech startup companies. Over the years, through my employment background, I have been involved with design and user experience efforts on projects for Fortune 100 companies, US Federal agencies, and with budgets of over $12 million. Prior to going the entrepreneurial route, I managed a 35+ person department of User Experience Architects, User Interface Designers, Icon Designers, and Usability Research experts, at a billion-dollar software company. Related to lean / agile methodologies, I am a Certified Scrum Master (CSM) and Certified Scrum Product Owner (CSPO).
I enjoy seeking a balance between what functionally works well and what is aesthetically inspirational, while identifying, for the primary target audience, the key information they need to have a useful, usable, and delightful experience.
From my 19 years in the industry, I have experience with: Brainstorm Facilitation, UX Strate

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Reviews

4.0

3 total reviews

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Write a Review

By Dorina Mordkovich

I wasn't quite sure what to expect from this course because its description was trying to fuse so many different concepts together, but once it got down into the weeds it made a lot of sense. I learned several new approaches to brainstorming that I would love to see our marketing department utilize at the start of our projects. It's worth mentioning that I work in a not for profit industry and while I worried I wouldn't be able to apply what I learned to my own work, my fears turned out to be unfounded. Frank is an experienced professional and was easy to follow in the videos. He also provided prompt feedback for the exercises.

By Josh Shannonhouse

I've learned great techniques I can use in my job to better brainstorming of UX for our products.

By Fernando Lins

I expected a lot more about ROI. Examples, how to calculate it, cases of success and failure and so on. I guess that the title is quite misleading in that sense. I was not able to download any of the PDF files on the assignments, either.