A User Experience Approach to Idea Generation and Evaluation (Udemy.com)

Hands-on Techniques for brainstorming and collaboration to infuse your organization with design-thinking

( 2 Reviews )

Created by: Frank Garofalo

Produced in 2021

What you will learn

Identifying and forming consensus on key target audiences.
Specifying key objectives to measure and gauge for success.
Generating ideas to prioritizing capabilities for new solutions and the related benefits.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 100 / 100

Course Description

This course will explore hands-on techniques for generating and evaluating ideas, including methods that work for both individuals and small teams.
The course will include:

Identifying and forming consensus on key target audiences;
Generating ideas to prioritizing capabilities for new solutions and the related benefits; and,
Specifying key objectives to measure and gauge for success.

I hope you take advantage of the activities provided in the course, as well as all the lecture videos. Each section of the course will start with a section introduction video and a section conclusion video. The first section of the course is offered, through Udemy, as a free preview of the course. Section two of the course will start to dive into the core content of the course.
Created by Frank Garofalo, Principal Consultant of Garofalo UXWho this course is for:

An Entrepreneur working on creating a new product.
An Entrepreneur working on updating an existing product.
Any employee working on creating a new product.
Any employee working on updating an existing product.

Time: 1.5h

Instructor Details

Frank Garofalo

5.0 Rating
2 Reviews

My name is Frank, and I'm a San Diego-based User Experience Strategist, Creative Problem-Solver, and owner of Garofalo UX, helping Enterprise & StartUp Tech companies to create engaging and innovative experiences.
I have worked in the web and interactive industry since 1999, and I have a Masters of Science degree from Purdue University in Computer Graphics Technology, for conducting an ethnographic (usability) research study for multi-user collaboration multi-touch devices.
Key UX consulting clients have included: Microsoft, Indeed, Esri, several small businesses, and many tech startup companies. Over the years, through my employment background, I have been involved with design and user experience efforts on projects for Fortune 100 companies, US Federal agencies, and with budgets of over $12 million. Prior to going the entrepreneurial route, I managed a 35+ person department of User Experience Architects, User Interface Designers, Icon Designers, and Usability Research experts, at a billion-dollar software company. Related to lean / agile methodologies, I am a Certified Scrum Master (CSM) and Certified Scrum Product Owner (CSPO).
I enjoy seeking a balance between what functionally works well and what is aesthetically inspirational, while identifying, for the primary target audience, the key information they need to have a useful, usable, and delightful experience.
From my 19 years in the industry, I have experience with: Brainstorm Facilitation, UX Strate