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Account Management for Beginners (Udemy.com)

Practice Partner Relationship Management and Communication Strategies with Real World Scenarios

4.6
12,560 reviews

Created by: Catherine Gao

Last updated August 2019

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What you will learn

  • Confidently manage partner-facing communications
  • Build and grow strategic partnerships for your business
  • Choose effective language to use in difficult conversations
  • Maintain healthy relationships with partners through large and small bumps in the road

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.6 out of 5higher than 74% of them
  • Reviews12,560#60 of 1,211 by number of reviews
  • Length1 hourshorter than 88% of them
  • Last updatedAugust 2019earlier than 91% of them

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Course Description

Enroll today and practice real-world strategies to build and grow strong relationships with your partners. Using practical examples and case studies, learn to overcome common challenges in Account Management, while maintaining loyalty with partners of all shapes and sizes. This course is for beginners and those who are new to Account Management or thinking about becoming an Account Manager.

Build Partner Management skills to meet mutual goals, establish trust and overcome obstacles with this in-depth course.

  • Set individual and mutual goals to guide relationship development

  • Define boundaries and set clear expectations with partners

  • Explore strategies to expand the value of your partnership

  • Build partner delight and loyalty

  • Choose effective language to use in difficult conversations

  • Maintain healthy relationships with partners through ups and downs


Explore strategies and tools for each phase of your partnership.

Many companies today hire employees to manage high profile customers or partners. Often called Account Managers, the primary goals of these team members are to support satisfaction and loyalty with key partners, work toward shared objectives and, ultimately, grow or expand the partnerships to benefit their business.

This is a basic course for aspiring or new Account Managers to learn the foundational skills needed to manage external partners. We will NOT be covering advanced tactics or strategies.

We’ll begin by exploring the best ways to start your partnerships off on the right foot, including establishing clear goals, as well as boundaries, to guide your relationships. We’ll then move into the best ways to build your partnerships through different forms of interaction, including suggestions for language to use in each of these interactions. Last, we’ll walk through a few examples of conflict you’ll likely face with partners. Each scenario includes a case study, giving you an opportunity to apply your new skills to a real-world example.

By the end of this course, you’ll be able to confidently maintain healthy relationships with partners throughout the lifecycle of your partnership. Join us today!
Read More Beginner Beginner Level product length iconTime: 1h

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Instructor Details

Catherine Gao

Catherine currently works on the instructor team at Udemy. She helps instructors create and launch their courses. Previously, she was a Partnership Manager at another education technology company, helping university partners create online courses. 

Catherine's love for education started when she first began teaching piano in her hometown in Indiana. She brought that passion with her to college where she worked at a social enterprise dedicated to connecting donors to grassroots education projects and student scholarships around the world. After graduating from the Wharton School at the University of Pennsylvania with a BS in Economics, she worked at a consulting firm, helping companies across all industries with their marketing and brand strategy.

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Reviews

4.6

12,560 ratings on Udemy

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Write a review

By Nor Shodiq Fuad on 9/3/2026

pertama kali untuk kursus dg video ini, jadi belum terbiasa sekali. apalagi dg penyampaiannya menggunakan bahasa inggris. untung nya subtitle cukup membantu memahami materi dr kursus ini

By Lisa Jane Fry on 7/7/2026

Setting the goals with the customer is key and aligning,reviewing, agreeing on a regular basis. What specifically do they want from the deal and agreeing what good looks like so that we have a clear measure. I really enjoyed this course, very easy to follow but some really key messages reminding me of the basics.

By Vuppu Sunanda on 6/5/2026

The training was well-structured, informative, and engaging. The content was presented clearly, making it easy to understand the concepts and their practical applications. The trainer demonstrated strong subject knowledge and encouraged participation throughout the sessions. The hands-on examples and real-world scenarios helped reinforce the learning. Overall, the training enhanced my knowledge and provided valuable insights that I can apply in my current role. Thank you for organizing this valuable learning opportunity

By Nelisa Mqhedlana on 3/23/2026

It was helpful in getting a basic understanding into what to expect in Account Management and whether it's a career path that would suite me. A significant amount of information is provided as an entry into their subject, though obviously further study is necessary - though it feels like account management in general is mostly a learn-on-the-job type of position.

By David Thatcher on 3/1/2026

I wanted to learn more about what is required for partner/account management. I was exploring this within the company.

By Vishal Kamal Mewara on 2/18/2026

The topics covered in this course for partnership relationships, pitfalls, and how to manage them are well suited to understanding the basics.

By Shenna Mae Reyes on 12/28/2025

The lesson is very straightforward, and I really love it. The course is short, but all the details are on-point.

By Maria Angelita Osia-Marana on 12/9/2025

Thank you for the valuable insights. As someone taking a course like this for the first time, it was surely informative and practical.

By LUIS ADRIAN BRIONES on 12/1/2025

I love the way the case studies are set with reach work scenarios and allow you to interact with the material as well as give reasons to why it is right or wrong.

By Ni Komang Tari Padmawati on 11/12/2025

I understand clearer on how to communicate with partner as a new account manager.

By Kalu Ndukwe on 12/27/2020

it is engaging

By Joseph Olaoye on 12/27/2020

cool

Showing 12 of 315 reviews

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Overall Score : 92 / 100

Account Management for Beginners
Visit course on Udemy Write a review
  • Video Duration: icon 1h
  • Price: See price on Udemy
  • Provider: icon Udemy
  • Updated: icon August 2019
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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