Account Management for Beginners (Udemy.com)

Practice Partner Relationship Management and Communication Strategies with Real World Scenarios

( 305 Reviews )

Created by: Catherine Gao

Produced in 2019

What you will learn

Confidently manage partner-facing communications
Build and grow strategic partnerships for your business
Choose effective language to use in difficult conversations
Maintain healthy relationships with partners through large and small bumps in the road

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 88 / 100

Course Description

Enroll today andpractice real-world strategies to build and grow strong relationships with your partners. Using practical examples and case studies, learn to overcome common challenges in Account Management, while maintaining loyalty with partners of all shapes and sizes. This course is for beginners and those who are new to Account Management or thinking about becoming an Account Manager.
Build Partner Management skills to meet mutual goals, establish trust and overcome obstacles with this in-depth course.
Set individual and mutual goals to guide relationship developmentDefine boundaries and set clear expectations with partnersExplore strategies to expand the value of your partnershipBuild partner delight and loyaltyChoose effective language to use in difficult conversationsMaintain healthy relationships with partners through ups and downsExplore strategies and tools for each phase of your partnership.
Many companies today hire employees to manage high profile customers or partners. Often called Account Managers, the primary goals of these team members are to support satisfaction and loyalty with key partners, work toward shared objectives and, ultimately, grow or expand the partnerships to benefit their business.
This is a basic course for aspiring or new Account Managers to learn the foundational skills needed to manage external partners. We will NOT be covering advanced tactics or strategies.
Well begin by exploring the best ways to start your partnerships off on the right foot, including establishing clear goals, as well as boundaries, to guide your relationships. Well then move into the best ways to build your partnerships through different forms of interaction, including suggestions for language to use in each of these interactions. Last, well walk through a few examples of conflict youll likely face with partners. Each scenario includes a case study, giving you an opportunity to apply your new skills to a real-world example.
By the end of this course, youll be able to confidently maintain healthy relationships with partners throughout the lifecycle of your partnership. Join us today!
Who this course is for:
Account or Partner ManagersAnyone interested in pursuing a career as an Account or Partner ManagerAnyone who is in an interpersonal role and needs to manage relationships with external stakeholders

Time: 1 hour on-demand videoh

Instructor Details

Catherine Gao

4.4 Rating
305 Reviews

Catherine currentlyworks on the instructor team at Udemy. She helps instructors create and launch their courses. Previously, she was a Partnership Manager at another education technology company, helping university partners create online courses.
Catherine's love for education started when she first began teaching piano in her hometown in Indiana. She brought that passion with her to college where she worked at a social enterprise dedicated to connecting donors to grassroots education projects and student scholarships around the world. After graduating from the Wharton School at the University of Pennsylvania with a BSin Economics, she worked at a consulting firm, helping companies across all industries with their marketing and brand strategy.

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Reviews

4.4

305 total reviews

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By Kalu Ndukwe on 12/27/2020

it is engaging

By Joseph Olaoye on 12/27/2020

cool

By Osadolor Peace on 12/27/2020

ABSOLUTELY

By Roy Ibadin on 12/27/2020

Very informative

By Olasunkanmi Emmanuel on 12/20/2020

a very good match

By Suppakrit Isarapanich on 12/20/2020

It's good knowledge for me.

By Paula Cook on 12/20/2020

I like the part about starting the partnership off on the right foot.

By Lisa Inasu on 12/20/2020

It was good to understand the strategies and are practiced unknowingly

By Anna van Niekerk on 12/20/2020

Have managed to put things in a little more perspective - defining things that I'm currently doing but in a measurable way.

By Anthony Nzouke on 12/6/2020

Great insights so far.

By Maria Isabel Alarcon-Jacobs on 12/6/2020

Good info, simply presented and useful.

By Oluseyi Olubando on 12/6/2020

Yes, it was brilliant and insight course. It has helped me build tips and knowledge on how to set goal for myself, team, my organisation and more importantly aligning it with that of my partners.
I know have understanding on how to have a productive communication with my partners. As well having empathy which help me through sharing their pain points as well finding lasting solutions.
I have learned that building communications through check- ins, follow-ups can as wells as getting feedbacks will aid loyalty and trust.