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AI for Beginners - An Overview for Business Professionals (Udemy.com)

Learn the basics of AI in business, how AI works, and how to evaluate its suitability for your business

Created by: Richard Maxwell

Last updated May 2025

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What you will learn

  • Learn Generative AI technology basics in a business context
  • An understanding of common AI terms that business professionals should know
  • Learn the key AI technology concepts for Text, Speech, Image and Video based Gen AI
  • What questions to ask when evaluating AI solutions
  • Understand limitations of the technology

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.4 out of 5higher than 27% of them
  • Reviews283#829 of 1,211 by number of reviews
  • Length1.1 hoursshorter than 86% of them
  • Last updatedMay 2025earlier than 60% of them

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Course Description

Unlock the potential of AI in your business with our AI for Beginners course. Tailored for business professionals, this course helps anyone in business learn what they need to know about AI (including Generative AI), so that they can evaluate AI and have informed conversations about AI in their business. It is a AI technology "primer" that takes you through the technology of AI, but always in a business context. This course:


  • Gives you a Brief History of AI in Business - Understand the evolution of AI and its impact on business.

  • Teaches You Key Concepts and Terminology - Get familiar with essential AI concepts and jargon you’ll encounter.

  • Gives you an Understanding of Current AI Capabilities - Learn about the latest AI technologies and their practical applications in business.

  • Helps You To Evaluate AI Use Cases - Arm yourself with critical questions to determine if AI is right for your business needs.

Who This Course is For:

  • Business Professionals seeking a high-level overview of AI technology and use cases.

  • Professionals looking to integrate AI into their business strategies.

  • Anyone interested in understanding the core concepts and terminology of AI technologies.

What You Will Learn:


  • The History and Evolving State of AI: Trace the development of AI and its growing role in business.

  • Key Concepts and Terminology: Master the fundamental terms and ideas in AI.

  • AI Capabilities and Maturity: Discover current AI technologies, their readiness for business, practical use cases and limitations.

  • Effective Communication with Technical Teams: Learn the right questions to ask when discussing AI solutions with technical teams and partners.

  • Next Steps in Your AI Learning Journey: Helps you plan your next step in learning about AI

Course Structure:

This concise course is designed for flexibility, allowing you to explore specific topics based on your role and interests in business. Please note, this course does not dive deeply into specific AI tools or technologies. It is not a "ChatGPT in business" or "How to do deep learning" course, but a AI technology primer for business professionals.

Recent updates:

  • 6 quizzes added to aid learnings retention

Learn from Experts, not Professional Course Creators:

This AI course is designed to cut through the hype and scepticism surrounding artificial intelligence and Generative AI. Learn from experienced business leaders, consultants, and executives who have over 40 years of combined experience in digital transformation and technology. Our experts have worked with large blue-chip organisations, start-ups, and SMEs across the US, UK, Europe, and Oceania. Gain real-world knowledge to effectively leverage AI in your business.

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Instructor Details

Richard Maxwell

I’m Richard Maxwell, founder of AI Leaders Academy and a strategic adviser who helps businesses grasp the disruptive implications of artificial intelligence—and decide exactly what to do about it. Over the past 25 years, I’ve guided C‑suites and teams in global enterprises, FTSE100 businesses, and SMEs, to turn disruptive technologies into sustainable growth—training 140,000+ professionals along the way.


My background blends technology expertise with hands‑on strategy roles at Accenture Strategy, EY, and boutique consultancies. Clients value my ability to translate uncertainty into straightforward, action‑ready roadmaps that deliver results.


On Udemy, my courses distil this real‑world insight into step‑by‑step frameworks, case studies, and processes, enabling learners to move from theory to implementation fast. Whether you’re a business leader, professional, or budding entrepreneur, you’ll leave our courses with the confidence—and toolkit—to lead in an AI‑enabled world.

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Reviews

4.4

283 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Khalid Albasrani on 10/4/2026

Materials are well prepared. The instructor is professional, understands the structure of the subject, and explains it in easy language

By Jose Paul on 9/13/2026

good cource, concise, information dense, really concentrate for one hour and leave with a good primer to AI applications for business

By Chris Smith on 7/23/2026

Good content and easy to follow along for someone with little knowledge of AI

By Kevin Tabuada on 7/1/2026

It was short but great content, ideal for someone how doesn't know where to start in learning AI

By Justin Kim on 6/26/2026

It's always best to start with a short "overview" course and then take a longer "detailed" course in learning anything. This course gives the short overview of AI history > Key terms > Text > Image > Speech > Video > Evaluation.

By Sudhakar M on 5/13/2026

Video and Audio are not in sync causing some disturbance to see the screen throughout the course.

By Lori Windsor on 2/18/2026

Wasn't exactly what I was expecting, but good overall background.

By Jinheung Chen on 7/31/2024

A colleague just finished this course and recommended it to me, maybe because they could see I didn't understand some of the things they were talking about lol. I'm glad they did. It's helped me to get everything straight in my head and understand how things fit together. Now we can have some proper conversations about using AI together!

By Lisa Neill on 7/29/2024

This is just what I needed - pitched at an easy to understand level but covered a lot of ground. All of the resources look helpful too although I haven't yet looked through all of them.

By Alan Hoar on 7/25/2024

Fantastic overview. Lots of knowledge being shared which will help my confidence on this topic no end

Showing all 10 reviews on CourseDuck

Read all 283 reviews on Udemy

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Overall Score : 88 / 100