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UdemyData AnalysisPaid courseIntermediate levelCertificate

Business Analysis Fundamentals for Management Consultants (Udemy.com)

A practical guide for Business Analysts and Management Consultants with exercises in Excel

Created by: Asen Gyczew

Last updated July 2026

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What you will learn

  • Kill any discussion with solid data analysis
  • Do any business analysis 10x faster than your colleagues
  • Structure complex problems and solve them in Excel
  • Perform any business analysis in a very effective manner
  • Understand the main challenges in analyzing different aspects in sales, marketing and operations
  • Build business models for e-commerce, service companies and B2C services
  • You will get ready made examples of complex analyses from top-notch consulting companies
  • Learn top techniques and frameworks used in management consulting

How it compares

Against the other 371 rated Udemy courses in Data Analysis on CourseDuck:

  • Rating4.6 out of 5higher than 73% of them
  • Reviews850#152 of 372 by number of reviews
  • Length7.4 hourslonger than 65% of them
  • Last updatedJuly 2026more recently than 79% of them

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Course Description

What is the aim of this course?

This course will help you drastically improve your knowledge and skills in business analysis through a series of practical cases. It is designed for people who want to become business analysts or management consultants, work in management consulting, or do a lot of business analysis at their work. It is based on my 14 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement, and turn-arounds in the biggest companies from the FMCG, SMG, and B2B sectors that I worked for.  On the basis of what you will find in this course, I have trained over 100 business analysts and management consultants who are now Investment Directors, Senior Analysts, Directors in Consulting Companies, Board Members, etc. On top of that, my courses on Udemy have already been taken by more than 315 000 students.

I teach through cases, so most of the lectures will be case studies showing some business problems solved in Excel. I will also show you the main techniques used by Management Consultants to properly structure the business analysis. To most lectures, you will find attached  (in additional resources) the Excel shown in the Lecture, so as a part of this course, you will also get a library of ready-made analyses that can, with certain modifications, be applied by you in your work.   

Why have I decided to create this course? 

The companies I have worked with so far as a Board Member (I am usually, Chief Restructuring Officer, VP responsible for Strategy and Development) still have a huge problem with properly analyzing intermediate and advanced issues – they are usually preoccupied with current activities and have close to no time for analysis and strategic decisions. Moreover, they do not know how to approach many subjects from an analytical point of view to make sure that they are making the right decision. Therefore, quite often they hire consultants who, in turn, lack the practical knowledge and experience. This course is my small contribution to improving both consulting as well as operational and strategic analyses in FMC, SMCG, and B2B companies, including also online models like e-commerce, SaaS, and marketplaces.   

In what way will you benefit from this course?   

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you do the analyses, as well as the quality of the conclusions coming out of the available data in your company. There is little theory – mainly examples, a lot of tips from my own experience, as well as other notable examples worth mentioning. Our intention is that, thanks to the course, you will know:   

  1. How to structure business analysis so you get the right results fast?   

  2. How to analyze different aspects of sales, marketing, and operations?   

  3. How to draw conclusions from those analyses – both for current operations as well as strategic ones?   

  4. How to be efficient in your work as a business analyst or management consultant?     

  5. How to build Excel files and PowerPoint presentations so that it is understandable for you and your team, even after some time?   

You can also ask me any questions either through the discussion mode or by messaging me directly.   

How is the course organized?    The course is currently divided into the following sections:   

  • Introduction. We begin with a little intro into the course as well as some general info on the role of business analyst – what skills, education, and knowledge are required from you, and what are the available career paths for you   

  • How to create a top-notch business analysis in 8 steps. In this section, I will show you how to structure a business analysis so you get the results you want fast.   

  • Ceramic tiles market estimation - example of business analysis. In section 3, I will again show slowly 1 example of business analysis from the beginning to the end   

  • Improving the results of a cinema - example of business analysis - example of business analysis. In this section, I will again show slowly 1 example of business analysis from the beginning to the end   

  • Tools. In the second section, we briefly go through the main tools and concepts for business analysts. We devote some time to the most popular ones: Excel and PowerPoint   

  • Sales & Marketing. Analyzing the market, sales activities, and efficiency, and the potential for expansion are some of the most typical tasks set for business analysts. Here, I provide you with plenty of practical, real-life examples of problems and solutions   

  • Business modeling - example of analysis. On some occasions, you analyze the whole business to see what the logic behind it is. Here, we show how to do it for some of the business models   

  • Operations. Quite often, business performance depends on Operational Excellence. In this section, we will show you examples of analysis from logistics, production, production planning, and other supply chain issues.   

  • Cases for training analytical skills - Market Estimation. This section will help you train your analytical skills using the market estimation cases   

  • Cases for training analytical skills - Sales and Marketing. This section will help you train your  analytical skills using the sales and marketing cases   

  • Cases for training analytical skills - Strategy. This section will help you train your analytical skills using strategic cases   

  • Cases for training analytical skills - Operations. This section will help you train your analytical skills using operational cases   

We will be adding new sections in the coming months     

You will also be able to download many additional resources   

  1. Excel files with the analyses shown in the course   

  2. Presentation of slides shown in the course   

  3. Links to additional presentations and movies   

  4. Links to books worth reading

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Instructor Details

Asen Gyczew

Expert in performance improvement, scaling businesses, and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 500 million) and startups. I have trained in person over 100 consultants, business analysts, and managers who now are Investment Directors, CEO, Partners in PE and VC funds, Sales and Marketing Directors, Operational  Directors, COO, Directors in Consulting Companies, Supply Chain Directors, Board Members, etc.


Functional experience:
performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence, turn-arounds, PMO; 

 Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending, fashion, toys), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing), foodtech, marketplaces

Countries: Poland, Serbia, Russia, Ukraine 

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Reviews

4.6

850 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Jimmy on 1/16/2026

It provides a strong foundation in business analysis with practical tools and frameworks that are directly applicable to consulting. The course is clear, concise, and highly valuable for anyone looking to enhance their analytical skills in a business context.

By KUA ER SHIUN on 7/9/2025

Different perspectives from different industries on the business models were provided. It was a very practical lecture with Excel methods on calculation especially on the cost breakdowns and how to be more lenient on certain operations.

By Sara Panova on 6/12/2025

This course is great! I am learning so much from basic examples and the best part is it shapes the way you think. The instructor is clear and impactful.

By Vladimir Ryabtsev on 5/2/2024

My rating was based on having too much of Excel, which is probably worth extracting into a separate course, while keeping this course more about ideas used in business analysis. Also the instructor must be aware that in English it is grammatically incorrect to use "he" pronoun for inanimate objects, such as companies, products, etc.

By Kanga Roger on 12/22/2023

I'm talking about the structure of the courses. It's so clear to me, like crystal water. I'm excited to learn more about the course.

By Juan Nesaro on 1/6/2021

I liked the examples and the fact that you had all analysis shown in Excel. It is good idea to dowload the excels and play a little bit with them to fully grasp the subject

By Debbie Mews on 6/3/2020

Near the end, maybe was second section from the end - two of the units appeared to be repeats of a really earlier chapter. Otherwise good course.

By Sarath Kumaar on 6/13/2018

Its a very well structured course and the instructor does not waste time with unnecessary details. Good for anyone hoping to do a job in consulting.

By Nasir Omer on 3/2/2018

Still trying to see what the instructor is trying to do Still trying to see what the instructor is trying to do; still checking; tooearly to decide if i can give more than this rating Still trying to see what the instructor is trying to do

By Alexander Sulej on 1/13/2018

I liked this course, you can get some interesting insights. I think it was in the first or second chapter there were some funny calculation mistakes, but don't worry the quality of this course is good. All the explanations were understandable and relatable (for the most) and it's free, do it.

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Overall Score : 92 / 100