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Business Mind - Mastering Business Development (Udemy.com)

Master in Practice the Product, Sales and Marketing Perspective of Business Development

4.0
405 reviews

Created by: Sobair Barak

Last updated May 2021

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What you will learn

  • Business Development
  • Business Unit Development
  • Business Area Development
  • Growth Strategies
  • Product Development
  • Service Development
  • Portfolio Management
  • Sales
  • Selling
  • Marketing
  • Commercialization
  • Business Model Canvas
  • Practical Knowledge
  • Entrepreneurial Action

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.0 out of 5higher than 3% of them
  • Reviews405#716 of 1,211 by number of reviews
  • Length4.4 hourslonger than 66% of them
  • Last updatedMay 2021earlier than 85% of them

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Course Description

In this course you will learn how to master business development in practice. The contents are structured as follows:


  1. Explanation & definition of business development and the explanation of the tasks of the Business Development Manager.


  2. Product perspective of business development, including software & services.

    • Understand customer needs and convert them into solutions

    • Product features vs. customer satisfaction

    • Innovation management

    • Agile approaches to developing products, software and services

    • Product life cycle & S-curve model

    • Portfolio management

    • Customer psychology


  3. Sales perspective of business development

    • Basics of interpersonal selling

    • Customer journey

    • Sustainable customer relationships

    • Define and expand sales channels

    • Push vs. pull incentives

    • Cooperations & partnerships


  4. Marketing perspective of business development

    • Understand buyer behavior

    • Market segmentation

    • Marketing strategies

    • Expansion and internationalization strategies

    • Marketing and communication tools

    • Push vs. pull communication

    • Sales promotions


  5. Merging of the perspectives in the Business Model Canvas

    • Structuring of new and existing business models

    • Application of the growth levers of business development


Within the sections you will find a variety of exercises and practical examples to enable you to put what you have learned into practice.

The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my business areas, supplemented by knowledge that will be useful for you. The topics you will learn will help you to make an excellent entry into business development or to broaden your horizons in your current business development position.
Read More All Levels All Levels product length iconTime: 4.4h

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Instructor Details

Sobair Barak

(Deutsche Version befindet sich unten)


About me:

Welcome to my profile,


my name is Sobair Barak, from the background I studied Engineering & Management and further educated myself at Harvard Business School.

In my professional career I have been able to gain various experience in different management functions. This includes:


- Software & Service Management
- Product Management & Marketing
- B2B Sales & Business Development
- Quality Management & Engineering


I still work in a management position today and have received various professional awards during that time.


For me, it is particularly important to convey the most important practice-relevant content in my courses so that course participants not only acquire theoretical knowledge, but also skills that they can apply in practice.


I look forward to welcoming you to my courses!


Best regards,


Sobair Barak


___________________________

Deutsche Version:


Zu meiner Person:

Willkommen auf meinem Profil,


mein Name ist Sobair Barak, vom Background her bin ich Wirtschaftsingenieur und habe mich an der Harvard Business School weitergebildet.

Read More

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Reviews

4.0

405 ratings on Udemy

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By Subrata Adhikary on 7/10/2024

Not good as I expected, very dull and monotonous . I felt worthlessly I spent for the course honestly.. Sorry to write me feeling after doing the course.

By Arpad Sipos on 12/12/2023

This course was useful for me as a comprehensive basis, of elementary aspects and useful tools, which were presented. I would recommend this course as a base for further learning. Educational concept is well done, with recap sections at the end. I would appreciate downloadable pdf's of presented materials, although, you solve this anyway. All in all, if you are interested in understanding the aspects and tools of business development, this course will drive your focus and understanding in a clear and understandable way. Best, Arpad

By OPAREMI BLESSING A. on 11/1/2023

I could connect through my earpiece so the content is very relatable and rich especially relating with the bakery issue as sample been used.

By Jay Agarwal on 10/17/2023

Does give a introductory knowledge but content is too boring and not interactive.

By Azeezat Ajao on 6/12/2023

It was an awesome learning process and the the tutor delve into important aspects of business development, the product, sales and marketing perspective of business development.

By Amgad Reyad on 5/28/2023

Very Good and informative course but the presentation documents are missing so I had to write down of notes which wasted a lot of time. I wish if the presentation files were attached with the course.

By Mihail Patras on 12/19/2022

Very well structured seminar with straight to the subject slides and very useful information of this topic Thank you very much for this amazing work!

By Paul Prisaznuk on 10/27/2022

This course reinforced my own business development concepts and it demonstrated useful business development tools that will be shared with my entire staff.

By Sujal Patel on 8/8/2022

The course was very insightful. I learned a lot from this course which i am confident will be helpful for me in my future endeavours. Thankyou for this amazing course.

By Aleksandar Chalakov on 7/22/2021

The material has been conveyed in a simple and understandable way so that anyone could acknowledge the main principles behind the course. The lecturer is great, though the material is quite a lot, so I suggest you take it slow and 1 by 1 :)

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Overall Score : 80 / 100

Business Mind - Mastering Business Development
Visit course on Udemy Write a review
  • Video Duration: icon 4.4h
  • Price: $69.99
  • Provider: icon Udemy
  • Updated: icon May 2021
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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