ChatGPT for Marketing, Content, Social Media, and PR (Udemy.com)
Learn how to leverage ChatGPT to craft emails, press releases, social media descriptions, blog posts, and data analysis.
Created by: Alexander Peter Cwalinski
Last updated November 2024
Our take
Based on the ratings of 32,270 students, a sample of their written reviews and the syllabus, as the course stood in November 2024. No course pays to be reviewed.
A short, practical tour of using ChatGPT for the everyday jobs on a marketing desk: social captions, media pitches, email replies, blog drafts, and a quick pass at charting marketing data. Seven lectures, 67 minutes, no quizzes or assignments. It's aimed at marketing and PR people who already know their craft and want to see how a consultant actually prompts the tool, not at anyone hoping for a deep prompt engineering course.
Reviewers like how concrete it is. Alex Cwalinski works through real scenarios on screen, and reviewers point to the Playground settings lecture and the demo of passing output from one AI tool into another as the parts they found most useful. The complaints are just as consistent. The course was last updated in November 2024 and several lower-star reviews say it already feels dated; one notes the OpenAI Playground has changed a lot since, so some screens won't match. Another says the tools shown need paid subscriptions, and a two-star reviewer felt it was mostly watching someone chat with ChatGPT rather than being taught.
At just over an hour, it's a much smaller commitment than the multi-course digital marketing bundles and platform guides it sits beside in our social media marketing group. Treat it as a paid lunch-break primer rather than a curriculum. With a 4.5 rating from over 32,000 reviews it clearly lands for most people, but if you use ChatGPT daily already, the basics here will feel familiar.
Pros
- Real on-screen scenarios: social copy, media pitches, email replies, blog drafts, and a charts-and-PowerPoint demo
- A reviewer singles out the Playground settings lecture as insightful
- Shows passing output between AI tools, including a short Claude and Canva demo
- Just 67 minutes across seven lectures, so it fits in one sitting
Cons
- Last updated November 2024; a reviewer says the OpenAI Playground screens no longer match and others call it dated
- One reviewer says the tools demonstrated need paid subscriptions, so following along costs extra
- No quizzes or exercises; one two-star reviewer calls it just a demo of someone chatting with ChatGPT
Nicely given the overview about how to put prompts in Chat GPT to create more effective output. He also demonstrated how to club data from one AI tool to another AI tool.
Listed as intermediate, but the only requirement is ChatGPT access; it suits marketers new to prompting more than experienced users.
What you will learn
- ChatGPT Setup and Best Practices
- Social Media: Create, Edit, and Improve Social Media Descriptions & Copy.
- Media Pitches: Create Compelling Outreach Emails & Subject Lines. Write Press Releases.
- Email: Craft the Perfect Reply. ChatGPT for Email, Slack, and Teams.
- Blog Posts and Articles. Write Content from Scratch. Ideate & Discover New and Unique Topics.
- Data Analysis: Create Visuals/Graphs and Downloadable Powerpoint Files with ChatGPT 4
- Prompt Engineering: Develop Prompt Templates and Prompt Development Techniques.
Course content
7 sections · 7 lectures · 1.1 hours of video
- 1ChatGPT Setup and Best Practices 1 free preview1 lecture · 5 min
- 2Social Media 1 free preview1 lecture · 12 min
- 3Media & Email Pitches1 lecture · 9 min
- 4Email: Craft the Perfect Reply. ChatGPT for Email, Slack, and Teams.1 lecture · 12 min
- 5Create Content: Blog Posts and Articles.1 lecture · 11 min
- 6Marketing Data Analysis - ChatGPT 4 to Create Charts/Graphs & PowerPoints Files1 lecture · 8 min
- 7Quick AI Demo - Using Claude, Canva, & ChatGPT 1 free preview1 lecture · 10 min
Who it is for
The instructor says it suits
- Marketing and PR professionals interested in quick and practical ChatGPT uses.
- Writers, editors, and newsletter marketers looking to increase their productivity with AI.
What you need before you start
- Access to ChatGPT
How it compares
Against the other 205 rated Udemy courses in Artificial Intelligence on CourseDuck:
- Rating4.5 out of 5higher than 58% of them
- Reviews32,270#16 of 206 by number of reviews
- Length1.1 hoursshorter than 92% of them
- Last updatedNovember 2024earlier than 57% of them
Course Description
If you're a marketing professional looking to stay on top of the latest cutting-edge technology, then this course on ChatGPT is just what you need.
In this video course, you will learn how to create, edit, and improve social media descriptions and copy, craft the perfect reply for email, ideate and discover new and unique topics to write about and create compelling outreach emails and subject lines. Furthermore, you’ll become proficient in prompting ChatGPT for a variety of other applications.
This course will also teach you the specifics of the ChatGPT Playground settings and how to adjust them for your needs. You'll also understand prompt principles and best practices. You’ll be able to write blog posts and articles from scratch, as well as create compelling press releases.
The course will provide an in-depth look at ChatGPT from a marketing perspective. At the end of this video course, you will have the skills and knowledge to not only create and launch effective digital campaigns but also stay ahead of the competition by generating content at a faster rate and with more accuracy than ever before. You will also have the capability to refine existing digital campaigns and drive innovative strategies that draw targeted audiences.
Lastly, you will learn how to upload files into ChatGPT 4 to run an analysis of your marketing data.
Instructor Details
- 4.5 Rating
32,270 Reviews
Alexander Peter Cwalinski
Alex is marketing consultant and doctoral student in behavioral psychology.
He has worked with several marketing teams from Fortune 500 companies to smaller marketing agencies. His work has appeared on hundreds of websites, including Salesforce, Uber, Amazon, QuickBooks, and the front page of Reddit.
As an early adopter of ChatGPT he has saved countless hours on work projects.
He enjoys short walks on the beach, pour-over coffee, and lengthy naps.
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Reviews
By Mohit Keshri on 8/25/2026
Nicely given the overview about how to put prompts in Chat GPT to create more effective output. He also demonstrated how to club data from one AI tool to another AI tool.
By Devina Borooah on 8/5/2026
The course enhanced my understanding of how to use ChatGPT effectively to improve productivity, problem-solving, and decision-making.
By Farida Bahri on 7/13/2026
Overall, the course is good, but all the tools demonstrated require a paid subscription, which makes it difficult to follow along without additional costs.
By Saniya Mehra on 6/23/2026
very informative course. specially for the beginners who can use this info to earn some extra money online. by using the tools and tips.
By Sucheta Deb on 6/21/2026
It was not clear whether the instructor used free account or paid versions of the AI tools it would have been good if that also was made clear during the course
By C A Ujjwal Sharma on 6/12/2026
This is basic course, regarding prompting. Understood this lecture has been recorded in 2024. but these are basic functions, a regular user use in 2026.
By Daniela Radulovich on 6/4/2026
It was a very complete and interactive course that gave different scenarios to apply AI.
By Vishal Soham on 5/29/2026
I practical exposure is need of the hour, and this is what we are getting here.
By Vidal Ramirez on 4/21/2026
I enrolled in a ChatGPT for Marketing course expecting to simply learn how to write faster marketing copy
By Estefania Gallardo on 4/13/2026
Todo estuvo super interesante, me gusto mucho ya que uso mucho en mi vida cotidiana chat gpt y me ayudo bastante.
Quality Score
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Overall Score : 90 / 100






