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Newly Updated - Comprehensive Guide to LinkedIn (Udemy.com)

Learn how to use LinkedIn with me, a professional LinkedIn trainer and Digital Marketing practitioner

Created by: Alastair Banks

Last updated December 2022

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What you will learn

  • At the end of the course you will be able to create a LinkedIn profile that gives you the edge over others. You will know how to build your network quickly and effectively. You will be able to use quick tips and tricks that I've picked up in the last ten years of using this platform for generating opportunities and business for yourself.

How it compares

Against the other 1,107 rated Udemy courses in Personal Development on CourseDuck:

  • Rating4.6 out of 5higher than 54% of them
  • Reviews1,581#176 of 1,108 by number of reviews
  • Length1.3 hoursshorter than 78% of them
  • Last updatedDecember 2022earlier than 69% of them

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Course Description

This course has been recently updated for 2020/21. LinkedIn is the most powerful corporate social network for anyone in business or looking to forward their careers. Whether you're looking to generate leads, position yourself as a thought leader or simply improve your online CV, this course will help you immensely. 

The problem is that most people don't know how to use LinkedIn to their advantage. In this course I'll take it back to basics for you and show you exactly how to get the most from this amazing platform. 

A quick bit of history: I started using LinkedIn about ten years ago. It was one of the first social media sites I found a real affinity with. In the last 20 years I have built a business from just two people to twenty and head up the sales element of said business. I generate more leads and opportunities through LinkedIn than any other social network. 

I have spent the last five years training my clients face to face in how to use this incredibly powerful platform. I've taken that content and created this online course so you can be sure that the material has been tried and tested over a number of years. 

In this course I'll take you through my methods for ensuring your profile has the edge over your competitors. I'll teach you how to build your networks quickly and effectively. I'll teach you how to use the platform to generate opportunities for you or your business. 

This incredibly powerful social media platform is one of the most important B2B channels out there. I will help you get to know how best to use it in a fun, friendly and professional manner. 

I hope to see you on the course. All feedback is always welcome. 

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Instructor Details

Alastair Banks

I started my main business Optix Solutions, a digital marketing agency when I was just 19 out of a bedroom at Exeter University with a few course mates. Over the last 17 years that company has grown into one of the leading digital agencies in the South West, employing over 15 people and working with the likes of Exeter University, Stags Estate Agents, Ashfords Solicitors and the NHS. 

I have a passion for public speaking and have talked at events all over Europe. I have spoken on Exeter University's One Planet MBA as well as the prestigious MBA program at London Business School both on the topic of digital trends. 

I have a keen interest in Entrepreneurship and sit on the board of a number of other companies. I run my own YouTube channel giving advice and tips to budding entrepreneurs.

I live in Exeter with my wife Lizz, two children Oscar (2) and Alexa (3 months), my dog Freddie and cat Wilbur. I'm a fanatical skier and support West Ham as well as The mighty Exeter Chiefs. You can find me on almost every social media site so please look me up and engage, after all thats what social media is about right?

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Reviews

4.6

1,581 ratings on Udemy

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By Obinna Okere on 11/26/2024

I learnt new stuff while taking the course, even though the video was published long before i watched it. However, Alastair, could you assist with insights on how my profile can be easily found by recruiters outside my region (Africa, Nigeria in particular) as I hope to get a remote job/jobs. Thank you, Obinna

By Marydee Sklar on 2/25/2022

This course was a great match because I really didn't understand the scope of the LinkedIn platform and how to use it. This has given me the big picture as well as the depth of detail possible with LinkedIn. I have the confidence now to start to play with it, to get better at purposefully connecting to reach people who will benefit from my products and services. Thank you so much.

By Justin Mlinar on 2/9/2022

I've had a LinkedIn account for a while but was never really sure the best way to use it effectively. In the past I have only used it to connect with people I know or people I would like to connect with. This course is well structured with lots of good information, helpful tips, and is quick and easy to follow. I am now ready to start making some much needed improvements to my LinkedIn account.

By Manohar Grandhi on 11/15/2020

A nice course that gives all the concepts that need to be done relevant to Linked in.

By Ann Reid on 11/8/2020

Very clear and thorough.

By Nick Defreitas on 10/26/2020

Thank you for the guide to LinkedIn, perhaps good to mention in the beginning or in the blurb that you are a 'Premium user' and functionalities can differ in appearance.
Overall nice job and I wish you success!

By Barrett LaFrance on 10/9/2020

Pleasantly surprised that it was more than just an intro/walk-through of the UI. I appreciate you working in tidbits about WHY to use certain features over just listing them. Well done.

By Jerene Jose Cherian on 9/26/2020

It's good but could be better. Most of the stuff is demonstrated from the Sales perspective. Expected to explain deeper knowledge on LI.

By Paola Rossi on 9/1/2020

Si. Mi ha infastidito solo non poter fermare il corso per fissare le idee con qualche appunto, e verificare su linkedIn le diverse funzioni, nel momento in cui sarebbe stato utile a me. E' un limite della piattaforma, non del formatore.

By Anasylvia Torres on 8/26/2020

Great course with useful information.

By Flavio de Francesco on 8/25/2020

I liked the content, the dynamic of the presenter/presentation. Really good! But I was also expecting to dig deep into strategies to become well ranked on LinkedIn search engine. Thanks

By Anonymized User on 8/17/2020

The course is good for somebody getting started in Linkedin. Very Helpful.

Showing 12 of 152 reviews

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Overall Score : 92 / 100