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Creativity and Innovation in Business (Udemy.com)

Apply Design Thinking education to unlock your creativity and apply it to business and personal objectives.

Created by: Federico Garay

Last updated December 2023

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What you will learn

  • You will learn a complete creative process that anyone can apply.
  • You will learn many techniques to generate creative ideas for any industry or art.
  • You will train the skill most desired by large companies.
  • You will identify the myths and lies that block our creativity.
  • You will perform practical activities to practice the learned techniques.
  • You will train your creativity to operate at 100% in any situation where you need it.

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Course Description

Do you want to stand out in your job by presenting powerful ideas?

Do you want to come up with brilliant ideas for creating or innovating commercials products?

You need to come up with a completely novel advertising campaign?

If you're seeking to learn a solid creative process to apply to business, artistic, or any other goals, then THIS is the course for you.


My name is Federico Garay, I am Psychologist and Online Instructor, I’ve been successful in a non-traditional career that relies on my ability to imagine something that doesn't exist and make it real. My daily challenge is to do things differently.


This is the only course that will truly teach you how to be creative through a serious, scientific, and comprehensive process, so that you can train your creativity and apply it to concrete objectives through well-defined steps.


We've organized all our material into a process we call THE CREATIVE BUILDING, which consists of 5 floors (or steps) that, if you learn to master them, will give you a fail-proof method.

  1. Curiosity. In this section, you'll learn that the perfect trigger for creativity is a well-crafted question, but you need to know how to ask it.

  2. Environment. Your environment influences your mood and creativity. Learn how to prepare it properly in this section.

  3. Inspiration. You'll discover many techniques to find the initial spark that will ignite thousands of ideas.

  4. Spark. This section will provide you with super original and fun methods to generate the most creative ideas you can have.

  5. Execution. Here, you'll learn what you need to do to ensure your ideas don't die in the air and how to take action.


Don't miss the free lessons on this page to see how direct, practical, and fun this course is.


In an increasingly technologically automated world, creativity in the workplace is the only thing that can’t be outsourced or automated. More creatives will always be needed.


So, let’s hack your creative brain, because I'm going to teach you strategies I've learned from renowned contemporary creatives like Josh Linkner, Jim Kwik, and many other geniuses who are revolutionizing the world of creative thinking.


This is going to be a lot of fun and energizing. I'm thrilled to dive into this transformative adventure with you.


See you in lesson #1?

FEDE

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Instructor Details

Federico Garay

¿Por qué he llegado a más de 500.000 estudiantes pero mi calificación global no baja de 4.7 estrellas?

Primero, porque hago todo esto con mucho amor.

En segundo lugar, porque me lo tomo muy en serio, pero sin dejar de divertirme. Aunque tal vez también porque soy un apasionado por aprender y por compartir lo aprendido.

Soy como mis estudiantes: quiero ser mejor, cada día, un poquito.

Me he propuesto desarrollar cursos en Udemy (¡más de 50 ya!) para transmitir mi experiencia, conocer personas con ganas de ser mejores, y mejorar mi calidad de vida haciendo lo que me gusta. Más de 500.000 estudiantes se han unido a esta aventura.

Soy el fundador de Escuela Directa, una usina de contenido que promueve la educación ACCESIBLE para TODOS.

Hasta los 42 años, mi profesión formal era la Psicología (con más de 20 años de experiencia clínica y especializado en Drogadependencias).

Mi profesión me ha llevado a trabajar mucho en docencia y en especial con jóvenes.

También soy Licenciado en Artes Plásticas, y me paso horas dibujando cómics, programando, o tomando fotos. He cantado en coros, he bailado en murgas, he militado en política, me apasiona la buena cocina, viajar mucho, participar en mi comunidad y tener mis sentidos siempre abiertos.

Y ya que estamos, soy Especialista en Excel (MO-200) certificado por Microsoft.

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Reviews

4.5

203 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By WUENDY PAMELA PEDROZA on 8/11/2026

Me parece un buen curso, con información útil y fácil de entender. Se aprenden conceptos que puedo aplicar en mi trabajo

By EMMANUEL RAMIREZ on 7/22/2026

el profesor explica de forma didactica, lo que hace que el contenido sea entretenido y se pueda aprender

By Nomsa Hlatshwayo on 7/18/2026

Yes, it the best course for me as I am creative and I like to do things differently, I am known as an innovator in the company and others they start to call me the trailblazer. I don't like office work BUT I love to create easy ways for all in our space. Thank you so much Coach, this reflects easy with me, I love all that I am learning, and I trust it will take me to the point where I belong to, in fact this is my course. I would also love to have time for chat with you, you are best in this and I thank you again! I am not wasting time, all I learned today will be part of me.

By Tawheed1 Qasim on 5/17/2026

A very good course with clear and simple explanations that effectively illustrate the lectures

By Anonymized User on 2/26/2025

The course content was good but the background music was a little too loud. I can only hear in one ear and it was difficult to focus on the host talking

By Michael Boileau on 2/5/2025

The repetitive music is a distraction. The narrator's audio could be brought more forward, there is a reverb that doesn't work with the music in the background.

By Gustavo Arantes on 11/1/2024

The course is exciting. The environment section, I didn't like it because for me that works in a remote way, I think it's missing more tips about this type of environment.

By Renee Myers on 8/6/2024

I have been thinking about creative writing. This Course seems like a great start and may open the door to my mind.

By Natacha Trobbiani on 12/10/2023

Muy entretenido y didáctico . Me llevo muchos conocimientos. Muy recomendable

By Paloma on 12/9/2023

the best course about creativity and innovation! I love how the teacher explained all the content, I'm very satisfied with the course!

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Overall Score : 90 / 100