Data-Driven Decision Making & Cost-Benefit Analysis (CBA) (Udemy.com)

Welcome to the Data-Based Decision Making & Cost-Benefit Analysis (CBA) Program by MTF Institute

What You Will Learn

In this course, you will develop practical skills in:

Data-Based Decision Making

• How to collect, interpret, and use data effectively

• Turning raw data into insights

• Avoiding intuition-based pitfalls and cognitive biases

• Structuring decisions in a clear and rational way

Cost-Benefit Analysis (CBA)

• Evaluating initiatives, projects, and investments

• Quantifying costs, benefits, risks, and uncertainties

• Prioritizing projects using ROI, payback, and value frameworks

• Conducting CBAs for real business scenarios

Decision Frameworks & Tools

• SWOT, decision matrices, scenario planning

• KPI-driven decision making

• Analytics-based problem-solving

• Tools & technologies for data-driven evaluation

Psychology of Decision Making

• Understanding heuristics, biases, and mental shortcuts

• Emotional intelligence in leadership

• Decision making under pressure or uncertainty

• Behavioral economics in organisational contexts

Real Business Applications

You will apply these skills to:

• Innovation and R&D investments

• Digital transformation projects

• Product development decisions

• Operational and financial decisions

• KPI and dashboard evaluation

Why These Skills Matter (for Your Career & Business)

For companies

Reduce risk and uncertainty
Allocate resources more efficiently
Improve strategic planning
Identify new opportunities faster
Build resilient, data-driven cultures

For professionals

Become more valuable and competitive
Stand out as a data-informed decision maker
Improve career advancement potential
Build leadership and analytical credibility
Increase earning potential through high-demand skills

Today’s business leaders expect decisions supported by data, evidence, and structured analysis—not assumptions. This course gives you the skills to operate at that level.

Who This Course Is For

This program is ideal for:

• Managers & team leaders

• Analysts & business professionals

• Product managers, project managers

• Consultants & strategy professionals

• MBA or executive students

• Anyone who wants to make smarter decisions using data

No prior analytics experience is required—everything is explained clearly and practically.

Why This Course Stands Out

Unlike theoretical courses, this program blends:

Real-world case studies
Practical exercises
Data interpretation techniques
CBA templates & frameworks
Psychology + analytics integration

You don’t just learn what to do—you learn how to apply it in real business environments.

By the end of this course, you will be able to:

• Make decisions confidently using evidence

• Evaluate projects using CBA frameworks

• Reduce cognitive bias and decision blindspots

• Use analytics to support business recommendations

• Present decisions clearly and persuasively

• Improve your strategic and leadership capabilities

Join the course today

Mastering data-based decision making and CBA will transform the way you work, lead, and solve business problems.

Take the next step toward becoming a data-driven professional.

Course Author

Dr. Alex Amoroso, PhD
Lead UX & Product Researcher | Head of School (MTF)

Dr. Alex Amoroso is a Senior UX and Product Researcher with over 10 years of experience helping organisations turn research and data into better product decisions.

Her work sits at the intersection of research, product strategy, and decision-making. She has conducted large-scale studies with over 6,000 users across B2B and B2C environments, producing 30+ research reports that have directly informed product direction, user experience design, and innovation initiatives.

She has worked with organisations across Europe on data-driven products, analytics platforms, and IoT systems—partnering with cross-functional teams to translate complex insights into clear, actionable decisions.

Alongside her industry work, Dr. Amoroso teaches Advanced Research Design and Methodologies to doctoral students and serves as Head of the School of Business and Management at the Institute of Management, Technology and Finance.

She holds a PhD in Health Anthropology, with research focused on human behaviour, environmental stress, and quantitative data analysis. Her academic work has been published in multiple peer-reviewed journals.

In her courses, she combines:

• Academic rigour

• Real-world product case studies

• Practical frameworks you can apply immediately

Her focus is simple:
help professionals move from insights → decisions → impact.

Course provided by MTF Institute of Management, Technology and Finance

MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.

MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, Digital Transformation, Fin-tech, E-commerce, and the Internet of Things.

MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.

MTF Institute has a global presence across 216 countries and territories and has been chosen by more than 1 mln. students.

Exclusive: The Career Accelerator Edition

Why is this course unique?

By enrolling in this special edition, you unlock three strategic career advantages: