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Google Analytics 4 (GA4) for beginners (Udemy.com)

Get comfortable with Google Analytics 4 (GA4) & create the critical few reports you need with me!

Created by: Jeff Baker

Last updated December 2025

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What you will learn

  • Learn all the new critical metrics available and why they matter
  • Create reports that translate directly into action, boosting your ROI.
  • Learn where the most important elements live and how to manipulate them in meaningful ways.
  • Customized Reports: Craft customized reports that showcase the metrics crucial to your success.
  • Acquisition Channel Insights: Understand where your traffic is coming from and how it’s impacting commercial outcomes.
  • Audience Insights: Understand your audience’s behavior and preferences to fine-tune your strategies.
  • E-commerce Analytics: Dive into e-commerce metrics to optimize your online store’s performance.
  • Behavior Tracking: Understand how visitors are interacting with your website and evaluate how to optimize their experience.

How it compares

Against the other 112 rated Udemy courses in SEO on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews73#109 of 113 by number of reviews
  • Length2.4 hoursshorter than 71% of them
  • Last updatedDecember 2025more recently than 67% of them

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Course Description

Are you tired of sifting through endless theoretical jargon when all you want is real-world application of GA4? Look no further! My comprehensive pre-recorded course is designed exclusively for individuals like you who crave hands-on, actionable knowledge.


Why Choose This Google Analytics 4 Course?


  • Practical Application, Not Just Theory: Say goodbye to confusion and hello to clarity! This course is laser-focused on providing you with the practical skills needed to conquer Google Analytics 4. No more drowning in vague concepts – you’ll dive straight into creating impactful reports.

  • Learn by Doing: I believe in learning by doing. Throughout the course, you’ll be immersed in a dynamic learning experience where you’ll follow step-by-step instructions to create essential reports. You’ll witness the transformation of raw data into valuable insights right before your eyes.

  • Unlock Key Reports: Uncover the exact reports you need to track performance and make informed decisions. No more trial and error! We’ll guide you through the process of creating reports tailored to your business goals, giving you the tools to take control of your data.

  • Commercial Driven: No vanity metrics here! All reports and insights are driven through the lens of creating commercial value for your brand. You’ll learn how to evaluate performance in ways that will impact your bottom line.

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Instructor Details

Jeff Baker

Previous CMO of Brafton and SEO lead. Unlike many courses you will take, I’m not a course expert who learned SEO for the purpose of selling a course…I’m an SEO expert who created a course because I genuinely want you to skip 12 years worth of mistakes!


Published on Moz and Search Engine Land for original SEO research

Featured on Shane Barker, Neal Schaffer, and SEMrush training for Dean College.

Worked with over 500 clients over the course of a decade

CMO of Brafton, one of the world’s largest content marketing agencies

7x-ed organic traffic, turning our website into a lead generation machine


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Reviews

4.4

73 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Tereza Kovaříková on 1/15/2025

Great course for complete beginners, I appreciated the practical use cases that helped me set up some of my own reports. Thank you.

By Amund Thune Børresen on 8/2/2024

absolutely ok course. a bit much theory, wish there were more custom reports learning

By Roger Kay Allen, Ph.D. on 4/10/2024

The instructor is sharing useful information in a clear way. I'm learning a lot.

By George LeBlanc on 3/19/2024

Great course. He does a great job of not just walking us through the interface and what it means, he helps us see how these trends and indicators can be interpreted.

By Manuela Moreno on 2/29/2024

Clear explanation of complex topics and reports. Good starter course for GA4.

By D B on 1/13/2024

Very basic. Sloppy here and there. Screen is not always fully covered. The mouse (to point something) goes to wild. Button clicking outside the screen. Speaks clearly (English).

By Ryan D on 12/11/2023

This course was very helpful because it was hands on and instructive. I was easily able to follow along in my own GA4 profile and create reports that were being created in the training which will be helpful in performance evaluation for me. The instructor was insightful for what each metric represents and thoroughly reviewed some of the major changes between UA and GA4.

By June Ngina Kiio on 11/9/2023

It is very insightful as a beginner to understand what to look for in the new analytics.

By Kerry Campion de Santiago on 10/24/2023

Great course not just about how to access data but also some great advice into how to interpret it as well.

By Francis Ma on 10/7/2023

These videos are informative and impactful. And the bite-sized videos are perfect to do this at my own pace. That said, these are so engaging I've already watched 3 chapters in one session. Really well done and highly recommended for anyone struggling with the transition to Google Analytics 4.

Showing all 10 reviews on CourseDuck

Read all 73 reviews on Udemy

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Overall Score : 88 / 100