Green Jujitsu: Smart Employee Engagement for Sustainability (Udemy.com)

How to effectively engage employees in environmental sustainability and corporate social responsibility.

( 90 Reviews )

Created by: Gareth Kane

Produced in 2017

What you will learn

Engage people effectively in sustainability
How to identify which 'buttons to push' for each audience
How to engage with people emotionally as well as logically
How to engage the boardroom in Sustainability

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 86 / 100

Course Description

WithEnvironmentalSustainability moving swiftly up the corporate agenda, the biggest challenge in facing Sustainability practitionersis undoubtedly engaging employees. Without buy-in, the same decisions will be made as have always been made and the organisation will stick to business as usual.

Unfortunately most employee engagement fails miserably. This is because it is created by Sustainability professionals without any consideration of the interests of key audiences, and simply passes them by.

This course introduces the unique, battle-proven concept of Green Jujitsu. In the same way a jujitsu master adjusts their techniques to exploit the strengths of their opponent, in Green Jujitsu we find the overlap between the interests of our audience and Sustainability and start our engagement there.

During the course we will cover how to identify the existing culture in the organisation andhow to use that culture to engage colleaguesfrom the front-line to the boardroom. You will get a workbook to help you apply the thinking to your own organisation at each step, reinforcing the learning and compiling an action plan for you to take away and use.

If you are serious about making Sustainability happen in your organisation (or a client's) then you must take this course.
Who this course is for:
Sustainability practitionersSustainability consultantsSustainability students

Time: 1.5h

Instructor Details

Gareth Kane

4.3 Rating
90 Reviews

Gareth Kane has been helping business get the most of the sustainability agenda for the last 17 years. He has worked with a long list of blue chip clients including Black & Decker, the BBC, BAE Systems, Johnson Matthey, the NHS, East Coast Mainline and Sage plc. He is the author of five books including The Green Executive and Green Jujitsu: The Smart Way to Embed Sustainability in Your Organisation.

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Reviews

4.3

90 total reviews

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By Diana Y Messig on 11/15/2020

I am learning a lot and feel engaged. This will help me on my path to achieving a sustainability badge my firm offers.

By Mary Jane Hartmann on 11/15/2020

It was definitely a great match for me

By Arik Bhattacharyya on 11/15/2020

Amazing

By Jason Lippa on 11/15/2020

I sincerely appreciate the passion for sustainability the instructor of this course has. However, I suggest an improvement for this course could be to structure it less as lecture and more as informational summary of content methodology.

By Bora Sezer on 11/8/2020