Web Development
Data Science
Python
SQL
JavaScript
Artificial Intelligence
IT & Software
IT Certifications
Hacking
AWS
Arduino
DevOps
3D Modeling
Graphic Design
Photoshop
Drawing
Digital Painting
UX Design
Business
Data Analysis
Communication Skills
Project Management
Leadership & Management
Human Resources
Digital Marketing
Social Media Marketing
Marketing
SEO
Google Analytics
Branding
Excel
Office Productivity
SAP
PowerPoint
Microsoft Access
SharePoint
Finance & Accounting
Trading & Investing
Accounting
Bitcoin
Personal Finance
Video Editing & Animation
Photography
Adobe Premier Pro
Adobe Lightroom
Personal Development
Productivity
Career Development
Life Coaching
Health & Fitness
Meditation & Mindfulness
Yoga
Music
Music Production
Guitar
Piano
Singing
Language Learning
Teaching & Academics
Engineering
Math
LifestyleHow to Build Habit-Forming Products (Udemy.com)
Learn how to design experiences users love. Uncover the secrets of businesses able to keep users coming back.
Created by: Nir Eyal
Last updated February 2014
What you will learn
- Participants will learn the common design patterns of habit-forming products.
- Understand the stages of habit formation and how to optimize for user retention.
- In-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
- Practical steps for leading a design process to ensure your product is used regularly.
How it compares
Against the other 1,107 rated Udemy courses in Personal Development on CourseDuck:
- Rating4.6 out of 5higher than 54% of them
- Reviews2,543#128 of 1,108 by number of reviews
- Length2.1 hoursshorter than 56% of them
- Last updatedFebruary 2014earlier than 99% of them
Course Description
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?
Nir Eyal, author of "Hooked: A Guide to Building Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar.
In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.
Companies need to know how to harness the power of hooks to improve peoples' lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.
Udemy Discount
The discount is applied through our link. Open the course from here and Udemy's current promotional price is applied at checkout on most courses, no code to type.
Some courses are excluded from Udemy's promotions. If the price does not drop, clear your browser cookies and use the button again.
Instructor Details
- 4.6 Rating
2,543 Reviews
Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.
More Personal Development courses
10X SKILL UP Fast: Cut Your Learning Time in Half PLAYBOOK (2026)
5.0 (795 Reviews)
Provider: Udemy
Time: 7.2h
$59.99
Advanced Hand Mudras Course - Energy Healing Hand Positions (2026)
5.0 (153 Reviews)
- Provider: Udemy
- Time: 1.6h
$74.99
Modern Parenting: How to Raise Wonderful Kids (2026)
5.0 (111 Reviews)
- Provider: Udemy
- Time: 7.2h
$39.99
Receive Sacred Andean Codes, Your Munay Ki Wisdom Initiation (2026)
4.9 (4,897 Reviews)
- Provider: Udemy
- Time: 8.2h
$19.99
Energy Healing Hand Positions Mudra Course Certification (2026)
4.9 (1,508 Reviews)
- Provider: Udemy
- Time: 1h
$14.99
Reviews
By Nalin Semwal on 9/1/2026
I mainly watched this course, as I'm pursuing a Game Dev journey, so I want my Game to be good and addictive in a good way, so people would love to play it everyday like a habit. After completing this course it was helpful that now I know where to focus on when designing my game. Having more examples related to other products. Like when you explained the Hook model in the end with Pinterest i.e. a social media app. It would be good, if we get examples of some physical product, not just some app or digital product.
By Paul Grapsas on 3/17/2026
Overall, it was a very clear and engaging introduction to the fundamentals of the Hook Canvas model. Nir explains the concepts in a simple and accessible way, supported by practical examples that make the framework easy to understand and apply. I’m excited and looking forward to reading the book to dive even deeper into the ideas behind building habit-forming products.
By Sarmen Pirageneh on 11/21/2020
The guy who explained materials were speaking fluently and describing everything completely and the message of this course was clear.thank you for helping me learning new things it will help me in running my new business for sure.
By Muhamed Ceesay on 11/21/2020
The explanation so far is quite clear and makes me want to learn a lot more.
By Valeria Micolta on 11/21/2020
The explanation is really easy to understand and the fact that we can use our own companies or products to go along with the course makes the experience much better
By Manish Sinha on 10/26/2020
The course summarized the instructor's book "Hooked" very well and helps understand the model very well. However, it might be very useful to future learners if Nir or someone from his team can spend some time and update the course, as it seems to be last updated in 2013. That said, it is still very relevant and useful for any any aspiring or existing product manager.
By Alutta Ralawe on 10/19/2020
One of the best course for Product Designers who want to build habit-forming products.
By Sherman Hammons on 10/13/2020
The information is easy to digest and straight forward.
By Jemoh Maina on 10/12/2020
Superb!!
By Denise Batista on 10/11/2020
Useful and interesting class.
By Hernani Alves on 9/24/2020
Really interesting learning of Internal triggers. Actions are also more complex than I initially though. With Motivation and ability coming into play. This course in really interesting to dive into how we use technology. Why we value so much our phones and spend so much time on our apps.
By Agustin Acosta on 9/23/2020
The course teach you to create viral products
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 92 / 100
- Video Duration:
2.1h - Price: See price on Udemy
- Provider: Udemy
- Updated:
February 2014 - Level:
All Levels - Language:
English - Certificate:
Yes
30-day money-back guarantee on most paid courses
Udemy Coupon Price Tracker
