How to Build Habit-Forming Products (Udemy.com)

Learn how to design experiences users love. Uncover the secrets of businesses able to keep users coming back.

( 276 Reviews )

Created by: Nir Eyal

Produced in 2013

What you will learn

Participants will learn the common design patterns of habit-forming products.
Understand the stages of habit formation and how to optimize for user retention.
In-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
Practical steps for leading a design process to ensure your product is used regularly.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 90 / 100

Course Description

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal, author of "Hooked: A Guide to Building Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar. In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement. Companies need to know how to harness the power of hooks to improve peoples' lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world. Who this course is for:
This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.

Time: 2h

Instructor Details

Nir Eyal

4.5 Rating
276 Reviews

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nirs last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

Reviews

4.5

276 total reviews

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By Sarmen Pirageneh on 11/21/2020

The guy who explained materials were speaking fluently and describing everything completely and the message of this course was clear.thank you for helping me learning new things it will help me in running my new business for sure.

By Muhamed Ceesay on 11/21/2020

The explanation so far is quite clear and makes me want to learn a lot more.

By Valeria Micolta on 11/21/2020

The explanation is really easy to understand and the fact that we can use our own companies or products to go along with the course makes the experience much better

By Manish Sinha on 10/26/2020

The course summarized the instructor's book "Hooked" very well and helps understand the model very well. However, it might be very useful to future learners if Nir or someone from his team can spend some time and update the course, as it seems to be last updated in 2013. That said, it is still very relevant and useful for any any aspiring or existing product manager.

By Alutta Ralawe on 10/19/2020

One of the best course for Product Designers who want to build habit-forming products.

By Sherman Hammons on 10/13/2020

The information is easy to digest and straight forward.

By Jemoh Maina on 10/12/2020

Superb!!

By Denise Batista on 10/11/2020

Useful and interesting class.

By Hernani Alves on 9/24/2020

Really interesting learning of Internal triggers. Actions are also more complex than I initially though. With Motivation and ability coming into play. This course in really interesting to dive into how we use technology. Why we value so much our phones and spend so much time on our apps.

By Agustin Acosta on 9/23/2020