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How to Master SEO - Understand SEO Quickly and Easily (Udemy.com)

Part 1 - Understanding SEO

Created by: Ben Spak

Last updated July 2018

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What you will learn

  • Understand the ins and out of SEO, and the industry.
  • Understand how to implement SEO campaigns for yourself!
  • Enable you, with practice, to become an SEO freelancer or land your first in-house SEO job.
  • Know how to hire SEO professionals for your business without getting scammed.

How it compares

Against the other 112 rated Udemy courses in SEO on CourseDuck:

  • Rating4.5 out of 5higher than 68% of them
  • Reviews516#56 of 113 by number of reviews
  • Length1.5 hoursshorter than 86% of them
  • Last updatedJuly 2018earlier than 86% of them

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Quality Score

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Overall Score : 90 / 100

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Course Description

This course is still in development — and it’s going to be packed with more value than most $300+ SEO courses!


If you’re tired of overpriced, outdated SEO advice, you’re in the right place. In this course, we go way beyond the basics, with real industry insights, powerful templates, and proven strategies that actually work — all for a fraction of the price.


You’ll learn 100% white-hat SEO techniques designed to future-proof your websites and avoid penalties from future Google algorithm updates.

Unlike most Udemy courses, we don’t just talk about SEO — we show you how to plan and launch your own SEO campaign from scratch, step-by-step.


What makes this course different?


  • Real-world SEO planning, execution, and scaling (not just theory!)

  • Exclusive insights from industry experts and thought leaders

  • Access to tools, templates, and resources you can start using today

  • Bonus: A 20-minute private SEO Q&A Zoom call with me (limited-time offer!)

  • Risk-free with Udemy’s 30-day money-back guarantee


Plus, I’ll be active throughout the course — if you have questions, feedback, or suggestions, reach out to me anytime on X (Twitter) @benvspak!


If you’re serious about mastering SEO and setting yourself apart from the crowd, this is the course for you. Let’s build your SEO skills the right way.

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Instructor Details

Ben Spak

I am a dynamic product manager with over seven years of experience in full-stack development, specializing in leading agile teams to deliver digital solutions.


My technical experience spans modern frontend frameworks (React, Vue), backend technologies (Node/Express JS, PHP), databases (SQL, NoSQL/MongoDB), and DevOps/cloud configurations (Heroku, Azure, AWS). I excel in driving projects from concept to completion, ensuring technical excellence and strategic alignment with business goals.


♦ Worked with notable clients: Smucker, Wells Fargo, Karma Automotive, Daniels Manufacturing, Gallo Winery, Chili's, Colorado State University Global, and Wiley Publishing.

♦ Taught nearly 20,000 students the basics of SEO via How to Master SEO.

♦ Developed and deployed multiple successful Google Chrome extensions and high-transactional web applications.

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Reviews

4.5

516 ratings on Udemy

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By Renee McGlothlin on 10/22/2022

Good. This is very helpful. SEO has always seemed like rather a vague mystery to me - but this course is (finally) building the 'knowledge foundation' of I'd been missing. Thank you.

By Paolo Lopes on 5/31/2020

Good insight into the world of SEO for beginners, however, like most of the courses on Udemy, it seems out of date, some of the resources for example where Ben mentioned it is a free source, now it became paid, such as Ubber Suggest. Anyway, for a free course was good. I learnt quite a bit. Thanks Ben,

By Charles Williams on 3/30/2020

This was good general information taught by someone who spoke quite well and at a good pace. Good job. You are a good teacher and I hope you make more.

By Charmaine Lee on 11/29/2017

Highly recommended for anyone who wants to learn more about SEO and SEM. Well structured, clear, and easy to understand. Thank you for sharing Benjamin!

By Alex Penalva on 10/5/2017

Ben is great, he is providing a free course and is willing to cater it to our liking. Who does these things nowadays? Great course, I will say I prefer the method of teaching in section 1 because I feel it gives a more thorough break down of the topic, but I also understand that the new method can save you a ton of time. If you can somehow manage to provide the same amount of detail with the new method, by all means try it out. We trust you. :) lol

By Johnny R on 5/24/2017

Great that Ben has made this SEO course free, so kudos to him. I already practice SEO with several page 1 local search placements achieved, so using this course as a refresher. It is a good introduction to the subject but as Ben mentions it can take a lot of effort and time to attain mastership of the subject, so from that standpoint the title of the course is perhaps a bit overstated. It is a good springboard if you are new to the subject. and the author sounds very enthusiastic about his subject with good presentational skills. As Ben mentions SEO is a moving target because the Search Engines are frequently updating their algorithms and this course is around 2 years but nevertheless is still mostly valid, although to bring it up to date more emphasis would need to be given to content writing. I am a little perplexed though as to wether the course is now complete or not based on the last couple of videos which appears to show a few incomplete modules on the course plan. It is for this reason that I have deducted half a star because of the confusion. Other than that this is definately a course I would recommend for SEO newbs.

By Daniel JJ Bernardin on 4/23/2017

so far so good, however could have went over the inbound links a bit more due to moz tool bar now showing as many backlinks as sem rush did. 4 compared to 972 for my website

By Darlene Tesch on 12/14/2016

Superb intro info to SEO. Ben is very organized as well as conversational and friendly in his presentation. Though I'm green to SEO, I can follow/absorb this easily. I appreciate the resources & links I can apply to my own business afterwards. Be careful, Ben, to define new SEO terms you introduce--just occasional issue.

By Radik on 1/25/2016

After starting the course i found that this course is perfectly matching my taste and i get a clear picture of SEO as a whole with what it should be like.

By Evgeniy Komisarov on 11/23/2015

A lot of sections with good informative content. I think of one remark is changing format of quizies. They should be in the end of any section and consists only of practice examples not of theory. As much practice examples as better.

By Imad Iqbal

Simple and easy.To the point content.

By Cesar Palacios

Very interesting and helpful information. Thanks!

Showing 12 of 53 reviews