How to Read Financial Statements: Build Financial Literacy. (Udemy.com)

Read financial statements and speak the language of business without the drudgery of a traditional accounting course

Created by: David Johnson

Produced in 2021

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What you will learn

  • Explain how three financial statements (balance sheet, income statement, and statement of cash flows) are used, what the three financial statements measure, and why we need three statements.
  • Differentiate between income and cash flow
  • Explain what is the balance sheet equation and why the balance sheet equation is the foundational model for accrual accounting (also called double entry accounting)
  • Define what are assets, liabilities, and equity and how assets, liabilities, and equity relate
  • Explain how the statement of cash flows and income statement link into the balance sheet
  • Explain how accounts work like buckets
  • Locate a real companys annual report at their website and locate their financial statements within the annual report
  • Explain who are the six most important stakeholders of a corporation (employees, customers, government, vendors, lenders, investors)
  • Explain what are the give and take of a transaction,

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Quality Score

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Overall Score : 84 / 100

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Course Description

"The number one problem in today's generation and economy is the lack of financial literacy" - Alan Greenspan, Chairman of the U. S. Federal Reserve 1987 to 2006 If you are in business, you need to speak the language. No matter if youre in sales, marketing, manufacturing, purchasing, accounting, or finance, you need to speak the language of business. Perhaps you own a small business or are an entrepreneur starting a business or you need a better job and are thinking about going to business school or you provide legal and consulting services to businesses. Youll be more credible, make better decisions, and enjoy more success if you speak the language of business. The Importance of Financial Statements in Todays World The language of business is encapsulated in financial statements. Financial statements provide a scorecard for how a business is doing. Over a series of years, it provides a map of the businesss performance. Managers judge the success of their business with financial statements. Investors make intelligent investing decisions with financial statements. In addition, people in the business world are being held more accountable for their financial statement practices since Enron and WorldCom. They need to know what goes into financial statements. Learn to Read Financial Statements, Not Prepare Them. Just as you dont need to understand how to make a car in order to drive one, you dont have to understand bookkeeping to read financial statements. I've prepared a course that eliminates the bookkeeping drudgery and concentrates on the end product of accounting, how to read financial statements, not how to prepare them. Like climbing a spiral staircase, I will teach you how to read three real companys financial statements (Whole Foods, Sherwin Williams, and Facebook), starting with the simple and progressing to the complex, interspersing the statements with key accounting terms and concepts to help you build expertise. Sounds good? Here is exactly what we will cover: Read Financial Statements. What is a balance sheet, income statement and statement of cash flows and how each is different Quick Look: Read Financial Statements of Whole Foods. What are the major line items on Whole Foods balance sheet, income statement and statement of cash flows Where the numbers come from: Accrual Accounting Basics. What are some basic accounting concepts, why we cant measure profits with cash, and why we need a separate statement for income and cash flow Deep Dive: Read Financial Statements of Sherwin Williams. What each line item means on Sherwin Williams balance sheet, income statement and statement of cash flows Test What you have learned: Facebook Case Study. A 28-question quiz about Facebooks balance sheet, income statement and statement of cash flows with feedback What the Financial Statements Tell You Through Ratios. How to interpret a companys performance with four ratios: return on equity, profit margin, asset turnover, and financial leverage. How to compute these ratios for Sherwin Williams and dig into their annual report for insight. How to compare financial statements among four different industries (distribution, manufacturing, service, and financial service) The course contains 20 three-to-eight-minute-videos each followed by a multiple-choice quiz. A case is provided for Facebook. The course will take 100 minutes to view the videos and another 45 minutes to take the quizzes and do the Facebook case. Are you ready? Let's do this. Who this course is for:
Business students who want a big picture view of accounting by understanding the end product, financial statements, not how the end product is created through bookkeepingManagers who want to read and understand financial statements without learning bookkeepingInvestors who want to read and understand annual reports and 10KsNon-accounting/finance employees in companies who want to determine how their company is doing without taking an accounting courseAccounting/finance majors should not take the course

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Instructor Details

David Johnson

David Johnson, Ph.D., is a full-time faculty member at Northcentral University.
He has over 30 years teaching experience at the college level, with 25 years teaching accounting. Over the years he has grown frustrated with the way accounting is taught, which inspired him to obtain his Ph.D. in education from the University of Minnesota. He also has a masters degree in marketing/finance from the J. L. Kellogg Graduate School of Management, Northwestern University and a bachelors degree in accounting from the University of Illinois. He began his career in public accounting after passing the CPA exam.
His passion is instruction and how people learn. He has designed his Udemy course with principles learned from his Ph.D. studies, recognizing that most people want to be able to determine how a company is doing by reading financial statements. They don't want to become accountants first.

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Reviews

4.2

66 total reviews

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By Evon Yiwen Liu on 10/24/2020

Great explanation of statements walk-through and many quizzes along the way to test understanding. Would really appreciate it if more notes could be made available (eg. cheatsheet of definition of each line of descriptions on the statements) as well as the inclusion of evaluating a company based on the annual report (eg. which section of annual report should one look in to tally a particular section of a statement). Thank you for the course!

By Michelle Youngblood on 8/23/2020

This course is exactly what I need - short videos with frequent quizzes to help me determine how well I've absorbed materials. The slides have hepful illustrations/graphic organizers.

By Mariya Schroer on 8/22/2020

Great course! Everything explained in such a clear and logical way. All finally makes sense to me. Thanks a lot to the lecturer.

By Sunday Wang on 8/12/2020

yes it is a good match

By Amit Fischer on 8/6/2020

very simplified until now

By Serge Lee on 6/3/2020

It greatly illuminated what financial statements are all about. Could use a few more questions per each module.

By Mike Crouse on 5/27/2020

I have been pleasantly surprised by the course. I see great practical value in being able to read the 3 financial statements as well as dig deeper into the statements to understand the innerworkings and the relationships between numbers that tell how a company is doing. It was well worth the time, effort, and cost I paid

By TiRyan Jones on 5/26/2020

Excellent course. Everything was explained chronologically and progressively with quizzes to further build and cement understanding of the material. You can tell the instructor has been a professor for a very long time and understands how to structure a course for optimal information retention. I feel as if I have a much stronger grasp of corporate financial concepts.

By Cedric Smith on 5/15/2020

It was an eye opener, having things broken down in simpler terms.

By G Young on 5/11/2020

Great

By Aiden on 4/17/2020

Lecturer goes on explaining the modules but its hard for somebody who is not used to the models / flows and what it means to really gauge it. Have to stop. Write notes then research and then say YES i understand.

By Cory Fulchiron on 4/16/2020

Haven't got into it enough seems OK so far