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UdemyFinance & AccountingPaid courseBeginner levelCertificate

How to Read Financial Statements: Build Financial Literacy. (Udemy.com)

Read financial statements with confidence and use AI to analyze companies and financial ratios

Created by: David Johnson

Last updated August 2026

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What you will learn

  • Read and interpret Balance Sheets, Income Statements, and Statements of Cash Flows with confidence.
  • Understand how the three financial statements work together to tell the financial story of a business.
  • Distinguish between profit and cash flow and explain why both are important.
  • Understand the fundamentals of accrual accounting without learning bookkeeping.
  • Analyze real company financial statements from organizations such as Sherwin-Williams, Whole Foods, and Facebook (Meta).
  • Identify a company's strengths, weaknesses, opportunities, and potential risks from its financial statements.
  • Calculate and interpret key financial ratios including Return on Equity, Profit Margin, Asset Turnover, and Financial Leverage.
  • Use the DuPont Framework to understand what drives a company's financial performance.
  • Compare companies and industries using financial statements and financial ratios.

How it compares

Against the other 376 rated Udemy courses in Finance & Accounting on CourseDuck:

  • Rating4.6 out of 5higher than 68% of them
  • Reviews1,642#83 of 377 by number of reviews
  • Length2.5 hoursshorter than 72% of them
  • Last updatedAugust 2026more recently than 79% of them

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Course Description

This course contains the use of artificial intelligence.

NEW 2026 UPDATE

This course has been updated for the age of AI with an all-new section on using ChatGPT and other AI tools to analyze financial statements, interpret financial ratios, compare companies, avoid common AI mistakes, and build your own Personal Financial Analysis Assistant using downloadable prompts and workflows.

"The number one problem in today's generation and economy is the lack of financial literacy."

— Alan Greenspan, Former Chairman of the U.S. Federal Reserve

Financial statements are the language of business.

Whether you're an investor, manager, entrepreneur, consultant, business student, or simply someone who wants to become more financially literate, understanding financial statements is one of the most valuable skills you can develop.

Yet many people never learn because traditional accounting courses focus on bookkeeping, debits and credits, and journal entries instead of teaching students how to understand what financial statements are actually saying.

This course takes a different approach.

Rather than teaching you how to prepare financial statements, you'll learn how to read, interpret, and use them to evaluate real companies and make better business decisions.

Using actual financial statements from companies including Whole Foods, Sherwin-Williams, and Facebook (now Meta), you'll build your understanding step by step—from the fundamentals to more advanced financial analysis.

Instead of memorizing accounting rules, you'll learn how experienced managers, investors, lenders, and business professionals use financial statements to evaluate a company's financial health and performance.

What You'll Learn

You'll learn how to:

✓ Read and understand Balance Sheets, Income Statements, and Statements of Cash Flows

✓ Understand the fundamentals of accrual accounting and why profit differs from cash flow

✓ Analyze real companies using actual annual reports

✓ Apply the DuPont Return on Equity framework to understand what drives business performance through:

  • Profit Margin

  • Asset Turnover

  • Financial Leverage

✓ Understand what financial ratios reveal about profitability, efficiency, and financial strength

✓ Speak the language of business with greater confidence

NEW: Analyze Financial Statements with AI

Artificial intelligence has changed the way professionals analyze financial information.

AI can summarize annual reports, explain financial statements, calculate ratios, compare companies, and identify trends in seconds.

But AI is only as valuable as the questions you ask—and it can sometimes make convincing mistakes.

In this new section you'll learn how to:

✓ Upload annual reports into ChatGPT

✓ Ask better financial analysis questions

✓ Use AI to explain financial statements in plain English

✓ Analyze companies using the DuPont Return on Equity framework

✓ Compare competing companies using AI

✓ Recognize common AI mistakes including hallucinations, incorrect calculations, missing context, and overconfidence

✓ Build your own Personal Financial Analysis Assistant using a downloadable Prompt Pack and practical workflow

Throughout this section you'll learn one important principle:

AI is a powerful assistant—but it is not a substitute for financial literacy.

Understanding financial statements allows you to verify AI's conclusions, ask better questions, and make more informed business and investment decisions.

Why This Course Is Different

Many accounting courses teach you how to prepare financial statements.

This course teaches you how to understand them.

You'll learn from real companies—not textbook examples—and you'll develop practical skills you can immediately apply at work, in business school, or when evaluating investments.

The new AI module extends those same skills into today's business environment, showing you how to combine timeless financial literacy with modern AI tools.

Who This Course Is For

This course is ideal for:

  • Business professionals

  • Managers

  • Entrepreneurs

  • Investors

  • MBA and business students

  • Consultants

  • Anyone who wants to become more financially literate

No prior accounting knowledge is required.

If you can read a newspaper, you can learn to read financial statements.

What You'll Receive

  • More than 20 concise video lessons

  • Interactive quizzes throughout the course

  • Real company case studies

  • A complete AI update module

  • A downloadable Personal Financial Analysis Assistant Prompt Pack

  • A practical workflow for analyzing companies with confidence

By the end of this course, you'll understand the language of business, know how to analyze real companies, and be able to combine timeless financial literacy with today's AI tools to become a more effective business professional, investor, and decision maker.

I look forward to seeing you in the course.

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Instructor Details

David Johnson

David Johnson, Ph.D., is a retired university faculty member with more than 30 years of college teaching experience, including 25 years teaching accounting, finance, and business-related subjects.

He earned his Ph.D. in Curriculum and Instruction: Learning Technologies from the University of Minnesota, where his studies focused on how people learn, instructional design, and Cognitive Load Theory — the science of reducing mental overload and improving understanding. He also holds a master’s degree in marketing and finance from the J. L. Kellogg Graduate School of Management at Northwestern University and a bachelor’s degree in accounting from the University of Illinois. He began his career in public accounting after passing the CPA exam.

Over the years, Dr. Johnson became increasingly interested in a fundamental question:

How can complex subjects be taught more clearly, practically, and effectively?

That question now shapes all of his courses.

His teaching focuses on helping students reduce mental clutter, organize information more clearly, and develop practical systems for understanding difficult topics and making better decisions.

In addition to his financial education courses, his newer courses explore how AI tools such as ChatGPT can be used responsibly as thinking partners to improve clarity, judgment, learning, and decision-making in the AI era.

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Reviews

4.6

1,642 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Jennifer Moreno on 10/19/2025

had no prior knowledge of finance before taking this class, and I learned so much! The lessons were very detailed, clear, and easy to understand. Everything was explained in a way that made complex financial concepts simple and approachable. I feel much more confident now — highly recommend this course!

By Feyisayo Abere on 4/11/2024

It's amazing the simplicity with which David explained the financial statements for different kinds of organizations and how to read them. This comes highly recommended by me if you want to understand how to drill into organizations' performance in order to take informed decision about them.

By Ankit Jain on 7/19/2023

I loved the course. But, I would have preferred to see you explain any one of the companies' financial statements in much more depth. Like the way you can point out anomalies in a financial statement and how to gather more information on it via internet or company's website.

By Roger Murphy on 5/30/2022

He obviously knows the subject matter. His cadence, tone, and utterly proper grammar could use some work. I get that you are an Accounting Ph.D. and college professor, but if you used a more common vernacular, your students might have an easier time and have a higher retention level. Sometimes during lectures, I found some of the additional company-specific information about events that affected line items was presented in a distracting way. I had difficulty connecting that information to the concept explained.

By Evon Yiwen Liu on 10/24/2020

Great explanation of statements walk-through and many quizzes along the way to test understanding. Would really appreciate it if more notes could be made available (eg. cheatsheet of definition of each line of descriptions on the statements) as well as the inclusion of evaluating a company based on the annual report (eg. which section of annual report should one look in to tally a particular section of a statement). Thank you for the course!

By Michelle Youngblood on 8/23/2020

This course is exactly what I need - short videos with frequent quizzes to help me determine how well I've absorbed materials. The slides have hepful illustrations/graphic organizers.

By Mariya Schroer on 8/22/2020

Great course! Everything explained in such a clear and logical way. All finally makes sense to me. Thanks a lot to the lecturer.

By Sunday Wang on 8/12/2020

yes it is a good match

By Amit Fischer on 8/6/2020

very simplified until now

By Serge Lee on 6/3/2020

It greatly illuminated what financial statements are all about. Could use a few more questions per each module.

By TiRyan Jones on 5/23/2020

Excellent course. Everything was explained chronologically and progressively with quizzes to further build and cement understanding of the material. You can tell the instructor has been a professor for a very long time and understands how to structure a course for optimal information retention. I feel as if I have a much stronger grasp of corporate financial concepts.

By Cedric Smith on 5/15/2020

It was an eye opener, having things broken down in simpler terms.

Showing 12 of 72 reviews

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Overall Score : 92 / 100