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ISO 9001, Quality Management and Strategic Thinking Training (Udemy.com)

Combine ISO, Quality & Strategic Thinking with Real Business and boost your Processes

Created by: Hadi El Cheikh

Last updated February 2021

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What you will learn

  • What is the context of the organization? Relation with SWOT analysis and interested parties needs & expectations + Strategic map building
  • What is Mission, Vision and strategic Planning and the easiest way to understand and use them
  • How to Evaluate the Quality Management System and Business Performance
  • Why should you have an analytical Mindset? Customer Satisfaction, Key Performance Indicators and Dashboards to monitor process/Business performance
  • ISO 9000:2015 most needed and critical definitions
  • ISO 9001:2015 major changes
  • ISO 9001:2015 major points that shows how real business works
  • What is a process approach and how to efficiently use it (+PDCA understandings)
  • What are the Quality Management Principles
  • Leadership role in ISO 9001
  • How to establish quality objectives and get the best use of them - SMART Objectives

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.5 out of 5higher than 46% of them
  • Reviews331#784 of 1,211 by number of reviews
  • Length9.6 hourslonger than 87% of them
  • Last updatedFebruary 2021earlier than 86% of them

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Course Description

This course is not a step by step (or clause by clause) explanation of ISO 9001:2015! At all! For such courses, please refer to other colleagues/instructors where they have a great explanation for that.

In this course (in which for sure we will extract some clauses and explain from the system), we will be concentrating on how to understand ISO 9001 Quality Management System as the way you do Business. Your daily Business, Analysis and Implementation.

We will start by the most needed and critical definitions (looks boring a bit but without this foundation, we cannot beat the coming beast) that will enlighten our path to the other lectures and sections.

Then, we will highlight the role of leadership in the quality management system and how much leaders are in the heart of the whole process (company) and each and every process also.

Later, we will be discussing the great seven Quality Management Principles that almost all business owners’ uses on their daily basis and within their leadership styles without knowing the emphasis that ISO put on them.

In addition to that, we will be discussing the major changes in ISO 2015 revision compared to 2008 and not to just know the difference rather than knowing its importance on the business itself.

One major concept will be discussed and fully explained also is the Process approach and how this can help you to Plan, Do, Check and Act (Continually Improve) any Process (wide or sub process) that you will be working on or even designing (new process)

Another critical aspects that is considered the biggest change in the new ISO 2015 version is the context of the organization, we will be demystifying it to know the importance of identifying the External & Internal issues, Interested parties plus their needs and expectations (what is the difference between a need and an expectation also), Risks and opportunities and the relation with SWOT analysis. We will be using those aspects to understand the Strategic planning process, Vision, Mission, Strategy Map, and its integration with the Quality Management System and process approach.

Then we will be demystifying the difference between a GOAL and an Objective and how SMART objectives achieve the intended results. Then we will discuss the origin of objectives establishment and from where to start.

Performance Evaluation will be critical to implement after all this knowledge, what to measure and monitor? When? How (methods used)? ... And many other questions the organization and its process owners shall ask themselves.

How to use the data perfectly so to analyze and improve the use of resources for a better output? How to be efficient rather than being effective.

How to make sure your products and services are conforming to client’s requirements? The degree of your customer satisfaction? The effectiveness of your QMS? If you actually got what you planned for? How your external providers are performing and how you can continually improve your QMS? Those questions shall be the basis of your interpretation of the business.

We will be discussing how to establish your process KPIs (Key Performance Indicators) and release a dashboard to ease monitoring those processes. Management Review meeting importance (Inputs & Outputs needed/expected), NCRs and continually improving to reach an Analytical Mindset.

Be Ready for a different, but great journey!

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Instructor Details

Hadi El Cheikh

I am a Quality, Health, Safety and Environmental Leader. Looking for Continual Improvement for business, processes and human beings. Passionate about teaching a wide range of communities to deliver the right information about QHSE.

Having an excessive 10 years of experience in the field, Lead Auditor in ISO 9001:2015 and Internal Auditor in other Standards. Certified Lean Six Sigma Green Belt, Root Cause Analysis and other Quality Tools Practitioner.

I have Lead the QHSE Culture Change process in the organization to reach the Interdependent Levels. This lead that my company   to receive the Best Safety Performance Award in the Group – Year 2018

Worked closely with Top Management and process owners on Measuring and Monitoring the Process and Individual Performances with a well-managed System of Key Performance Indicators, derived from a Crystal clear Strategy Map for the organization and processes.

Worked also on behavioural changes with the employees in all functions and levels.

I am an Evidence Based Decision maker, falling forward with my mistakes, empowering colleagues, talent spreader, passionate about operational excellence and leading by example.


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Reviews

4.5

331 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Verena Simion on 5/15/2025

Sehr guter Kurs, auch gut verständlich. Leider gibt es keine Folge, die den genauen Aufbau eines QM-Dokuments zeigt und einen bei der Erstellung leitet. Zum Beispiel wo kommt die Dokumenten-Nummer hin nach ISO-Norm und benennt man nach ISO-Norm die Arbeitsanleitungen als SOP oder als "allgemeiine Arbeitsanleitung". Welche Kapitel müssen in einem genormten Dokument enthalten sein, welche Struktur muss eingehalten werden. Das wird nicht besprochen.

By Lyndri Fourie on 4/1/2024

Very informative and easy to understand lectures. Speaking as a mutual auditor and understanding the layout of ISO standards in general, I have learned about the layout and understanding of ISO as a company, but more importantly about ISO 9001. I now feel confident to implement a QMS standard in my own work environment. Course Resources and access to the course will assist me greatly. Looking forward to more completing more courses from the facilitator. Highly recommended.

By Kyle Clendinning on 10/11/2023

Very informative. Theoretical concepts backed up with concrete examples really advanced my understanding of the material.

By Roy Wilders on 7/30/2023

Some great content, with useful tools. However the degree of repetition was far too high for my own personal learning style and I found myself becoming disengaged when certain concepts were being discussed for the 3rd or 4th time (I appreciate that for others this may have been beneficial).

By Billy Barokah on 8/10/2021

The course explains about ISO9001:2015 and strategic management from both perspectives and they are well integrated. The course doesn't only provide knowledge but also the practical implementation tips and encourages me to take an action to implement this course in my organization. If I could give 6 stars rating, or even more, I would do it.

By Too Jia Yiing on 1/15/2021

I enjoy your presentation graphics which make the course more lively. Course materials are structured and arranged in a planned manner. I like how you deliver the information gradually starting from basic definition until concept introduction. This really helped to refresh my understanding and perceptives. Section 7 on the strategic planning and strategic objectives are really eye opening. Those information are truly expressing the beauty and benefits of integrating QMS into the real business processes. Despite how people think that QMS and business processes are two different things, I still believe that if an organization can truly master and deploy the ISO 9001 standard, it can reap the benefits in terms of management system with high quality, customer loyalty and business profitability. Then from there, perhaps the organization can further progress to ISO 9004 which is long term sustained success. Thank you so much for sharing these valuable information. My suggestion is that you can further improve in your oral presentation. When I first listened to your speech, to be honest, I was confused perhaps due to the accent and vocab (maybe my English is not so proficient), but things did get better after I went through almost half of the courses as I started to comprehend your vocab. You can ignore my suggestion if you think that this is irrelevant and I hope that you will not be offended. I will continue to finish this course, and I do recommend this course to those who would like to understand the underlying foundations of ISO 9001, this course will help. I look forward to take your HSE course in the future if you have one.

By Eric Daniel Ruiz Antonio on 11/26/2020

Great, i've just finished my major and I wanted to know more to get a better job and this course helped me to get more than that. Well explained and the examples are well focused.

By Cecilia Galanti on 11/24/2020

The course content and how you've presented was very clear and illustrative. The examples you provide usually are quite helpful and with great offer context for understanding. There's various grammar and lexical mistakes in your deck, it's shocking to me because the mistakes are from a beginner but your English skills are more like upper intermediate. Thank you for preparing this course one can see you've invested many hours on its preparation and delivery. Good job!

By Mark Villena on 11/19/2020

It provides me with sufficient knowledge not only to do my work as a process documentarian, but to advocate for the need to establish a real QMS guided by the QMPs in the organisation I work with. Hopefully, we should be on our way to eventual ISO 9001 certification, if such a continuous improvement program and culture is implemented, based on what I've learned here. Thank you very much! Among the best

By Raouf el cheikh on 10/3/2020

“If you can’t describe what you are doing as a process, you don’t know what you are doing”. That is one of the main insightful statements that stuck in my mind from this course. Whether you are familiar with QMS and strategic thinking or completely new to it like me, this course could teach you a lot. After going through half of it, I think this course has the peculiarity of presenting a comprehensive overview of how an organization should be managed to fulfill its mission and attain its objectives. Well-structured and neatly presented, the course begins by highlighting the key terminology in the field. In the first part, you can learn QMS principles and understand basic technical terms such as responsibility, accountability, conformity, defect and other terms you need in the following parts. You will also learn some of the delicate differences between confounding terms like effectiveness and efficiency. Essential changes from the old ISO standard are also highlighted in this part. In the second part of this course, the instructor tackles the "process approach", a fundamental concept for successfully managing or founding an organization. In this part, you grasp essential methodologies to succeed in your mission, namely, PDCA, SWOT analysis and KANO model. Additionally, you start to acquire a more refined view of how to plan and follow a risk-based strategy. More precisely, a strategy where decisions are based on data analysis to avoid biases, where opportunities are sought, and risks are foreseen and mitigated. The process approach teaches you that great results do not result from a document management system, but rather from a "process-managed" system. Understanding that “doing your best” does not suffice to successfully lead an organization is a key-message this course delivers. How you should operate instead, the key-message continues, is rather by “knowing what to do” and thereafter doing your best. As you progress through the course and embark on the "context" part, things get more interesting. To succeed, the course emphasizes, it is not enough to know "what your objectives are" but also you ought to know "where your organization stands" at the current time. In this part of the course, the instructor explains how you can assess where your organization stands and how you devise a strategic map to attain your objectives. A deep dive into what vision and mission follows, which helps defining the framework of your strategy. Because I am completely new to this field, I would have preferred that the instructor elaborates more on some of the practical case studies that he introduced in the course. Nonetheless, up to now I am delighted by the content because it offers a comprehensive overview of QMS and strategic planning. Not only is this course beneficial for QMS and ISO professionals, but also for anyone seeking to acquire the appropriate strategic mindset required to lead a successful project.

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Overall Score : 90 / 100