Jim Weber Courses
PPC 101: Intro to Google & Facebook Direct Response Ads
4.0 (307 Reviews)
Provider: Udemy
Time: 1.1h- 2021
Free
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Most Recent Review
This is less an introduction to Google and Facebook ads the platforms, and more of an introduction to the concept of PPC, using Google and FB Ads examples from case studies.
- Review by Brooke Kidner on PPC 101: Intro to Google & Facebook Direct Response Ads
Instructor Bio
I am a 15-year media & digital marketing veteran. A 2004 graduate of the University of Michigan, my first job after college was as an NBC page — yes, like "Kenneth the page" from 30 Rock.
That led to a career in sports journalism that included jobs as a researcher at CBS Sports Network, online producer for NBC Sports and fact-checker for ESPN the Magazine.
In 2009, I launched a college sports website called Lost Lettermen. Over the next five years, I operated and managed the site, growing it to an audience of nearly 1 million page views per day before selling it to tech entrepreneur Gary Vaynerchuk in 2015.
The biggest key to my success growing and selling Lost Lettermen was pay-per-click advertising in the form of Facebook and Google advertisements.
As a result, I have formed a company, Weber PPC, that consults companies on how to properly implement pay-per-click marketing to their business, product or service.
In order to spread the gospel of PPC and teach as many people as possible about the advantages of pay-per-click marketing, I have also created this online course as a way to introduce people to this revolutionary concept, as well as an explanation for why & how small businesses and entrepreneurs can implement it themselves.
If you would like to try Google and/or Facebook ads for your business, please contact me at jamesmweber@gmail.com.

