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MBA -The Business fundamentals + 30 hrs of business concepts (Udemy.com)

+ 30 hrs , This MBA course is designed to enhance your Business knowledge & learn the foundation concepts of businesses

Created by: Learning Curve

Last updated February 2024

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What you will learn

  • Top Essential Business Concepts
  • The Foundation of Selling - Sales Fundamentals -
  • Effective advertising and marketing communications
  • Business Planning
  • Fundamentals Of Business Analysis
  • Fundamentals Of Management concepts

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.4 out of 5higher than 27% of them
  • Reviews904#482 of 1,211 by number of reviews
  • Length31.5 hourslonger than 97% of them
  • Last updatedFebruary 2024earlier than 73% of them

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Course Description

PART 1 - Top Essential Business Concepts

Business course to learn the foundation concepts underlying all businesses, small to large. a video tutorial that covers all the basics, explaining concepts such as business goals, stakeholders, profits, and various types of businesses. outlines what you need to think about if you were to start your own business, such as determining what your product or service will be, making and delivering your product or service, and funding your business.
PART 2 - The Foundation of Selling - Sales Fundamentals -

When sales forces are managed well, companies drive more revenue. in this course, we explain what sales management is, why it is important, and how you can get the skills you need to become an outstanding sales manager and recruit, train, retain, and manage a high-performing sales team. we also reveal how to motivate individual salespeople and teams with compensation and quotas. last, we provide an overview of creating and managing sales territories, including sales forecasting and evaluation of territories' performance.

We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It’s all practical advice - no cutesy stories, no rants, and no product pitches.

PART 3 : Marketing
Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. we explain marketing's role business; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion. you'll also learn to address tactical challenges and present the plan to get buy-in throughout a business, from the c-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors.   

finally, you'll learn how to launch the campaign and measure its performance. this course includes: marketing basics, assembling the team, creating the marketing plan, analyzing your products, customers, and market, segmenting customers, creating a value proposition, developing a strategy, setting goals, setting prices, using social media, presenting your plan to leadership, budgeting your plan, and measuring success.   

PART 4 -  Advertising   

Business course to learn the fundamentals of effective advertising and marketing communications. in this course, we provide an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. we outline the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.   

This course includes: defining your audience, crafting your message, placing your ad, establishing a digital, competitive, and editorial presence, working with advertising partners, and working with an ad agency. 

PART 5 - Business Planning 

looking to build a business or expand the one you're already running? you'll need to build a business plan before you do. a video tutorial walks through the process of defining your business, researching the market, and determining your product.

PART 6 - Fundamentals Of Business Analysis

When you're trying to grapple with user demands and market changes, it can be difficult to mentally zoom out and assess your organization's operations. business process modeling helps you see the big picture by allowing you to translate your business processes into easily understood pictures. in this course , we walk you through the most widely used business process modeling diagrams—context, functional flow, cross-functional flow, and flowchart—and explains the purpose of each one. we share unique features, explains how to use that technique to create a diagram, and points out how to avoid common pitfalls. we also pull it all together by comparing process diagrams to help you determine which diagram you should use to document your organization's business process. this course include: using common modeling tools, determining when to use a modeling diagram, avoiding the pitfalls associated with each diagram, creating diagrams, and leveraging key stakeholders.

PART 7 - Fundamentals Of Management concepts

Designed for undergraduates in management studies. Focusing on fundamental management concepts, issues and practices, the course relates basic management, organisational and leadership theories to the achievement of organisational excellence, and enables students to appreciate the complex relationships between an organisation and its stakeholders and the larger environment of economics, market forces, demographics and technology. 

From ethics, globalisation and diversity management to the impact of organisational structure and culture on company performance, and from leadership models to organisational politics.

PART 8 - Finance

Finance courses, what is finance? understanding financial statements, managing finances in the short term, analyzing risk and return, obtaining long-term financing, understanding the stock and bond markets, understanding the ipos, working with financial institutions, using capital budgeting, and creating simple personal saving and investment plans.

PART 9 - Small Business Owners 

small business owners course provides short lessons that reveal the secrets of running a successful small business. this series covers topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, finance, and more.

PART 10 - Digital marketing

digital marketing overview, basics, and best practices. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

PART 11 - Fondamentals of Budgeting

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Instructor Details

Learning Curve


The Learning Curve is a provider of practical business courses aimed at taking current and aspiring entrepreneurs, managers, and business students to the next level.

Our goal is to equip you with the knowledge and guidance necessary to succeed in business. Our courses are designed with you, the student, in mind, and our singular focus is on helping you achieve success.

We go beyond simply teaching concepts, and provide practical knowledge that you can immediately put into action.

Our courses are delivered in video format, allowing you to learn at your own pace and convenience. We are here to support you on your journey towards business success.  

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Reviews

4.4

904 ratings on Udemy

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By Daniele Cerro on 1/25/2025

Corso ampio e ricco di contenuti con slides adeguate sia per neofiti che per professionisti. Veramente un ottimo acquisto per migliorare le proprie competenze sul business nel mondo del lavoro.

By Akinwale Cole on 1/20/2025

The course is structured and provides a deep dive into the essential concepts of business, laying a solid foundation for anyone looking to enhance my business understanding/ acumen. The course is packed with case studies, real-world examples, and frameworks that bridge the gap between academia and practice. Balancing 30+ hours of learning with other responsibilities can feel intense, but the structured modules often make it manageable.

By Ashu Kumari on 12/31/2024

This course help me to be aware of the business concepts which I was not earlier but now I feel like I am also known so many things and can tackle the situation in my favour and also to help others. Thank you.

By John Marley on 12/30/2022

A very comprehensive course. Not very visual, but bullet pointed lists and good narration make it presentable. At 30 hours it’s not a ‘tick-box’ certification, but an ideal refresher for professionals and a key point introduction for those entering senior management.

By Nidhi Jindal on 11/30/2022

The course is really very informative but with the same type of video format it seems to be a bit boring and distracting. The videos of the course would have been made more engaging rather than showing bullet point only. Yet, the course was really informative. I really appreciate the content of the course which helped me gain knowledge.

By Arnab Mukherjee on 11/15/2020

so far good. i expected these from this training

By Leo Deng Kiang on 11/1/2020

Good basic knowledge. Some content are repeated within the same course. .

By Peter Herweg on 11/1/2020

Exceptional quality and easy to grasp. Would recommend to anybody wanting to up-skill themselves.

By Emma Luisa Viri on 10/26/2020

I am still being refreshed from my previous MBA course which I took a decade ago. Everything's going smoothly as I recall basic learnings.

By Anthony Natoli on 10/20/2020

Yes it is what I expected, very informative and easy to listen and understand.

By Jeannette Robinson on 10/18/2020

Vital information, very didactic of things that I did not see through

By Duncan Stuart Taylor on 10/4/2020

I have no experience of business or finance and have been used to management who don't seem to have either a balanced view of the business or, to be honest, had an unethical view of how to go about it. This course seems to strike a good balance between knowing how to make money and how to do it the right way, which to my mind is always the way to get a business to thrive and continue trading in the long term.

Showing 12 of 104 reviews

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Overall Score : 88 / 100