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Online Reputation Management: Negative Business Reviews (Udemy.com)

Techniques to help you solve negative reviews and earn better reviews; increase sales and gain more happy customers!

4.3
1,632 reviews

Created by: Steve Phillips

Last updated December 2015

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What you will learn

  • Over 23 lectures and 3 hours of consulting and educational expertise helping businesses improve their Online Reputation Management.
  • Take proper steps in handling online negative business reviews.
  • How to take the emotion out of responding to a negative review.
  • Turning a negative review into a positive review.
  • Understand how Online Reputation works for businesses and individuals.
  • Know the three "C's" with Review Profiles and Map Listings.
  • Managing your Online Reputation.
  • Learn what steps you can take if a negative review continues to rank high in Google search results for your company and you think you have "tried everything."
  • Creating and optimizing positive online content and how great content will bury bad content every time.

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.3 out of 5higher than 15% of them
  • Reviews1,632#341 of 1,211 by number of reviews
  • Length3 hourslonger than 50% of them
  • Last updatedDecember 2015earlier than 97% of them

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Course Description

*** Course Updated Wednesday, December 23, 2015 ***

As a local business owner, manager or professional, you may have already faced the unpleasant feeling when a customer or client leaves a bad review for you on Yelp, Google, CitySearch or on another website.

It feels like an attack and your emotions vary from anger to embarrassment and, perhaps, even depression.

Don't worry.

Negative reviews are going to happen.

A customer might be having a bad day. Maybe, a staff member said the wrong thing. Perhaps, a mistake caused an order delay.

One negative review isn't going to shut down your business. But the way you handle negative reviews will set the stage in moving forward and improving your company's customer service and online reputation.

In this course, we'll cover:

  • How online review websites work.
  • How to react to a negative review.
  • How to get the review removed (or turned into a positive review).
  • What is Online Reputation?
  • How to protect your business, staff and yourself online with Online Reputation Management.
  • How to monitor reviews and other online media.
This course is designed for local business owners - large and small - as well as professionals (lawyers, dentists, chiropractors, etc.) and service industries (plumbers, furnace repairs, roofers, etc.).


Negative reviews aren't fun, but this course tells you how you'll be able to avoid bad reviews; earn and increase positive reviews; build an online reputation management strategy, which will all help to increase sales and gain more happy customers.

Downloads include cheat sheets and guides to help you confirm and claim your online business profiles in review listing and mapping websites as well as other step-by-step directions for creating social media accounts for your company.

About the Instructor, Steve Phillips

With over 15 years of search engine optimization (SEO) and Online Reputation Management (ORM) experience, Steve Phillips has created this course based on customer experiences in receiving and handling negative reviews on Yelp and other review websites.

Clients he counseled across a wide variety of businesses include heating and cooling; law firms; accountants; dentists manufacturing; florists; photographers; mental health service providers, and many others.

Online Reputation Management (also known as "ORM") is vital for all businesses and professional services in developing and maintaining a positive appearance for companies; business owners; professionals; staff; products and services. A business owner or their marketing staff must consistently be on top of their ORM before a PR crisis occurs.
Read More All Levels All Levels product length iconTime: 3h

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Instructor Details

Steve Phillips

I have over 15 years of online reputation management and search engine optimization experience working with a variety of local, national and international businesses in helping them improve their online reputation; earn better customer reviews and obtain higher rankings in Google and other search engines.

Previously, I worked as a self-employed, software consultant and trainer helping law firms and lawyers understand new technology and upgrade their network systems and software programs.

My background also includes 13 years as a newspaper sports writer and news reporter.

I was Vice President of Mountain Woods Media, LLC.

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Reviews

4.3

1,632 ratings on Udemy

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By Tejas Tank on 5/22/2024

Insightful course offering strategies to handle negative business reviews effectively. Valuable for maintaining online reputation and fostering trust with customers.

By Nancy Toussaint on 1/31/2024

I personally find it useful as I am a beginner in the topic. I think that the lectures are very good overall, the instructor has a lot of experience and use a lot of examples to illustrate. It might be beneficial to refresh it and also maybe concretely show examples of the tools suggested.

By Syed Ashfaq on 12/13/2023

Explaination was good, it could have been better if there were videos or PPT's to help visualize the contents better & some real life examples on how ORM agencies handle negative reviews for their clients..

By Anonymized User on 12/28/2021

IT would have been helpful to use more interactive slides and videos. Also, lack of elaborate examples from different industries weakened the narration. Though the explanation, voice,quality, clarity were decent and lucid.

By Anonymized User on 11/18/2021

I had a great time in learning about online reputation management. Although i understood very well, as it was my first experience in learning about this topic. I found the content too easy.

By Chris Mullins on 11/4/2019

Protecting your online reputation not only applies to large corporations but also applies to the individual managers and personnel within the corporation and various teams. Take care of it. Manage it!

By Brittany West on 6/12/2019

I wasn't sure of the level I should enter in on Udemy courses. However, the information I received, though important, was already known and perhaps even obvious to me. This is not the fault of the instructor but I hope to learn more in the following courses.

By Margaret Lovell on 1/9/2017

I took Steve's other course as well, about ORM and positive reviews. I enjoyed this one as much as the other. I'm interested in ORM and how to best combat negative reviews and improve my SEO rankings. I recommend this course for business owners looking at how to improve their ORM and SEO rankings too.

By Shawna Moore on 6/29/2016

A little too slow for me, although I like the reference pages they are helpful. I have been able to go on to the review listing websites and work on them as I am going through the class. Learning new things is always good.

By Fred Schafer on 4/4/2016

I have completed this course and I am impressed with Steve’s pragmatic and thorough approach with this subject. I would recommend it to any local business owner wanting to manage and improve their online reputation.

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Overall Score : 86 / 100

Online Reputation Management: Negative Business Reviews
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  • Video Duration: icon 3h
  • Price: $59.99
  • Provider: icon Udemy
  • Updated: icon December 2015
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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