Preeti Semwal

There is a big shortage of courses that teach Data Science & Analytics in a way that is true to the technical depth but also marry business intuition & implementation really well. My courses address this problem and translate data science through the lens of business implementation, while going deep into the math. That means at the end of the course, not only will you  master the mathematical concepts but you will also be ready to apply them in real world setting.

I have always been passionate about scientific thinking and deep analysis. My other passion is to teach and nurture. I bring these together as an instructor.

I have more than 12 years of experience in Data Science and Analytics working in Silicon Valley for most of those years. Over the years I have worked or consulted with companies such as Deloitte, SoFi, HP, Dell, Groupon, Walmart, Allstate and Mu Sigma.

I did MBA from Kellogg School of Management and Masters in Mathematics from Indian Institute of Technology (IIT) Kanpur.

I have headed many Marketing and Product Data Science & Analytics teams. In these roles I have helped launch and scale successful products and helped Marketing teams to optimize budgets of hundreds of millions of dollars through data science. Hired, mentored and promoted several managers, data scientists and analysts over the years.

My experience includes -

Experimentation and A/B testing across Product and Marketing, Multi-touch attribution, market mix modeling, LTV modeling, Customer segmentation, Machine learning models for targeted customer outreach and personalized campaign content/creative, Machine learning models to improve customer acquisition, engagement and retention, Business Intelligence