SEO Copywriting: Rank and Get the Click (Udemy.com)

How to write content that both humans and search engines will love.

( 65 Reviews )

Created by: Kathy Alice Brown

Produced in 2021

What you will learn

Write compelling web pages that attract both search engines and users
Craft compelling and high ranking snippets
Understand where to place keywords on a web page
Use tools to perform keyword research

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 84 / 100

Course Description

Interested in creating content that not onlyranks highly but alsoeffectively markets your product or services? If so, you need to master SEOcopywriting.
SEOCopywriting is the happymarriageof two disciplines:
SEO(search engine optimization) -helping your website rank highly inthe Google and other search engine search results pages.
Copywriting-the art ofwriting copy that persuades a visitor to take an action, such as buying a product,sharing your article on social media, or simply just reading the article all the way to the end.
When you combine the two,you have a formidable tool when it comes to your online success. Don't let your website languish in anonymity, rise above the crowd and get the organic traffic you desire by learning how to create content that both humans and search engines love.
Overview:
In this course you will learn:
Where to place your keywords on the pageHow to create compelling snippets (the listing in the search engine results that represents your page) that not only rank but also get "the click"The search engine landscape has evolved significantly.
What you need to know todayabout Googlewhen it comes to keywords. And why understanding searcher intent is critical for your success. How to find your perfect keywords(and what tools to use) by understanding concepts such as long tail keywords and searcher intentWhy content quality matters and how to tell compelling stories so visitors don't bounce off your siteEnglish captions available.
This course is for you if:
You are a website owner that wants to successfully market onlineYou are a blogger that wants to attract more organic trafficYou work on website content for a livingStudents have said:"Kathy really knows SEO inside and out. I didn't know that title tags can have a range of 50-60 characters because they are pixel based. I didn't know that Google can vary what appears in the meta description based on what you search. The keyword suggestion tools are particularly helpful, as well as the case studies on the Mozbar and Google Search Console. I went through this course once but would love to revisit the lessons and go over each one in more detail with the homework to implement the concepts to help my website get better SEO. I searched for it in Google for the first time and realized that it doesn't rank at all, so this is a timely and helpful course!" - Gina DeckerSee you in the course!
I'm a SEOConsultant and Copywriter and Ihave really enjoyed putting this course together for you.
See you on the inside!
Who this course is for:
Website owners, Bloggers and Digital Marketers

Time: 3.5h

Instructor Details

Kathy Alice Brown

4.2 Rating
65 Reviews

Kathy Alice Brown has been a SEO Consultant for overtenyears, with a primary focus on Technical SEO, consulting with both large brands and with small businesses. Prior to SEO, she worked for technology companies in roles that included Web Engineering and QA Management.
Even though her background is mainly technical, Kathy loves to write and has ghost written ebooks and articles.

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Reviews

4.2

65 total reviews

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Write a Review

By Mariana Nikolova on 11/22/2020

The speaker speaks too slowly for me so I can't concentrate, otherwise content is good.

By Nicola Joyce on 11/8/2020

This course is very detailed, clear, and easy to follow.
The only thing I would have liked is to have a transcript of the videos that perhaps provided further information or reading materials, as I find watching the lecture first and then being able to refer to a transcript when making my notes easier to process the information - but that's just my personal way of learning!
Other than that I would definitely recommend this course to anyone interested in SEO copywriting and understanding more about Keyword research.
Thank you very much Kathy!

By Jurate Lasuke on 11/6/2020

I just listening to everything for now, as I am not an English speaker- it takes me more time to understand and do. Everything in the course is clear and understandable.
Thank you for all information!

By Denise Gibb on 10/27/2020

Delivers course content with clarity, gives excellent examples, and goes straight to the point. Plus provides helpful information regarding free tools.

By Preeti Pandey on 10/26/2020

It course is definitely required. As I am in SEO business for quite some time I needed to update myself. This course helped me and opened the door to new ways to get the clicks and much more.

By Amber Diaz on 10/14/2020

This is my first introduction to SEO so i found it very informative and easy to follow.

By Lindy-Lou Gill on 10/3/2020

A good match - reinforcing what I know and learning more.

By Claudia Kozeny-Pelling on 9/14/2020

A very good course, which gave me lots of insight into the world of SEO. Great teacher. I also liked the manageable length of the course. Thank you!

By Lucie Copner on 8/27/2020

As an absolute beginner, the course was very good match, brought up the basics, including the tools, very good starting point

By Romain Pons on 8/5/2020

A good intro to SEO, need updates about tools and techniques. Starts to become a little outdated, some videos need to be pulled and be redone.
10usd is a fair price

By Ismael Samhan on 8/4/2020

I would say, giving more visual examples would be nice, also the camera's exposure and the lighting is always off, it's either too low or too bright.

By Big Leap on 7/1/2020

I thought the course was very good for informing students about online tools that make SEO copywriting a lot easier. If I'm being honest, I feel like there could have been more exercises to keep students engaged. For the most part it just help like I was being talked at and it became hard to pay attention.