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Course Description

SEO is an important part of digital marketing that you should not ignore. Every successful business wants to drive traffic through Google. If you have minimal SEO knowledge and youre looking to gain practical experience, this course is perfect for you! This course is for people who are wanting to build websites from the ground up. Learn how to do technical SEO analysis, content audit, and link audits in this project-based course. I will also give you tips & tricks for reporting your work. The course will prepare you to dive deeper into SEO and teach you how to launch and scale an SEO campaign.

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Instructor Details

Cleo Kirkland

I've worked in the field of search engine optimization for the past 12 years, both as an in-house specialist and a consultant. Over the course of my career, I've reported to product and marketing leaders at companies like Hipmunk, TaskRabbit, Nurx, OneTravel, TheBlaze, and BPlans launch and scale their SEO campaigns. Currently, I run a consulting company called Framework O, where we help our clients hire and train freelancers to scale their organic marketing efforts.

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Reviews

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Painfully unengaging, and the tests are very obviously skewed toward SEMrush vs actual practices. I felt like I was bombarded with data instead of taught. Final should not have focused on the example site's load rate, page result totals as seen in the videos and etc. That's irrelevant to if you understand SEO. That's trivial memorization to check if the person watched the videos- NOT SEO recollection.

By Sean on

To be fair, I definitely learned some things about SEO from this course, since I really didn't have any background in the topic before taking it. However, I finished the class with a DISAPPOINTED feeling. This is NOT THE COURSE FOR STUDENTS LOOKING TO GET INTO THE TECHNICAL WEEDS of how SEO works, or how you can improve your site's SEO AT LITTLE OR NO COST. Unfortunately, he stays high level, and when he does jump into specific tools and how to use them, they're tools that cost money (~$100/month!). As a course for people looking to learn fundamentals about SEO, trainers should go in depth with the FREE tools, and then maybe have 1 chapter at the end that explains why some students may want to consider the expensive tools instead. Additionally, there's a whole chapter on how to find help through Fiverr and essentially how to email people... that doesn't feel like a chapters worth of material for an SEO Fundamentals course. Also, at least 1 of the quiz questions had an incorrect answer selected as the 'right answer, and another chapters question was regarding info that isn't discussed until the following chapter. I honestly believe I could have gained more value reading free blog articles, and watching free youtube videos, for the amount of time I spent on this class.

By Amy on

Though there is a lot of information in this course, I sometimes found minor details like how long a page took to load then part of the quiz, and though I filled an entire notebook with course notes, I still found some of the questions completely left field. I also found the phrasing and grammar of the questions difficult to understand at times. I am a copywriter who was looking for more SEO and Keyword information and knowledge. The advert for this course made me feel I'd get that, but really it's for people who are wanting to build websites from the ground up, which is not something I will ever be doing. So really this course was about 90% pointless for me, but it wasn't advertised that way, unfortunately.

Outstanding overview of SEO.

So much information. My head is spinning right now. I really appreciate this SEO Fundamentals course.

Very helpful course a lot of useful information but some details were messing that you need to search for them in other sources. Also there are no links to enlarge your knowledge. Thanks for your effort and we look forward to get more of your good work :) .

Giving out some written material would be helpful.

Been doing SEO for 10 years with great results but this training is excellent giving me the information I can use. For a beginner great place to be to learn SEO at a great slow pace

this is not a SEO 101 class you hve to know a lot as he moves fast and assumes alot

Wow... Such a detailed course... Loved it... I use many of those tools, but I got a few valuable tips here on how to improve my game. In terms of SEO, a few % improvement is great and I'm sure that this will help me in the future. Thank you :)

Well designed but presenter described paid tools maximum times. Every beginner can't afford all these paid tools.

Overall great course. Takes all the mystery the SEO is shrouded in away. A couple things to note: it's Google search 'console' not 'council!' Also, some of the quizzes have typos and some of the questions have incorrect answers attached to them. The chapter 6 quiz has a question about wireframing which isn't mentioned until chapter 7. Chapter 4 quiz has a question about placement of title tags which has the incorrect answer attached to the question.