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SEO Training Academy: Learn Search Engine Optimization (Udemy.com)

Master the art of search engine optimization by learning fundamental SEO principles and techniques in this course.

Created by: Robert Kanaat

Last updated April 2017

Our take

Based on the ratings of 802 students, a sample of their written reviews and the syllabus, as the course stood in April 2017. No course pays to be reviewed.

This is a 9-hour, 71-lecture survey of SEO taught by Robert Kanaat, who writes under the name R.L. Adams. It runs through keyword research, site architecture, content, authority, link building, social media, email and a short advanced section. The syllabus lists WordPress and basic web development as requirements, yet several reviewers who call it beginner-friendly say they were new to the field. It has 13,889 students and a 4.4 rating across 802 reviews, with 389 of them five stars.

Praise centers on clear explanations, useful resource guides and a PDF that sums up the tips at the end. A few people with real SEO experience call it a solid refresher of the fundamentals. The complaints are consistent. It was last updated in April 2017, so reviewers want newer material on Core Web Vitals, page experience and structured data. Others say it is mostly theory with few practical examples, that some lectures just read from other sites such as Neil Patel's, that the Moz docs cover the same ground, and that it could lose an hour or more. One complete beginner found it too thin on detail in places.

Because the core ideas of search still hold, it works as a first pass over the whole field. It is a paid course, so check the live price. Expect to pause and google terms now and then, and expect to look elsewhere for current tooling and recent Google changes. Anyone who wants practice tasks should add something newer alongside it. As a plain orientation for a newcomer, it does the job.

Best forTotal SEO beginners who want a clear map of the field and a PDF of tips to keep afterward.
Skip it ifYou want current topics like Core Web Vitals or structured data, or hands-on exercises.

Pros

  • Reviewers call it clear and easy to follow, including several true beginners
  • Covers the full path from keywords to link building, content and email
  • Resource guides and an end-of-course PDF of SEO tips save re-watching videos
  • Core fundamentals still hold up, per a reviewer from 2021

Cons

  • Last updated in 2017; reviewers want more on Core Web Vitals and structured data
  • Mostly theory, with few practical examples or exercises
  • Some lectures read from other sites, and reviewers say it runs an hour or two long
The course delivers what it says on the tin. Quite extensive and it covers the fundamentals that are still valid today.
Jean Gillen, a student

Listed for all levels, but reviewers say it suits true beginners best. Some WordPress basics help.

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What you will learn

  • Understand the Mechanics of Search
  • Brainstorm, Research, and Implement a Keyword Strategy
  • Differentiate Between Solid SEO Tactics and Ones that Bend or Break the Rules
  • Wield Both On-Page & Off-Page Optimization Techniques
  • Engage in Powerful Content Marketing Strategies
  • Conduct Link-Building Campaigns
  • Leverage the Power of Social Media for SEO
  • Develop a Complete Understanding for Ranking at the Top of Google's Search

Course content

16 sections · 71 lectures · 9.1 hours of video 2 quizzes, 1 assignment, 2 articles

  1. 1Start Here: SEO Training Academy 2 free previews6 lectures · 2 quizzes · 31 min
  2. 2Tools & Resources3 lectures · 1 quiz · 26 min
  3. 3Keyword Research 1 free preview4 lectures · 15 min
  4. 4Website Architecture 1 free preview5 lectures · 24 min
  5. 5Trust through Content3 lectures · 28 min
  6. 6Trust through Authority6 lectures · 36 min
  7. 7Trust through Age4 lectures · 40 min
  8. 8Trust through Relevancy3 lectures · 16 min
  9. 9SEO Strategies10 lectures · 1.1 hours
  10. 10Tracking & Analysis3 lectures · 14 min

Who it is for

The instructor says it suits

  • Beginner's with Little Knowledge of SEO
  • Intermediate Internet Marketers Looking to Expand their Toolset
  • Expert SEOs Looking to Refresh their Knowledge in the Field

What you need before you start

  • The Basics of Web Development
  • An Understanding of Wordpress

How it compares

Against the other 112 rated Udemy courses in SEO on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews802#41 of 113 by number of reviews
  • Length9.1 hourslonger than 76% of them
  • Last updatedApril 2017earlier than 96% of them

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Quality Score

Content Quality
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Video Quality
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Qualified Instructor
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Course Pace
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Course Depth & Coverage
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Overall Score : 88 / 100

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Course Description

What happens when a rabbit races a turtle?

You know this story right? 

The rabbit sprints, leaving the turtle in the dust. Right off the bat, it's as if the rabbit will win. 

But the rabbit gets caught up, spins its wheels and veers off course. 

The turtle moves forward, nice and steady, consistently towards the finish line. 

We all know that the turtle wins. The rabbit was way too confident and didn't pay attention to the race, thinking there was plenty of time to win. 

The moral of the story? 

Don't be like the rabbit.

SEO is hard enough as it is when you try to learn it on your own. But don't try to blaze through material that you find anywhere on the web. 

Why? 

If you end up doing the wrong things, you could suffer the wrath of Google. And those penalties are hard to recover from.

If you're frustrated and feeling like the rabbit, that's okay. 

Even if success in the field of SEO has long alluded you, and even if the thought of trying to consume all of the content that makes for a successful SEO campaign is all-consuming, there's hope for you yet. 

The truth? 

SEO is an increasingly-complex field. And it keeps expanding its virtual tentacles. There's a lot of information to grasp and rules to digest before you can actually succeed. 

And that's precisely what I'm going to teach you. 

Allow me to teach you how to SEO the right way... like a real pro. 

This information is quite literally worth its weight in gold. 

In fact, students pay me hundreds of times the amount of this course for one-on-one instruction. You're going to get precisely the same information that I teach in my one-on-one consultations, for a fraction of the cost. 

But before I tell you more, let me tell you a little bit about me. 

My name is Robert, and years ago I was frustrated with SEO just like you. 

I felt like there was so much to learn but so little time. 

Today, after having written extensively on the topic with a number of books and audiobooks to my name, I've created this course that will help you to DOMINATE SEO. 

Why should you listen to me? 

I own the most competitive keyword searches on the internet. 

I rank #1 for quite literally thousands of searches. 

Yes... THOUSANDS. 

In fact, the most competitive search on the internet 'Make Money Online' goes to one of my articles. If you search 'Ways to Market Your Business Online,' I've actually got the top two articles. Same thing with 'Failure Lessons' or 'How to Discipline Yourself.' 

And so many more...

Imagine being able to send virtually limitless amounts of free organic traffic to your offers and pages on the Web? That skill is worth its weight in gold!

To begin, we'll lay the groundwork with the fundamental principles involved in SEO. You'll gain historical knowledge about where we've come and what's changed in recent years along with the strategies and techniques to help you rank at the top of Google's searches.

From beginner to advanced, you'll quickly move through the ranks to become a professional search engine marketer taught to you by a seasoned professional.

In this course, you'll get the following benefits:

  • In-depth understanding of SEO fundamentals
  • Powerful SEO strategies to rank your site today!
  • BONUS: 80+ pages of downloadable resource guides
  • Social media marketing techniques
  • An introduction to email marketing
  • And much more...

However, you need to act fast. I'm only keeping this price this low for a very limited time. 

And once I increase the price, it's not going back down again. 

Scroll up and hit the SIGN UP button right now.

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Instructor Details

Robert Kanaat

R.L. Adams is the pen name for Robert Kanaat, an entrepreneur and best-selling author with over 40 books, many of which are in the field of search engine optimization and online marketing. You can find all of his books on Amazon and Audible. 

He's contributed to some of the biggest names in the digital publishing industry such as Forbes, Entrepreneur Magazine, Huffington Post and Engadget. He also runs a wildly-successful blog called Wanderlust Worker. 

He believes in developing educational material that will not only inspire, but will also deliver tons of value. He believes in quality over quantity, and doesn't skimp when it comes to covering all the meticulous details required to learn any subject matter that demands a great deal of dexterity. 

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Reviews

4.4

802 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Charlene S Joanino on 10/15/2022

I like that the course is easy to follow through and that there are resource materials. It really helps a lot. I just hope that the FB group on SEO that is related to this course will accept me now because it was an assignment at the onset of the course, but I've reached the end without being accepted as a member. Overall, kudos to the instructor. Thank you so much for sharing your knowledge!

By Palash Das on 6/23/2022

Yes, I like to change my view now. I am really impressed with what sort of information I am being fed with. It is really helping me a LOT to understand as well as work as an SEO. I am a total beginner. But my first project is turning out to be a big success, even if I haven't completed the course till now.

By Mahtab Daneshnia on 8/18/2020

Generally speaking it is a good course nut there a few point to improve it from student point of view. I learned the course in 2020 and the material goes back to 2015 and this field of study is so evolving so I guess I am not update one to the field. Also, I wish there was more practical examples in addition to all the necessary theoretical information. It would be great if the Google webmaster tools and Moz explorer were explained in the introductory section so you would not be lost through the whole sections until you reach section 10.

By Jessica Unkel on 12/17/2019

The announcer frequently sounded like he was out of breath or like he was tired. That, or he scrapped together all of the content with no time to practice reading it out loud. The information was valuable but a lot of it was repeated and organized incorrectly. The teacher produces a lot of "umm's" and "uhhh's," reinforcing again that they may not have been adequately prepared to teach the course with the materials they had. Many of the documents used in the videos contained blatant spelling and grammatical errors. The presenter needs to be a little bit more liberal with what gets cut and what stays in the course content, as a lot of it was repeated.

By Sehrish Farid on 5/17/2019

Lesson 38 and 57 are quite well explained. However, the overall course could have been 5/5 star worthy if you could just add more practical work because just explaining often does not help. Some practical exercises make the overall experience more realistic during a course. Overall, it was a pretty good try (your questions and test system is good but it is just that you should have included some more tests or tasks). It can be 90% helpful for someone who has no clue of SEO or does not know ABC of SEO. However, for people who already know a bit about SEO, this course is 60% to 70% helpful due to lack of practice material.

By Karana on 7/10/2018

Ótimo curso para um overview do mundo SEO. Se você está iniciando e quer saber de forma geral o que é necessário para estar na primeira página do google eu recomendo este curso. Se está buscando algo mais tático e específico dentro de uma estratégia já desenhada, esse não é o curso para você. Meu aprendizado principal: A 'má notícia': SEO é um trabalho de médio / longo prazo. (No easy way out) A 'boa notícia': O google cada vez mais beneficia as empresas/pessoas que estão fazendo um trabalho sério de médio longo prazo. Boa sorte! Yury do Karana http://karana.com.br

By Ad3 . on 2/11/2017

Step-by-step, this course took me through the various activities needed to become an SEO consultant. Adam explained the components of Trust, Juice Transfer Theory, Strategies, Advanced SEO and much more. There were no grey areas. I, as a complete SEO novice, understood each lecture. The quizes and challenge activities helped me to hone the skills that I have just acquired. Now, I am confident to start working as an SEO Consultant. There are things I may have to practice and gain experience, but by no means will I be lost. Forge value and build trust.

By Zhenya Mocheva on 11/26/2016

The speaker could be more articulate and lively. Helps to show the speaker from time to time. The speaker needs to repeat which section they are discussing because it gets lost . The visuals do not help. It will help if they were simpler and the speaker is shown pointing like a real-life teacher experience. Content so far is good. But the speaker needs to stop saying that something is going to be discussed later all of the time, it's doesn't help. either say it now or don't mention it at all. It will help if the speaker announces the names of the new sections when they start being discussed as it becomes unclear, thus the listener is confused as to what section is being discussed

By Alexandre Cunha on 8/21/2016

It is a great course with no doubt! I liked all the explanations, and the depth of the videos! The content provided in PDF are very useful and the references of the sites too. Only one thing I didn't like in the course, there are too much references of paid sites. I don't if it's normal in the SEO world because I am new to this. But if there is free alternatives, I think the author should explore. Despite of that, the course is really great and I highly recommend to anyone that is new to SEO. Thank you so much for course! You, coach, delivered to me "value" and, certainly, I "trust" you too.(People in the course will understand the quotes.)

By Wesley Currence on 7/19/2016

Very comprehensive guide for the fair price of 0$. I am just starting into SEO, and progressing through this course has strengthened my foundation for sure. I recommend reading the MOZ beginner guide to SEO or something similar to it before embarking on this course that way you are more prepared. However, he does a great job of simplifying difficult concepts to make SEO seem possible. Thank you for publishing this for our benefit. Cheers.

Excellent content and explanations from the author, very complete. I learned a lot with this course.
Just wish the author would respond to some questions I had during the course.

This is a really great training course on SEO. The guides that were supplied were worth their weight in gold. The Instructor was very clear and right to the point. Great class and if he has more classes I would take them in a heart beat.
Great Job! Thanks

Showing 12 of 95 reviews