Storytelling for Business (Udemy.com)

Grab attention. Create emotion. Inspire action.

Created by: Kevin Allison

Produced in 2013

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What you will learn

  • You'll learn how to include The 6 Senses in your story scenes to trigger emotional responses.
  • You'll master The 5 Beats of classic story structure.
  • You'll know how to drive your narrative toward one unforgettable selling point.
  • You'll acquire a story brainstorming, workshopping and performance-honing process you can apply again and again.

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Quality Score

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Overall Score : 86 / 100

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Course Description

You already know that a well-told story makes the best impression. But how can you master telling compelling stories?
In this workshop, you'll apply a series of practical guidelines, step-by-step, for creating unforgettable stories to use throughout your career.
In both video lectures and workbook exercises, you'll find the nitty-gritty tips and tools of a foolproof workshopping process you can use for crafting story after story.
What You'll Come Away WithAfter taking this course, you will always know how to bring dry facts and figures to life when you reframe them as human experience. You'll know just what to do when you notice listeners losing interest. Once and for all, learn how to buildan emotionally resonant arc for your brand biographies, your personal anecdotes for professional networking and your vision-into-action stories for presentations.
Be heard, be remembered and create the change you wish to see in your career with dynamic and inspiring storytelling.
Who this course is for:
Entrepreneurs, Job Seekers, Leaders, Public Speakers, Teachers, Marketers, Advertisers, PR Professionals, Creative Professionals

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Instructor Details

Kevin Allison

With his writing and acting work on the legendary, critically acclaimed sketch comedy series The State on MTV, Stella,Reno 911!, Flight of the Conchords, the beloved performance troupe Blue Man Group, and the popular comedic website JibJab, Kevin Allison has created all kinds of stories. In 2009, Kevin created RISK!, the live show and audio podcast "Where people tell true stories they never thought they'd dare to share." The podcast is now downloaded by nearly half a million listeners per month. Kevin is the founder and head instructor at The Story Studio, a school devoted solely to the teaching of great storytelling. "I've worked with bestselling authors, famous comedians, brilliant teachers, and business people from Chanel, IBM, The New York Stock Exchange, HBO, American Express, Sunglass Hut and more," says Kevin. "It's a thrill to see people improve dramatically in their communication skills - and in their careers and personal lives - when they're coached on the nitty-gritty of bringing the most remarkable and emotional moments of their pasts to life again for listeners. It's not magic, but it sure feels that way!"

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Reviews

4.3

119 total reviews

5 star 4 star 3 star 2 star 1 star
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By Yehezkiel Cheryan Tjandra on 10/14/2020

The techniques were very concisely explained and the speaker also provided examples throughout the course. I enjoyed every minute of it.

By Nabendu Bhattacharya on 7/13/2020

Excellent.

By Happy Daddy on 7/12/2020

not yet

By Damian Duma on 7/12/2020

It's a very good course in my opinion. Great to start with for all the beginners, but also more advanced people should find few golden nuggets here and there. Supplementary materials are also very handy.

By Jessica Reveles on 7/6/2020

sooooo boring my eyes were bleeding from this class

By Juan Fernando Cervantes on 7/3/2020

Los materiales no son tan atractivos para leer

By Michelle Maiellaro on 7/13/2019

I feel it's very thorough, well presented, thoughtful, and inspiring.

By Nalan Tarolu on 2/10/2019

I REALLY FOUND THIS COURSE VERY HELPFUL

By Robin Karlsson on 11/14/2018

Handy, practical advises for business story telling!

By Kelley Mitchell on 10/17/2018

So far, the most engaging online video instructor I've had on Udemy. Applicable to work life with clear and concise examples. Super helpful and informative.

By Premjith MR on 10/16/2018

Nicely presented

By Manasa Pandith on 9/18/2018

Nice to listen