Storytelling for Marketing and Entrepreneurship (Udemy.com)

The Storytelling Guide to Attracting Better Customers and Building a Powerful Business Brand

( 154 Reviews )

Created by: Alex Glod

Produced in 2021

What you will learn

Effectively Pitch the Story of Your Business
Sell the Core Benefits of Your Products and Services
Leverage the Power of Word-of-Mouth and Networking
Understand the Influence of Emotions on Customer Behavior
Leverage the Social Influence of Your Customers, Employees, Fans and Supportes
Create Valuable Content that will Drive Traffic and Interest in Your Business

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 90 / 100

Course Description

What would you say if I told you that with a great story you dont need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you dont have a story that sticks in the mind of your customers. The stories that convert the most are the stories that people tell about you and that is where your attention should be.

This course is designed for Marketers and Entrepreneurs that want to extend the reach of their business, cause a ruckus in the market and make their businesses stand out. I know how tough it can be to convince people to try something new and a good story will open doors for you that you never thought existed in the first place.

Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.

Feel free to explore what the course has to offer. Check out the free preview videos and remember that you have a 30-day money back guarantee once you decide to take the course. I look forward to seeing you in the virtual classroom and to hearing your story.
Who this course is for:
The ideals students for this course are marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers.

Time: 2.5h

Instructor Details

Alex Glod

4.5 Rating
154 Reviews

Alex Glod is a Storyteller, Trainer and TEDx Speaker at TEDx University of Piraeus 2015, TEDx Bacu 2015 and TEDx Calea Domneasca 2018.

In the past 8years, he has trained over 2800 people in Public Speaking, Storytelling and Leadership in countries from both Europe and Asia and has taught over 27.000 students on Udemy. Alex advocates for a human approach in Marketing, Leadership and Education and teaches leaders, entrepreneurs and educators to use personal stories to connect authentically with their audiences.

"Every business has lots of stories to share and discover: its own history of challenges and achievements, the stories of its employees, as well as the stories of its customers. Building on these stories fosters a healthy company culture and earns the trust and respect of its customers. Very much looking forward to meet you and to unravel these stories together."

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Reviews

4.5

154 total reviews

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By Femi Taiwo on 11/1/2020

Great lecture so far

By Murti Andarini on 10/22/2020

this topics according what i need

By Bridget Edwards on 10/6/2020

Very engaging delivery. Great principles that encourage integrity in business - a more human and holistic approach which I find easy to connect with.

By Tomera Rodgers on 10/2/2020

fantastic course! It's well presented too.

By Madhusudan Ganda on 9/25/2020

Awesome presentation with thoughtful questions and 2 minute short exercises

By Christopher Sablan on 9/14/2020

So far it seems interesting

By Marianne Altgeld on 9/11/2020

I liked the clas a lot. It was a brief and well structured lesson on storytelling and the basic content creation.

By Virginia Wan on 8/26/2020

It was a great lecture that clearly describes how emotional experiences relate to different stages of the consumer experience. A lot of examples went through my mind as i watched the video and it really helped me to reflect and think how i might do it better in the future.

By Jean Mascre on 8/14/2020

At first, I thought it was only oriented on marketing and content but this course is much more, I loved it!
Of course Story Telling will be taught as well as content but the thinking before is crucial and this is where we have the highest value content, at least for me. I even used it as a team brainstorming as well as career development conversation structure.
Again, highly recommend!

By Kamaali Mehta on 8/6/2020

easy to understand and co relate with my busines

By Jennifer Senecal on 7/7/2020

This course gave me the exact questions I need. The videos were the right length. The action steps and assignments were doable and were not overwhelming. I was left with a wealth of clarity and insight, as well as content and a way to communicate my work.

By Alberico Moro on 7/3/2020

Storytelling is in all our/your life?! From a lot of time?! Yes using stories is a powerfull way to engage people and share with them a cause, a purpose. Storytelling can bring together people...Start with why!