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The Entrepreneur's Guide to Storytelling in Marketing (Udemy.com)

The Storytelling Guide to Attracting Better Customers and Building a Powerful Business Brand

4.3
2,126 reviews

Created by: Alex Glod

Last updated April 2025

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What you will learn

  • Effectively Pitch the Story of Your Business
  • Sell the Core Benefits of Your Products and Services
  • Leverage the Power of Word-of-Mouth and Networking
  • Understand the Influence of Emotions on Customer Behavior
  • Leverage the Social Influence of Your Customers, Employees, Fans and Supporters
  • Create Valuable Content that will Drive Traffic and Interest in Your Business

How it compares

Against the other 1,210 rated Udemy courses in Business on CourseDuck:

  • Rating4.3 out of 5higher than 15% of them
  • Reviews2,126#290 of 1,211 by number of reviews
  • Length2.2 hoursshorter than 60% of them
  • Last updatedApril 2025earlier than 61% of them

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Course Description

What would you say if I told you that with a great story you don’t need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers. The stories that convert the most are the stories that people tell about you and that is where your attention should be.

This course is designed for Marketers and Entrepreneurs that want to extend the reach of their business, cause a ruckus in the market and make their businesses stand out. I know how tough it can be to convince people to try something new and a good story will open doors for you that you never thought existed in the first place.

Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.

Feel free to explore what the course has to offer. Check out the free preview videos and remember that you have a 30-day money back guarantee once you decide to take the course. I look forward to seeing you in the virtual classroom and to hearing your story.
Read More All Levels All Levels product length iconTime: 2.2h

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Instructor Details

Alex Glod

Alex Glod is a Storyteller, Trainer and TEDx Speaker at TEDx University of Piraeus 2015, TEDx Bacău 2015 and TEDx Calea Domneasca 2018.

In the past 8 years, he has trained over 3800 people in Public Speaking, Storytelling and Leadership in countries from both Europe and Asia and has taught over 46.000 students on Udemy. Alex advocates for a human approach in Marketing, Leadership and Education and teaches leaders, entrepreneurs and educators to use personal stories to connect authentically with their audiences.

"Every business has lots of stories to share and discover: its own history of challenges and achievements, the stories of its employees, as well as the stories of its customers. Building on these stories fosters a healthy company culture and earns the trust and respect of its customers. Very much looking forward to meet you and to unravel these stories together."



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Reviews

4.3

2,126 ratings on Udemy

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By Marcelo Chiminazzo on 4/16/2025

Just fantastic. The guy is a great presenter, the content is cohesive and powerful. All lessons are surprisingly insightful in just a few minutes. It goes beyond storytelling and taps into important marketing practices from a new perspective, even for experienced people. Also brings models and frameworks that help get into specific marketing disciplines for a holistic perspective. Just loved it.

By Patrick Fitzgerald on 1/19/2023

This course is not good. It felt more like a self help video. There were no real life examples or engaging content. How can a course about storytelling lack that. This course is incorrectly titled. A clear example is the fact that the instructor talked "at" you the entire time with a drab, peach colored background. Clearly no idea how to relate to an audience, yet he is trying to convince you that he has this all figured out. This course was a complete waste of time.

By Flavia Garcia Ribeiro Baty on 12/7/2022

I don't have a business, a project or anything in mind at all. I didn't even totally know what an entrepreneur would or could do, so this review is from someone that's a newbie. I did this course out of curiosity really and I liked how the lessons were given and I really liked how the presenter used pen and paper for some of the lectures! You don't see that as much nowadays! The material is really beginner friendly and I really liked how the lessons put my mind to work and opened my eyes for certain things. Things that you don't take in consideration when you are thinking about creating a product or how you can deal with customer's satisfaction. Would I recommend this course? Yes, absolutely! I can see that being helpful for many people out there that have a business or not (which is my case!).

By Femi Taiwo on 11/1/2020

Great lecture so far

By Murti Andarini on 10/22/2020

this topics according what i need

By Bridget Edwards on 10/6/2020

Very engaging delivery. Great principles that encourage integrity in business - a more human and holistic approach which I find easy to connect with.

By Tomera Rodgers on 10/2/2020

fantastic course! It's well presented too.

By Madhusudan Ganda on 9/25/2020

Awesome presentation with thoughtful questions and 2 minute short exercises

By Christopher Sablan on 9/14/2020

So far it seems interesting

By Marianne Altgeld on 9/11/2020

I liked the clas a lot. It was a brief and well structured lesson on storytelling and the basic content creation.

By Virginia Wan on 8/26/2020

It was a great lecture that clearly describes how emotional experiences relate to different stages of the consumer experience. A lot of examples went through my mind as i watched the video and it really helped me to reflect and think how i might do it better in the future.

By Kamaali Mehta on 8/6/2020

easy to understand and co relate with my busines

Showing 12 of 158 reviews

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Overall Score : 86 / 100

The Entrepreneur's Guide to Storytelling in Marketing
Visit course on Udemy Write a review
  • Video Duration: icon 2.2h
  • Price: $12.99
  • Provider: icon Udemy
  • Updated: icon April 2025
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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