The AI Playbook for CEOs, Business Owners and Leaders (Udemy.com)

Transform how your business uses AI with a practical, no-hype playbook designed specifically for CEOs, business owners, and business leaders.

Part of the exclusive Udemy Business Collection.

Last Updated in August 2026:

• A Brief History of Business Technology and Essential AI concepts updated with current AI developments.

• Added FAQs.

• Added Udemy AI Role Play Scenarios.

• Added Assignments to help with implementation.

Imagine being able to:

• Make confident business decisions about AI adoption in your business.

• Know exactly which AI apps and tools are worth investing in (and which to avoid).

• Implement AI smoothly and successfully in your business with the buy-in of your entire team.

• Use AI to compete effectively against larger, better-equipped competitors.

• Turn AI from a buzzword into real business value.

Welcome to The AI Playbook for CEOs, Business Owners and Leaders - your practical, no-nonsense guide to understanding, implementing, and succeeding with AI in your business.

5-Star Reviews from Students

"Concise and straight to the point. My first major AI course and I am loving it so far!" — Alexander Oni, Best Selling Udemy Instructor

"Great concise course on the business uses of AI without the hype or FOMO!" — Patrick K.

"My first step into getting and understanding of how to use AI for our business. Aaron was great at explaining basic concept to someone like me with no prior knowledge and I highly recommend the course." — Michel

"A lot of great information in this course. I can't wait to start implementing what I'm learning from this course." — Kimberly S.

"Very well presented, with precise vocabulary making content easy to understand in context. Thoughtfully put together presentations. A pleasure to learn with." — Matthew G.

"Great course, Aaron. It was well thought out and presented in a simple and logical format for business leaders to understand." — Andrew B.

"Thank you for an amazing course, Aaron! I especially appreciated the role-playing exercises and assignments which really helped me apply the AI concepts in a practical, hands-on way. I got a lot out of it and thoroughly enjoyed the experience." — Beatriz M.

"The course was very interesting, well-structured and informative!" — Amra M.

Why This Course is Different

This isn't yet-another technical course about AI development or programming. It is not a course explaining the latest theoretical AI concepts that have no real business value. You won’t find detailed coding tutorials or how-tos on structuring RAG databases. Nor will you find any “cool AI tech demos” that 99% of businesses will never be able to use.

This is a business-focused course that gets to the point, teaches you what you need to know about AI, then lets you get on with running your business and making money. Seriously, who has time to watch 5, 8, 10 hours (!) of video?

Instead of just showing you AI tools, The AI Playbook will teach you:

• How AI applies to the important parts of your business — team, operations and revenue ($).

• What AI actually changes in your business right now.

• How to assess AI apps and tools and calculate their real ROI.

• Where to even start with AI adoption in your company.

• Why good business process reengineering is the KEY to implementing AI successfully — and exactly how to do it.

• How to manage your team’s expectations and concerns as you adopt AI (i.e., change management).

• Different frameworks and mental models for thinking about AI as a business person.

What You'll Learn

1. Understanding AI for Business

• Cut through the hype to understand what AI can and cannot actually do.

• How to recognise which AI developments really matter for your business.

• Identify where AI can provide real competitive advantage… and where it cannot.

• Learn from other companies' AI implementation successes and failures.

2. How to Implement AI

• How to develop an AI adoption strategy that aligns with your business goals.

• How to transform key business processes with AI, with examples.

• Collaborative AI: How to successfully integrate AI and human teams.

• How to make better data-driven decisions with a bit of help from AI.

• How to lead effective change management around AI adoption.

3. How to Future-Proof Your Business and Team as AI “Takes Over”

• How to build AI mindsets, skills and capabilities in your organisation.

• How to evaluate emerging AI apps, tools and opportunities.

• How to think strategically about AI's impact on your industry.

• How to stay ahead of competitors in the AI age.

What's Included

1. 3.5 hours of zero-fluff, practical lessons tailored for busy business people.

2. Real-world examples, prompts, processes and case studies.

3. Downloadable, individual written summaries for EVERY lesson: Go through The AI Playbook even faster.

4. All slides, prompts, diagrams and checklists as downloadable PDF resources.

5. Quick Implementation Checklist for how to action your Playbook learnings over the next 45 days.

Why Learn About AI for Business Now?

When cloud computing was introduced, some companies jumped aboard and dramatically increased their real-time collaboration capabilities. This meant faster operations, happier clients, more clients and more revenue. Other companies are still emailing around 32 different versions of Word documents.

The same thing is happening with AI right now.

Those companies that delay understanding and implementing AI will face:

• Competition from companies who can do what they do, only 5 times faster and at 25% of the cost.