The Art of Winning Requests for Proposals (RFP's) (Udemy.com)
How clients choose service providers in RFP competitions and how elite providers align and win.
Created by: Bob Potter
Produced in 2019
What you will learn
- Significantly improve your chances to win competitive Requests for Proposals (RFP's) without competing on price, fees and rates.
- Provides a map and navigation tools for winning RFP's
- Understand then align the the client's motivation and decision process.
- Learn how to create a Preference Value Proposition that makes it easier for client to choose you.
Quality Score
Overall Score : 82 / 100
Course Description
Who this course is for:
Those who are responsible for or participate in the Request for Proposal (RFP) process.
Those who have not already taken the comprehensive Third Level Selling course
Instructor Details
- 4.1 Rating
7 Reviews
Bob Potter
Bob Potter is the managing principal of RA Potter Advisors, LLC, a marketing and sales strategy consulting practice for service providers. His clients include top financial (banks, investment banks and commercial real estate) and professional services firms (consulting, accounting, technology, architecture andlaw). Over the past 18 years he has taught thousands of service providers how to improve this critical area of success.
He is the author of Selling Real Estate Services: Third Level Secrets of Top Producers and Winning In The Invisible Market: A Guide To Selling Professional Services In Turbulent Times and developer of the Third Level Sales and Service training programs.
Bob spent 35 years in business development with companies that included IBM, McGraw-Hill, Dean Witter and MBIA. He has opened new markets in the U.S., Mexico, Australia and Asia. He co-founded, merged, IPO'd and soldan internet financialtechnologycompany in 2000 andstarted RA Potter Advisors tohelp others develop and communicate differentiated value propositions and accelerate business relationships to win and retain committed clients. Bob received his B.A. degree from Santa Clara University and his M.B.A from UC Berkeley.
He can be reached at 415 717-1662 or bpotter@rapotter.com
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