The Art of Winning Requests for Proposals (RFP's) (Udemy.com)
How clients choose service providers in RFP competitions and how elite providers align and win.
Created by: Bob Potter
Last updated June 2019
What you will learn
- Significantly improve your chances to win competitive Requests for Proposals (RFP's) without competing on price, fees and rates.
- Provides a map and navigation tools for winning RFP's
- Understand then align the the client's motivation and decision process.
- Learn how to create a Preference Value Proposition that makes it easier for client to choose you.
How it compares
Against the other 1,210 rated Udemy courses in Business on CourseDuck:
- Rating4.5 out of 5higher than 46% of them
- Reviews88#1,130 of 1,211 by number of reviews
- Length1.1 hoursshorter than 86% of them
- Last updatedJune 2019earlier than 91% of them
Course Description
Who this course is for:
Those who are responsible for or participate in the Request for Proposal (RFP) process.
Those who have not already taken the comprehensive Third Level Selling course
Instructor Details
- 4.5 Rating
88 Reviews
Bob Potter
Bob Potter is the managing principal of RA Potter Advisors, LLC, a marketing and sales strategy consulting practice for service providers. His clients include top financial (banks, investment banks and commercial real estate) and professional services firms (consulting, accounting, technology, architecture andlaw). Over the past 18 years he has taught thousands of service providers how to improve this critical area of success.
He is the author of Selling Real Estate Services: Third Level Secrets of Top Producers and Winning In The Invisible Market: A Guide To Selling Professional Services In Turbulent Times and developer of the Third Level Sales and Service training programs.
Bob spent 35 years in business development with companies that included IBM, McGraw-Hill, Dean Witter and MBIA. He has opened new markets in the U.S., Mexico, Australia and Asia. He co-founded, merged, IPO'd and soldan internet financialtechnologycompany in 2000 andstarted RA Potter Advisors tohelp others develop and communicate differentiated value propositions and accelerate business relationships to win and retain committed clients. Bob received his B.A. degree from Santa Clara University and his M.B.A from UC Berkeley.
He can be reached at 415 717-1662 or bpotter@rapotter.com
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Reviews
By Devi Nur on 11/12/2020
Good course but i can't download the reading material
By Miranda Eng on 2/4/2020
It was very digestible, very useful and strategic. I wish the accompanying images and slide deck were downloadable.
By Heena Pawar on 4/22/2019
Totally unimpressed with the quality of the course. very basic and does not provide any value
By Arne D. on 6/25/2018
Simply awesome. Thx.
By Michael McAteer on 5/27/2018
Competent
By Cesar Gonzalez on 3/16/2018
This lesson - while not comprehensive really got me to stop thinking about how great my ideas were, and instead think about how the customer is looking at the problem. I have already adjusted my approach for winning contracts after losing various ones trying to be an "airbag" contractor. Must see lesson! You can always break off and deep dive the ideas but they are solid. I bounced the ideas in this lesson off of a lifelong business developer that had several hundreds of millions of dollar deals under his belt and agreed. This is the approach.
By Sarah Byrne on 9/23/2015
The course was quick, but full of good content. Many concepts were similar to something else I had previously learned, but even then I was able to sift through the course and pick out new content that would help my business.
Quality Score
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Overall Score : 90 / 100






