The Complete SEO Course From Beginner To Professional (Udemy.com)
Under construction SEO course: added to most weeks: Grow with us!
Created by: Mark Williams-Cook
Last updated June 2025
What you will learn
- Complete SEO training from an industry veteran with over 16 years experience
- The modern strategies and tactics being used by big agencies and winning websites
- An in-depth understanding of how search engines crawl, render and index websites
- Modern techniques that can be applied to Wordpress, Shopify, Magento and popular content management systems
- Best practise technical SEO so search engine can easily discover, understand and rank your pages
- In-depth keyword research tools and techniques to discover new opportunities
- How to optimise your on-page content to rank well in Google
- Research your competitors strengths and weaknesses
- How to forecast and assign a value to organic SEO traffic
- Perform an SEO technical, content and link audit
- Link acquisition through digital PR and link acquisition
- Whitehat and blackhat SEO principles
How it compares
Against the other 112 rated Udemy courses in SEO on CourseDuck:
- Rating4.6 out of 5higher than 81% of them
- Reviews1,973#23 of 113 by number of reviews
- Length15.8 hourslonger than 91% of them
- Last updatedJune 2025more recently than 55% of them
Course Description
Do you want to learn Search Engine Optimisation (SEO)?
Are you struggling to get rankings and find reliable information online?
Working in digital marketing and want to take your skills to the next level?
Thank you for joining us as we build: The Complete SEO Course From Beginner To Professional.
We've committed to making this the most comprehensive SEO course you'll find online. It will take you from an absolute beginner to an effective SEO practitioner with an advanced understanding of search engines.
The course was designed from the ground up by Mark Williams-Cook, an SEO veteran with 17 years of agency experience getting rankings for clients such as Expedia, SEMrush, and Hitachi, training hundreds of people to do SEO at events such as BrightonSEO as well as building, ranking and selling his own web businesses.
Not only will you get an in-depth understanding of how search engines work but you'll also get the most up-to-date information on the strategies and tactics being used at the most successful SEO agencies.
Who is this course for?
This course is for anyone, at any level of SEO from absolute novices to agency specialists looking to enhance their skill set.
Digital marketers
Agency staff
In-house marketers / SEOs
Bloggers
Copywriters
Business owners
Marketing strategists
What does this course cover?
A framework approach to SEO: Rather than teach you a set of tactics that will have a limited shelf-life, this focuses on building a solid understanding of the fundamentals of how search engines work and what they are trying to achieve. It is this knowledge that will allow you to build your own strategies, come up with your own tactics and out-pace your competitors. That's how you rank #1!
Technical SEO: We'll take you from an understanding of how search engines crawl, render and index the web, through to the details of how to get your hands dirty and implement schema, canonical and hreflang tags.
Content SEO: You'll learn about keyword and intent research, how to plan your content to avoid common issues such as cannibilisation, and most importantly a proven process to optimise your website content to give it the best possible chance of ranking.
Link building: Links are still one of the most important ranking factors in Google. We'll go through the details of different link-building strategies, tactics, and tools.
What tools do you cover?
In this course, we will give you an insight into using tools such as:
RankMath SEO Plugin
Screaming Frog
Sitebulb
SEMrush
Majestic
AlsoAsked
Keywords Everywhere
AnswerThePublic
Google Trends
Instructor Details
- 4.6 Rating
1,973 Reviews
Mark Williams-Cook
Mark is an SEO veteran, having worked in the industry for over 17 years and built the search marketing departments at three successful UK agencies getting rankings for clients such as SEMrush, Expedia, CheapFlights, Groupon, Hitachi and many more.
Mark has worked full-time from earnings made from his own sites and businesses that have been built on the back of organic traffic before focussing on his digital agency, Candour.
Over the last decade, Mark has trained hundreds of people to effective SEO by designing courses for the CIM, Jarrold Training, and speaking at events such as BrightonSEO.
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Reviews
By Emanuel Petrescu on 6/27/2026
It seems that everyone is an SEO expert when, in fact, few are. It's also a common fallacy these days to believe that AI will take over or do SEO even better than a human. Nothing could be further from the truth. I'm happy I impulsively purchased this course. Mark has a natural talent for explaining key concepts better than anyone else, and it comes from experience. I can already "borrow" the way he explains certain concepts when talking to my own clients. That alone made the course worth it.
By Sk Sahil Ahmed on 6/7/2026
Amazing course, every little detail is explained in simple language and with proper examples. It is actually different from other course because other courses explain different SEO terminology but leaves you at bay when it comes to practical application. This course focuses on fundamentals of SEO but it at the same time it helps you build your own independent perspective and it can help you in real life if you want to be a SEO professional as it is helping me. Give it go if you are interested and I can assure you, you won't ever regret it.
By Manzar Mashhood on 9/1/2025
Best Course out there, I learned everything I need to know about SEO, the best thing about is, it covers not just everything, but connects everything with each other and really gives you a skeleton of what SEO looks like from inside, so that you can identify where the pain is happening, the symptoms and then start curing your or client's website with full knowledge of how things currently working for a website, and how they should work, so that you can close in the gap and get the results you want :)
By Judith S. on 5/9/2024
Fantastic course. Goes beyond the usual SEO course to give an understanding of what is happening behind the scenes and why things do what they do. Mark is an excellent instructor, very knowledgable. He explains the technical concepts very well and brings attention to common misconceptions or areas that can trip you up. Lots of practical examples and quesions to get you thinking and working on your own site. Also gives lots of tools and extensions that you can utilise, either free or with a long enough free trial so you could complete the course and then decide if it's a tool you want. Responsive to questions. Marked down half a star as disappointed by the last 2 modules which were given by guest lecturers and basically tutorials on using their tools. Yes, there are free versions but as the lectures went into all the features for which you'd need the paid versions these felt like sales pitches. Would have been much better if Mark had had a few lectures summarising how they could be useful and giving alternatives, as he'd done for previous tools.
By Anaswara Radhakrishnan on 12/15/2023
The Complete SEO Course From Beginner To Professional 2023 is a comprehensive and well-structured program. It covers a wide range of topics, making it suitable for beginners and those looking to advance their SEO skills. The course incorporates up-to-date information, ensuring relevance in the ever-evolving world of search engine optimization. The instructor provides clear explanations and practical examples, making complex concepts accessible. However, the course's effectiveness may vary depending on individual learning styles. Overall, it's a solid investment for anyone serious about mastering SEO in the coming years.
By Ragnar Sepp on 11/20/2023
This course focuses on technical aspects of SEO. So if you are not familiar with html-coding and do not know in which folder sits robot.txt file or how to add a tag to a page section, then this cours might not be that beneficial for you. Last two sections are basically advertisements of badly designed software. Keywords section is quite disappointing since it misses a lot of crucial points important for understanding.
By Diana Cherednyk on 9/3/2023
Even though the course is still under construction, it's genuinely a great course. The material is well-presented with practical examples. It delves into the technical aspects and the "behind-the-scenes" workings of Google Search, explaining how it genuinely functions, distinguishing what's important from what's less so. All crucial points are excellently conveyed. One observation, though: there are frequent mentions that we'll discuss certain topics in subsequent lectures, but those lectures aren't available yet (like the one on sitemaps). This might be due to the course still being under construction. So, the course was very useful to me thanks to the explanations of many technical aspects and examples. If you have resources that you recommend for further study of the topic of SEO, it would be great to see them. Thank you for the course!
By Mikee Generoso on 8/14/2023
All the modules by Mark are really good, but I found the module on RankMath is quite lacking. It felt like a sponsored course, the instructor was just explaining and hyping all the features of the Pro version, when a lot of the useful features of RankMath are available in free anyway. Also nothing of value. He is telling us that a search engine optimized content is one that passes "most" of the scores on the sidebar. This is really misleading and very restrictive when Mark has already said countless times Google ranks via intent, not by strings of keywords. But apart from those, really excellent course. I like the fact Mark started with the technical concepts as opposed to on-page. On-page is fairly easy to understand, but the foundation on technical SEO was really helpful and has allowed me to make recommendations to my clients. Thanks a bunch.
By Kon Kon on 4/28/2023
This is the best SEO course on Udemy. Mark, the instructor, has the right tone of voice and teaching methodology that just makes his lessons so easy to understand. There is a logical flow from the first lesson all the way to the last. He nails it just right with giving you exactly what you need to know in order to make incremental advancement to the next lesson. This is a foundational course on SEO. You will learn the framework behind this subject that will prime you for any advance SEO topics in the future. Mark is an exceptional instructor. He is probably my favorite on Udemy. Wish he made more courses.
By Mortuza Reza on 7/9/2022
A perfect course at the perfect time for me. I had started working on my site & was learning more about seo, html, CSS, JavaScript & web development. I basically was learning about the whole process of how world of web works! What I was missing was a structured & practical SEO course focused on technical side of SEO and that's when I found this course. Well done Mark for putting together all those resources & I'm planning to go over all the resources again. Since this is a ongoing course, I'm looking forward to the new resources to be added :)
Quality Score
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Overall Score : 92 / 100






