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What Is SEO? Learn SEO Basics & Optimize Your Website (Udemy.com)

Learn SEO basics & optimize your site - introduction to SEO techniques for entrepreneurs, marketing managers & newbies.

Created by: David Bain

Last updated April 2015

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What you will learn

  • Explain what SEO is and why it is important to any business that has a website
  • Explain how search engines work
  • Understand how SEO has changed over time
  • Explain the differences between on-site SEO, on-page SEO and off-page SEO
  • Understand the key elements of on-page SEO
  • Be able to review how SEO is improving over time

How it compares

Against the other 112 rated Udemy courses in SEO on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews5,412#7 of 113 by number of reviews
  • Length2.3 hoursshorter than 73% of them
  • Last updatedApril 2015earlier than 100% of them

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Course Description

This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after watching these videos!

David Bain, author of the 26-Week Digital Marketing Plan and host of Digital Marketing Radio walks through everything that you need to know to start with in the art and science of SEO.

Six main modules are covered in the course and they are as follows:

  1. What is SEO and why is it important?
  2. How search engines work
  3. A brief history of SEO
  4. On-site, on-page and off-page SEO
  5. Key elements of on-page SEO
  6. The impact of SEO
If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further - this course is for you!

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Instructor Details

David Bain

Digital Marketing Radio is the podcast where industry veteran David Bain interviews niche online marketing experts on their specialist subject as well as getting their opinion on the state of the online world today. David’s interviews follow a unique format – the first 15 minutes tend to focus on the interviewee’s specialism while the final 15 minutes follow more of a fixed format, with sections such as “Software I couldn’t live without”, “Best advice I’ve ever received” and “The $10,000 question”. Check out the 220+ episodes that have been published so far. Just search Google for "Digital Marketing Radio".

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Reviews

4.4

5,412 ratings on Udemy

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By Dustin Keppler on 10/11/2021

Even though this course is a few years old now, it still has a lot of great information in it, and it really helped me get a grasp on the fundamentals of SEO. David does a great job of breaking the topic down into its different components, and explaining why they matter.

By Sheillane Reyes on 10/12/2019

What a great way to explain the basics of SEO! I've learned a lot from this course and it gave me a clearer understanding of the other essentials of building a website.. This has definitely moved me one step forward towards, not just building an online business but also incorporating SEO for better engagement and traffic. Thank you so much, David!

By Nicole Meredith Yeager on 4/5/2018

I really enjoyed taking this course! David is extremely knowledgeable and makes everything very easy to understand. I loved the real world examples he uses and that he breaks down the history of SEO, its key parts and utilizes a lot of great illustrations throughout. He is a highly engaging instructor. This was an excellent introduction to the world of SEO.

By Taylor Simon on 2/20/2018

I thought this was an excellent course! The only thing that tripped me up was the extra websites he used like www.google.com/webmasters/tools/mobile-friendly/ and the one that measures click-through rates. I wasn't sure if these were sites I need to save or if they just show information as an example.

By Tester Stackengi on 12/5/2017

Thank you David for very useful tutorial, and thanks to team udemy also. I would like you all to visit our website www.engineersconnect.com . Do register here to visit the Engineers from different places, get help, ask questions, make friends, search jobs and lot more. Regards.

By Jaclyn Johnsen on 8/16/2017

A great course for those looking to know more about SEO. I enjoyed learning the history. The instructor touches on some of the key areas of SEO with some mention to tools/applications and gives real-world examples. I found the instructor very knowledge and easy to follow without getting bored. I highly recommend this course.

By Charles Wisniowski on 8/14/2017

It was a decent basics course but tough to follow at times. The closed captions could not adequately translate the teacher's accent often and Section 5 should have been broken up into two sections.

By Raquel Rios on 6/9/2017

Videos are easy to understand. I work all day and have a small chance to learn this stuff on my downtime... after I am tired from work. This means that having the topics explained clearly and in short fragments is a blessing. I must admit that I did fall asleep while I was watching (because I was tired) but I woke up, rewatched the segment and I got the information well enough in my brain. Thanks for the course!

By Bhumika Sharma on 6/7/2017

This course has cleared all the basics of SEO and i am getting it more clear and stepping towards further videos. i have completed the course and i found it very useful and valuable and it has increased my knowledge of SEO.

By Willys Tjiawi on 7/7/2016

Thanks David for sharing your knowledge about SEO :) It is good course. I think it will be better if there is some practical examples included. Thank you again!

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Overall Score : 88 / 100